The Role
The Director, Marketing leads the launch of Orca-T, develops strategies for HCP engagement, manages promotional tactics, and oversees a team to maximize product adoption and market penetration.
Summary Generated by Built In
More than one million people in the United States today are fighting blood cancer. While a traditional allogeneic stem cell transplant has been the best hope for many, the transplant itself can prove fatal or lead to serious conditions, such as graft vs. host disease. Orca Bio is a late-stage biotechnology company redefining the transplant process by developing next-generation cell therapies with the goal of providing significantly better survival rates with dramatically fewer risks. With our purified, high-precision investigational cell therapies we hope to not only replace patients' blood and immune systems with healthy ones, but also restore their lives.
Summary: The Director, Marketing is responsible for leading the US promotional launch of Orca-T, Orca Bio’s first commercial product. This individual will be a critical member of the Marketing team and broader Commercial team, leading workstreams to collect and interpret HCP insights, develop engagement strategies, shape and test Brand messaging, and build promotional tactics. The Director, Marketing will have a wide remit including HCP, payer, and patient audiences, personal and non-personal tactical development, and omnichannel media strategy. Planning for multiple launch scenarios, completing promotional readiness, and contributing to Commercial and organizational Launch Readiness will be core responsibilities for this role. Reporting into the VP/Head of Marketing, this individual will collaborate closely with the cross-functional Orca team including Medical Affairs, Sales, Operations, Regulatory, IT, and Legal.
Responsibilities
- Leads the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies and omnichannel tactics that maximize market penetration and product adoption
- Drives development of unique and effective HCP engagement strategies aligned to Orca-T Brand strategy
- Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan aligned to Brand KPIs to enable a robust promotional launch
- Lead Orca-T message development across HCP and patient audiences, including insights generation and analysis
- Lead the execution of a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets
- Contribute to omnichannel strategy, deployment, and management
- Manage agency partners effectively to deliver consistent results
- Contribute to advisory board content, execution, and analysis
- KOL Engagement at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreams
- Lead consistent engagement with Sales team to ensure optimization of messaging and assets
- Effectively manage the promotions tactical budget to Launch Readiness and Orca-T launch
- Manage one Product Marketing FTE
Qualifications
- Bachelor’s degree in Life Sciences, Marketing, Finance, or related required; an MBA or other advanced degree is preferred
- 10 years of biopharmaceutical experience, including at least 7 years of experience in Marketing, Commercial Strategy, and/or Sales
- Experience in hematology/oncology and/or bone marrow transplantation and marketing complex, novel products in therapeutic areas of high unmet need
- Proven ability to prioritize and manage multiple projects simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processes
- Track record of cross-functional collaboration
- Prior people management experience preferred
- Willingness to travel up to 20%
Required Competencies
- Strong Marketing experience, including unbranded and branded strategy and tactical execution
- Experience building and managing omnichannel tactics, including digital and print media
- Clinically proficient in acute leukemia and bone marrow transplantation, with a track-record of working with clinical and scientific experts in-house and externally to shape strategy and tactics
- Strong business acumen and insight into HCP perception/behavior dynamics and key value drivers
- Expertise in prioritizing and managing multiple projects simultaneously to deliver against ambitious goals
- Strong communication skills, with the ability to educate internal stakeholders about Marketing best-practices while driving results
- Able to thrive in dynamic, ambiguous environments and champion an entrepreneurial mindset
- Thrives in a fast-moving, dynamic environment
- Proficiency with Veeva PromoMats preferred
The anticipated annual salary range for this job is based on prior experience in the role/industry, education, location, internal equity, and other job-related factors as permitted by law. For remote-based positions, this range may vary based on your local market. Full-time employment positions will also be eligible to receive pre-IPO equity and annual bonus, in addition to competitive medical, dental, and vision benefits, PTO, 401(k) plan, life and accidental death and disability coverage, and parental leave benefits. Other perks include subsidized daily lunches and snacks at our on-site locations.
Who we are
We are driven by a passion for science and compassion for patients. We act with urgency to ensure our treatments are one day accessible to all who need them.
We live by our core values of passion, courage, and integrity. Excellence in our work means the chance to unlock a better quality of life for our patients, and with that comes tremendous responsibility.
We innovate on a path that hasn’t been paved. We embrace an entrepreneurial spirit and take calculated risks to achieve our mission. We aren’t afraid to ask “why not” and challenge the status quo.
We maintain a start-up culture of camaraderie and leadership by example, regardless of title.
We’re proud to be an equal opportunity employer, and recognize that celebrating our differences creates stronger, lasting solutions that better serve our team, our patients and their healthcare providers.
Notice to staffing firms
Orca Bio does not accept resumes from staffing agencies with which we do not have a written agreement and specific engagement for a particular opening. Our employment activities, inquiries and offers are managed through our HR/Talent team, and all candidates are presented through this channel only. We do not accept unsolicited resumes, and we rarely outsource recruitment.
Skills Required
- Bachelor's degree in Life Sciences, Marketing, Finance, or related
- 10 years of biopharmaceutical experience
- 7 years of experience in Marketing, Commercial Strategy, and/or Sales
- Experience in hematology/oncology or bone marrow transplantation
- Prior people management experience
- Willingness to travel up to 20%
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The Company
What We Do
Orca Bio is a clinical-stage biotechnology company developing a pipeline of high precision allogeneic cell therapy products that are designed to safely replace patients’ diseased blood and immune system with a healthy one. Our manufacturing platform sorts donor blood with single-cell precision and a high level of purity and speed, enabling us to create proprietary, optimal therapeutic mixtures of immune and stem cells that have the potential to transform allogeneic cell therapy. Our talented team is driven by a passion for science and compassion for patients.
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