Director of Marketing & Communications (61950)

Job Summary 

The Director of Marketing & Communications serves as Diversus Health's primary day-to-day brand and marketing steward and team leader, responsible for translating vision and strategy into action. This player-coach role balances strategic leadership with hands-on execution- ideal for someone who thrives on building structure within a dynamic environment. 

The Director partners closely with the CXO to build and lead an innovative, modern marketing function that strengthens trust in Diversus Health, drives engagement with services, and elevates the organization’s presence in the community.  

You’ll oversee brand, digital, and content strategy, as well as community outreach and in-person engagement, ensuring our marketing efforts are both data-informed and deeply human. 

Essential Functions 

Strategic Leadership 

• Serve as Diversus Health’s internal and external brand and marketing steward, ensuring all communications reflect the organization’s values and mission. 

• Translate executive vision and strategy into actionable, measurable marketing plans and campaigns. 

• Partner with the CXO to guide cross-departmental alignment and leadership buy-in for brand and marketing initiatives. 

• Foster collaboration across functions and locations, ensuring marketing contributes to enterprise-wide success. 

• Lead and coach a growing team of marketing professionals, outreach staff, and contractors, cultivating a positive, collaborative, high-performance culture. 

• Champion data-informed decision-making, leading research, reporting, and analysis of marketing and outreach performance. 

Execution & Management 

• Oversee development and execution of integrated campaigns and go-to-market initiatives across digital, social, print, events, and community channels. 

• Align brand campaigns with client and partner acquisition and retention strategies. 

• Manage marketing operations and workflows to ensure disciplined budget management, analytics, and process optimization. 

• Supervise the Manager, Community Outreach, ensuring in-person outreach, events, and grassroots engagement are fully integrated into brand and marketing strategies. 

• Prepare regular reports and insights for executive leadership and the board, translating data into clear narratives and actionable recommendations. 

• Manage agency, vendor, and freelancer relationships to scale creative and technical capacity while maintaining cost-effectiveness. 

• Collaborate cross-functionally to plan, support, and deliver internal communications including leadership updates, team announcements, and engagement initiatives. 

Community & Trust-Building 

• Strengthen Diversus Health’s reputation as the region’s most trusted behavioral health partner. 

• Ensure marketing efforts amplify our brand strategy, community listening, referral partner collaboration, and culturally responsive storytelling. 

• Provide thought leadership on brand partnerships, sponsorships, and collaboration opportunities. 

• Serve as a visible ambassador of Diversus Health-presenting at events, engaging with media, and representing the organization with partners and community leaders. 

Knowledge/Skills/Abilities 

• Bachelor's in communication, marketing, advertising or related fields required. Master's degree preferred. 

• 5–7 years of progressive marketing leadership experience, including people management, preferably within healthcare, nonprofit, or mission-driven organizations. 

• Proven ability to design and execute integrated marketing strategies across experiential, digital, content, social, and community channels. 

• Excellent communication, collaboration, and stakeholder management skills across locations and organizational levels. 

• Skilled in data analysis, storytelling, and translating insights into actionable recommendations. 

• Strong organizational and project management skills with a disciplined, strategic approach. 

• Deep understanding of brand-building, engagement, and marketing operations. 

Preferred Competencies 

• Relational, self-aware leader who builds trust across teams and partners. 

• Strong EQ and ability to coach, mentor, and inspire. 

• Public presence and confidence representing Diversus Health in community and executive settings. 

• Embodies Diversus Health’s Core Values:   

  • Teamwork: We achieve more together.   

  • Solution-Minded: We embrace problems as opportunities.   

  • Impactful: We inspire positive outcomes.   

  • Integrity: We commit to do what is right   

Work Environment & Physical Requirements   

Work Environment   

• Services are provided in office-based, community-based, and outreach settings.   

• Dynamic behavioral health environment requiring flexibility and adaptability.   

• May include evenings or weekends based on community needs and outreach activities.   

 Physical Requirements   

• Ability to sit for extended periods and work at a computer workstation.   

• Ability to stand, walk, bend, reach, and move within office and community settings.   

• Ability to use standard office equipment and mobile devices.   

• Sufficient visual acuity, hearing, and manual dexterity for effective communication and documentation.   

• Ability to lift, carry, push, or pull materials up to 25 pounds.   

Mobility Clause   

This position requires flexibility to work at various Diversus Health locations based on operational and business needs. While a primary work site will be designated, employees may be reassigned temporarily or permanently to alternate sites to ensure adequate coverage, respond to facility needs, or support organizational initiatives. Reasonable notice will be provided whenever possible.