Director of Marketing and Brand

The Director of Marketing and Brand will collaborate across departments to create compelling marketing campaigns, oversee on-air and digital branding, and maximize CW39’s presence through experiential marketing, social media, and content partnerships. This leader will be responsible for managing the department’s P&L, ensuring marketing dollars are invested effectively to maximize ROI.

Key Responsibilities:

Brand Strategy & Creative Leadership

• Develop and execute a market-differentiating brand strategy that increases audience engagement and brand loyalty.
• Ensure a consistent and compelling brand presence across on-air, digital, social media, and community activations.
• Oversee the development of high-impact promotional content for news, weather, traffic, community initiatives, and special programming.
• Lead the creative direction for brand image campaigns, ensuring alignment with CW39’s identity and audience expectations.

Marketing & Audience Growth

• Design and implement multi-platform marketing strategies to drive viewership across linear TV, digital, streaming, and social media.
• Leverage performance marketing tools (SEO, paid social, programmatic advertising) to optimize campaign effectiveness.
• Track and analyze audience data to refine marketing strategies and improve campaign ROI.
• Manage media buys, including placement, invoice reconciliation, and station co-op campaigns to maximize budget impact.

H-Town Live Oversight & Growth Strategy

• Oversee and expand H-Town Live, ensuring it remains a leading local lifestyle show.
• Develop growth strategies to increase viewership, community relevance, and advertiser engagement.
• Work closely with the sales team to integrate branded content and sponsorships that enhance revenue without compromising editorial integrity.
• Enhance content, storytelling, and production quality to make the show more competitive in the lifestyle space.

Community & Experiential Marketing

• Collaborate with the Community Marketing Manager to activate CW39 at the grassroots level through sporting events, concerts, festivals, and other community activations.
• Develop and execute station activations that enhance audience engagement and brand visibility.
• Identify and establish strategic community partnerships to extend CW39’s reach in Houston.

Sales & Commercial Production

• Oversee the production of high-quality sales-related commercial content, ensuring alignment with both client expectations and CW39’s brand standards.
• Partner with the Director of Sales to develop revenue-driven branded content opportunities.
• Lead efforts to create engaging sponsorship integrations within programming and promotional campaigns.

Financial & Operational Management

• Manage the department’s P&L, ensuring marketing expenses are optimized for maximum ROI.
• Monitor and report on campaign performance metrics to improve efficiency and effectiveness.
• Implement cost-effective strategies while ensuring high-impact marketing efforts.

Leadership & Team Development

• Inspire and mentor a high-performing creative team, fostering a culture of innovation and excellence.
• Provide ongoing coaching and skill development to ensure continuous growth and adaptability.
• Advise and upskill team members in all phases of the creative process, including client creative discovery, creative strategy, and execution.
• Collaborate across departments (News, Sales, Digital, and Community Marketing) to align marketing efforts with broader station objectives.

Other Responsibilities

• Perform any other duties as assigned by the General Manager to support the overall success of CW39 Houston.

Qualifications:

• 5+ years of experience in brand marketing, creative services, or media marketing, preferably in the broadcast or digital space.
• Proven leadership in brand development, audience growth, and content promotion.
• Strong understanding of digital and performance marketing, including SEO, paid media, and audience analytics.
• Experience in commercial production and client-driven content creation.
• Strong project management, organizational, and strategic thinking skills.
• Ability to collaborate across departments and influence leadership decisions.
• Experience with budget and expense management, including P&L oversight.
• Proficiency in managing media buys, co-op campaigns, and invoice reconciliation.
• Experience with audience research tools to optimize marketing and branding efforts.

Why Join CW39 Houston?

At CW39 Houston, we are committed to Connecting, Informing, and Entertaining our diverse community with integrity and excellence. The Director of Marketing and Brand will play a pivotal role in shaping the station’s identity, driving audience engagement, and enhancing revenue growth in one of the most exciting media markets in the country.

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled