Director of Marketing Analytics

Cirrus is a HaaS technology enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick and mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operations for our clients.

By joining Cirrus, you'll be part of a dynamic team driven by innovation, integrity, passion and hustle. We value the unique contributions of each team member, fostering a collaborative environment where creativity thrives. Together, we're reshaping the future of customer engagement and experience in the signage industry.

We are seeking a dynamic Analytics professional to launch our marketing analytics function. Reporting to the Head of Marketing, the Director of Marketing Analytics will be responsible for analyzing marketing data to drive strategic decisions and optimize the performance of all marketing spend and all marketing campaigns. You will manage data collection, generate insights, and collaborate with teams to measure marketing effectiveness. If you are ready to be a foundational part of a fast-growing team in a hyper-growth environment, this is the role for you. 

• Provide actionable insights based on data analysis to help inform marketing strategies, improve conversion rates, and grow new business.

• Own the optimization of paid marketing channels such as Facebook/Meta and/or Google AdWords. 

• Manage the digital marketing budget, allocating resources effectively across channels to optimize performance. 

• Help design tests, measure results, and provide recommendations for all marketing efforts. 

• Own data hygiene and attribution for the marketing team, ensuring accuracy and consistency across all data sources to enable effective decision-making.

• Collaborate with Sales, Marketing, and Senior Leadership to ensure alignment on data needs, forecasts, and performance metrics critical to achieving KPIs.

• Build key marketing analytics functions such as weekly/monthly/quarterly reporting, attribution, lead routing, and pipeline analysis to ensure accurate tracking and reporting of marketing performance.

• Lead the creation of tracking mechanisms and dashboards that provide real-time visibility into key marketing metrics.

• Continuously monitor and improve the integrity and accessibility of marketing data to ensure that teams are equipped with the necessary information to drive results.

• 5+ years of experience in digital marketing and analytics. Experience selling to SMB is a plus. 

• Proficient in data analysis using tools like Google Analytics and Tableau to drive decisions and present actionable insights to stakeholders.

• Proficient in digital marketing tools (Google Ads, Facebook Ads, HubSpot) and experienced in using marketing automation and CRM systems to manage campaigns and track ROI

• Experience managing multiple projects simultaneously with the ability to prioritize and meet deadlines in a fast-paced environment.

• Strong organizational skills and attention to detail.

• Experienced in managing multiple projects simultaneously with strong organizational skills and attention to detail to prioritize and meet deadlines in fast-paced environments.

• Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day. 

• Quality: Quality isn’t a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step, we strive to build quality into everyday processes and products to achieve our collective success. 

• Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward. 

• Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is." 

• Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race. 

• Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.