Director, Marketing - Canada

Build a Bigger, Better, Bolder Future

Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.

Your Mission:

In this role, you will be responsible for the direction, development, and implementation of all Marketing and Advertising initiatives for Canada. You will develop and execute the national calendar leading to top line sales growth. You will be responsible for the overall creative direction ensuring alignment with Global Brand Standards. You will be responsible for the development and execution of consumer research programs, as necessary, and in-store merchandising/P.O.P and management of agency/vendor relationships. Responsibility for the budgeting and oversight of the National Ad Fund. Direct responsibility for leading the development of all advertising/media recommendations to support national and local marketing initiatives.

In addition, you will be a key driver in developing business training for new franchisees, managing special projects such as menu management and the rollout of global programs, and the development of team members within the region.

How You’ll Make an Impact:

• Develop and implement marketing strategies to achieve sales and profit objectives consistent with the company’s corporate marketing and regional goals, objectives, guidelines, and policies.
• Manage all aspects of national marketing, field marketing and calendar management to drive positive system sales including Brand Creative; Local Store Initiatives; National In-Store and On-Site Marketing Programs; Qualitative/Quantitative Consumer Research; Brand Standards Enforcement
• Oversight and management of the national marketing budget (National Ad Fund) with responsibility for maximizing the overall investment impact.
• Develop and implement national media strategies (TV, Print, Digital, OOH, Radio) including the selection and management of key media, creative, and print agencies for the market.
• Develop pre-promotion/post-promotion analysis standards and evaluate marketing impact in order to identify best practices and areas of opportunity.
• Develop and provide leadership to marketing staff in market. This would consist of both franchisee and regional marketing personnel.
• Develop and maintain strong, mutually beneficial relationships across the franchisee ecosystem and external partners.
• Create/implement testing procedures for identification of new products and promotional tie-ins. Manage overall product pipeline for the region.
• Develop new store opening strategies and support as needed.
• Develop competitive intrusion strategies as needed.
• Manage vendor/agency relationships such as national media vendors/agencies, national beverage vendor, P.O.P. vendors, research agencies, and others.
• Create, develop and implement marketing training for all franchisees in the market.
• Develop positive relationships with franchisee community and franchise advisory council.

Who You Are:

• Bachelor’s degree with an emphasis on marketing, advertising, or related fields, MBA preferred.
• Minimum of ten (10) years’ experience in multi-unit marketing, preferably in the restaurant industry, retail industry, or blue chip CPG, with experience as a proven planner and strategic manager in the region.
• Proven experience in mass media planning and buying in the region. Direct experience planning/developing media strategies with proven results.
• Strong negotiation and interpersonal skills.
• Demonstrated experience creating and managing a budget.
• Evidence of project management and ability to lead/develop processes that drive results.
• Demonstrated management and leadership abilities and at least 3 years’ experience in a supervisory role.
• Demonstrated verbal and written communication and presentation skills.
• Outstanding work ethic; strong ability to work with cross-functional teams.
• The ability to read, write and speak fluent English. French is a plus.
• Ability to travel both within the region and internationally, as required.
• Strong understanding of the political, cultural, and economic differences of the provinces throughout the region.
• MBA or similar advanced degree is preferred.
• Experience developing Brand Strategy a plus.
• Strong understanding of the region’s media landscape.

Where You’ll Work:

• This will initially be a home-based position with some in person presence required at the local office and will require frequent video conferencing as well as travel throughout the region as well as the US and possibly other markets in order to meet with key stakeholders.

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