Director of Marketing and New Community Development

Posted 2 Days Ago
Be an Early Applicant
Andover, MN, USA
In-Office
75K-85K Annually
Junior
Real Estate
The Role
Leads marketing strategy, community visibility, brand awareness, relationship development, and lead generation for a senior living community. Builds connections with families, healthcare professionals, referral sources, organizations, businesses, and influencers to attract new residents. Also promotes community values and care standards while supervising activities in a housing, assisted living, or senior services environment.
Summary Generated by Built In

Director of Marketing and New Community Development
$75,000 - 85,000/year | Full-Time Position
Crosstown Landing | A Silvercrest Community

The Director of Marketing and New Community Development will lead the development and execution of marketing strategies to drive the growth, engagement, and brand awareness of our company in Andover, Minnesota. The Director will be responsible for fostering relationships with external stakeholders, referral sources, community organizations, businesses, and local influencers to drive interest and generate leads. 
Why Choose SilverCrest Properties?

  • Welcoming Culture: Feel the warmth from the moment you step in.
  • Make a Difference: Serve and support older adults.
  • Comprehensive Benefits Package: We value your well-being.
  • Competitive Salary: Wage range of $75,000 - 85,000/year, with experience considered.
  • Bonus potential in addition to salary.
How You Will Make an Impact:
As the Director of Marketing and New Community Development, you'll have the unique opportunity to:
  • Develop Strategies: Increase community visibility and attract new residents.
  • Build Relationships: Connect with families, healthcare professionals, and local organizations.
  • Promote Excellence: Uphold the community’s values and ensure high standards of care.
This is a full-time salaried role, allowing you to balance your personal and professional life. 
What You Will Need:
  • Bachelor's degree preferred.
  • Minimum of 2 years in a sales and marketing position, preferably in real estate, senior properties, or hospitality services.
  • At least 1 year of supervisory experience in housing, assisted living, or senior service settings.

Benefits Available:

  • Medical Healthcare
  • Dental and Vision Insurance
  • Voluntary life and AD&D
  • Accident Insurance
  • Legal Shield
  • Paid Time Off
  • Holiday Pay
  • Health Savings Account
  • 401K (eligible to contribute after 30 days of employment)
  • Nice Healthcare (virtual and in-home visits)
  • Short & Long-term Disability
  • Critical Life Insurance
  • LifeLock ID Theft w/ Norton Cyber Security
  • Pet Insurance

Skills Required

  • Bachelor's degree
  • Minimum of 2 years of experience in a sales and marketing position
  • At least 1 year of supervisory experience in housing, assisted living, or senior service settings
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The Company
716 Employees
Year Founded: 1986

What We Do

SilverCrest Properties is a privately owned senior housing management and development company founded by Michael F. Gould. It develops, constructs, markets, and manages senior living communities designed around wellness, independence, dignity, and care. Its offerings include independent living, assisted living, and home health care services, with communities and support programs serving older adults in Minnesota, especially the Twin Cities area.

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