Director, Marketing - Dallas

Location: TI Communities Corporate Office - 1125 Executive Cir #100, Irving, TX 75038

Employment Duration: Full Time (M-Th In-person, Remote Fridays)

Competitive salary + bonus eligibility + benefits + 401K matching

***Must Have Experience in Multi-Family / Property Management***

Position Summary

The Director of Marketing leads TI Communities’ marketing strategy across a diverse national portfolio. This role serves as a strategic marketing partner to support property results, providing guidance, planning, and performance insights to the operations leadership team, which owns execution at the property level. The role is a supervisory role reporting to the Vice President.

Key Responsibilities

• Serve as the senior marketing resource for Regional Directors on positioning, performance issues, and market-level decisions.
• Ensure TI Communities’ unique business model and Impact-driven culture are meaningfully reflected in marketing strategies, messaging, and materials across the portfolio.
• Build property-level marketing plans and lead regular marketing reviews with regional leadership, presenting submarket specific data and actionable performance insights.
• Set strategy and performance standards for ILS spend, with a focus on cost-per-lease and lead quality.
• Manage external digital advertising vendors (search, display, social), set clear expectations, and make decisions based on results.
• Build and maintain reporting that gives operational leaders clear insight into lead volume, conversion rates, cost-per-lead, and source attribution.
• Identify and close gaps in the company’s digital marketing approach through new channels, better targeting, or improved automation.
• Lead the company’s online reputation strategy, including review monitoring and response guidelines across all channels.
• Design and review assets for property needs: websites, digital graphics, social content, email templates, flyers, signage, and promotional materials ensuring accuracy, brand alignment, and FHA compliance.
• Deliver concise and consolidated marketing performance reports to the VP and operational leadership which spotlight performance gaps, insights, actionable metrics, track spend, and flag inefficiencies.
• Monitor market trends, competitive dynamics, and renter behavior shifts to keep TI Communities well-positioned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Psychology, or a related field;
• 10+ years of marketing experience, with at least 6+ years in multifamily property management, or related industry, in a senior or lead role.
• Demonstrated experience owning marketing strategy across a multi-property, multi-market portfolio.
• Hands-on experience managing ILS platforms and digital advertising vendors across multiple markets.
• Proficient in a graphic design tool (Canva, Adobe Creative Suite, or similar) and able to produce clean, professional work without outside support.
• Familiar with Google Analytics, social media insights, and marketing automation tools.
• Experience with Entrata is strongly preferred.
• Proven experience managing at least one direct report, including setting expectations, giving feedback, and supporting development.

Benefits & Perks

• Unlimited paid time off
• Company paid holidays
• Birthday holiday
• Housing Discount
• Free medical coverage (employee only plan)
• Dental & vision
• 401k matching (up to 5%)
• HSA
• Flex spending account

Our Core Values

• Instill Hope
• Expect Excellence
• Inspire Service
• Embody Integrity
• Exude Joy

Why Join TI Communities

At TI Communities, our work is about more than managing apartment communities. We are committed to creating meaningful resident experiences, strengthening communities, and supporting programs that help people feel connected, informed, and engaged.

TI Communities is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

#HP