Director, Marketing and Insights

ABOUT BRIGHTSEED

Brightseed®, the bioactives company is a World Economic Global Innovator that illuminates nature to restore human health. Brightseed’s proprietary AI, Forager®, accelerates bioactive discovery, biological validation, and ingredient formulation from years to months, rapidly revealing new connections between nature and humanity. Brightseed produces clinically proven bioactives for dietary supplements, food & beverage CPG, specialty nutrition and medical foods to power proactive health worldwide. Learn more at brightseedbio.com.

ABOUT BIOACTIVES

Bioactives are compounds found in plants, fungi, and bacteria that also benefit human health. They are an important part of a nutrient dense diet, and their health impact often goes beyond basic nutrition. For example, the bioactive lycopene found in tomatoes has been found to lower the risk of certain types of cancer and heart disease. In addition, there are multitudes of other bioactives that are only accessible through complex interactions within the gut microbiome. One example is the compound salicin found in willow bark, which transforms into salicylic acid when it interacts with gut microbes. Science has long known that bioactives are critical to human health, yet the vast majority remain unknown and are often referred to as the “dark matter” of nutrition.

ABOUT THE ROLE

We are looking for someone to come ready and hit the ground running! Help us see, shape and seize opportunities for Brightseed’s products and be a part of changing the future of health. If you are a phenom at curating data, scoping innovation whitespaces, sensing sentiment and driving B2B product differentiation across customers and consumers, then this is the role for you! Reporting to the SVP, Commercial, this new position - Director Marketing and Insights, will drive critical strategy development, marketing programs, new product launches, asset development, lead generation, research studies and insights development. You will lead projects from construct to conclusion, shape business strategy, product decisions and customer relationships and develop actionable insights. Our rapidly growing business needs someone with outstanding domain experience working in marketing, product, or consumer insights within the B2B Food, Beverage or Supplement Sector in agency and/or company side.

THE IMPACT YOU WILL MAKE

• Develop and drive critical marketing strategy and consumer research for Brightseed.
• Launch multiple new products with comprehensive go-to-market plans, consumer research, product assets, commercial targets.
• Implement lead generation programs to drive top of funnel lead generation, nurture, and qualification.
• Design and deliver critical consumer research to shape the creation of the Brightseed Bioactives brand.
• Generate essential insights to inform the product profile and launch of Brightseed’s Bioactive ingredients to market.
• Synthesize data and insights to inform the opportunities in health and consumer whitespaces for our bioactives development and drive global expansion.
• Translate and communicate marketing plans with clarity and impact to empower better decisions and build stronger customer partnerships. 

THE EXPERIENCE YOU WILL NEED

• Typically requires a minimum of 15 years of related experience with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience; or equivalent experience in insights, market research and strategic analysis.
• Degree in Business, Marketing, Social Sciences, Economics, Statistics or other related field; MBA is preferred.
• B2B Ingredients experience is essential. Consumer brand, pharmaceutical and health product experience would also be a big plus. 
• Food, beverage and supplement sector expertise, including strong understanding of ingredients and innovation processes and applications.
• Proven track record of performing and translating advanced analytics and data and articulating key insights to create value and drive business growth.
• Hands-on experience with an up-to-date knowledge of market research methodologies, tools and providers.
• Has a network and strong connections within our target industries to leverage resources and drive our marketing plans.
• Strong entrepreneurial ability and willingness to wear multiple hats in a rapidly evolving company.
• Ability to partner effectively across functions and act as a thought partner to key stakeholders across a rapidly growing organization, as well as develop and manage a team with urgency to deliver against multi priorities and tight timelines.

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at time.

COMPENSATION

• The salary range for this position is $180,000 - $220,000.
• Compensation for this position is commensurate with relevant qualifications and work experience, academic credentials, job related skills, employment location and other factors. 

THE BENEFITS YOU’LL ENJOY

As a lab based company, where in person collaboration is key to drive innovation, we encourage all team members to be in our office most days each week. However we appreciate and honor the need and desire for flexibility and have implemented a hybrid working model for some positions which will be outlined on the job description. Our property provides a professional gym onsite, plenty of free parking, weekly tenant events and a state-of-the-art lab and office.

We offer a competitive total rewards package with team-first benefits programs for full-time employees, including medical, dental and vision coverage, unlimited paid time off, life insurance, employee assistance programs, 401(k) plan, a mental health platform, employee discounts, payroll credits for cell phone and commuter costs and a paid parental leave program.

JOIN US, AND BE YOU

We are committed to making transformative discoveries with a team-first mentality. Successful team members are truth-seeking and trusting, with the tenacity required to trail-blaze in uncharted territory. We are a collaborative team that actively seeks input and values differing perspectives. And we produce tangible results, holding ourselves accountable in the process. 

We are also committed to cultivating and preserving a culture of connectedness and inclusion. We grow and learn together, respecting professional and personal experiences, areas of expertise, and types of self expression. 

In recruiting for our team, we welcome the unique contributions that each one of us brings in terms of education, opinions, culture, color, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, religion, different abilities, sexual orientation and beliefs.

Brightseed requires all employees to be fully vaccinated against COVID-19 as a condition of employment, subject to accommodation. If hired we will require you to provide proof of vaccination.