Director, Marketing Experimentation

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Role Overview

As part of the Performance Marketing organization, Marketing Experimentation is a key leadership position implementing the development and roll out of world class performance marketing capabilities. This individual possesses a deep understanding of marketing analytics, testing, measurement and strategic insights. In addition, he has spent time within the marketing science / measurement teams of one of the big global ad publishers like Meta, Google or Amazon. 

What You Will Do

• Lead the Experimentation team providing technical expertise, road maps, workflow process management and prioritization
• Champion experimentation across the biggest publishers and channels for performance marketing driving data science programs and capabilities with the objective of delivering incremental ROI on money spent
• Work cross functionally with senior management across the company to drive alignment with objectives and work streams
• Grow capabilities and influence of the team with constantly delivered ROI
• Lead in-depth analysis and presentation of insights to various teams and drive changes in measurement and attribution 

Qualifications

• Proven track record of leading Marketing Science, Experimentation or Insights at one of the top three global publishers / platforms
• Expert knowledge of advanced experimentation techniques that drive a high-volume experimentation environment
• Excellent stakeholder management skills. A highly effective cross communicator in both written and verbal skills
• Extensive client facing and senior leadership presentation experience
• Demonstrated experience in building enterprise roadmap and working with senior leadership to drive alignment.
• Experience with media budget allocation and optimization is necessary.
• Expert and strong record in data management, marketing analytics, advanced statistical methods, and Machine Learning techniques.
• Master’s or Ph.D. degree in an analytical field is a plus (Economics, Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics)
• Experience in the ad or marketing tech industry, or a market research company a plus.

Preferred Qualifications

• Expertise in Korea Import/Export
• Excellent communication skills, both written and verbal, in English and Korean
• Self-starter, ambitious, and flexible

Recruitment Process and Others

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider  

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.
• Hiring may be restricted in case the legal qualifications required for hiring and work performance are not met.
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice  

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.
  https://privacy.coupang.com/en/land/jobs/ 

Document Return Policy

1. This notification was given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ([email protected]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.