Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand.
Role
The Director of Marketing, Retail, Aman Essentials will be responsible for developing and implementing marketing strategies to drive customer engagement, increase sales, and enhance brand visibility across retail, e-commerce, social and PR channels. The Director of Marketing, Retail role will be based in our London Corporate Office potentially relocating to Dubai Corporate Office in 2027, reporting directly to the Chief Executive Officer.
Responsibilities
- Execute the annual retail marketing and communications plan, including product launches and integrated campaigns
- Manage external agencies (creative, PR, social) and oversee the creation and maintenance of all marketing materials
- Lead marketing budget planning, forecasting, and ROI tracking across retail initiatives
- Support retail team training, internal presentations, and development of pitch materials for wholesale and partnerships
- Drive brand consistency across all properties, integrating sustainability into product development and messaging
- Develop CRM-led strategies, co-marketing initiatives, and events to drive customer engagement and sales growth
- Manage digital strategy including social media, content calendars, and e-commerce performance and growth initiatives
- Oversee website optimisation, EDM campaigns, and paid media to enhance customer experience, acquisition, and conversion
- Lead PR activities including agency management, media events, influencer partnerships, and press materials
- Deliver comprehensive reporting on marketing performance, budgets, and campaign effectiveness to senior stakeholders
Requirements
- Excellent marketing and communication skills
- At least 10 years previous experience working in luxury retail marketing, with a fashion or beauty background
- Relevant experience in a similar position
- Demonstrated ability to develop and implement successful marketing strategies
- Excellent verbal, writing, listening and presentation skills
- Ability to manage internal and external relationships
- Self- motivated and creative problem-solving skills
- Ability to work both autonomously and in a team setting
- Good computer skills and proficient use of Microsoft Word, Microsoft Excel and Microsoft Powerpoint
Benefits
At Aman Group, we believe that our colleagues are at the core of our success. We offer competitive benefits including exciting international career opportunities in a company that is expanding rapidly. We prioritise and support your career journey, making you feel valued, included and at home.
If you thrive in an ultra-luxury environment and are passionate about shaping exceptional people experiences while leading HR strategy across a dynamic region, we invite you to apply and join us on our journey.
Skills Required
- Excellent marketing and communication skills
- At least 10 years previous experience working in luxury retail marketing, with a fashion or beauty background
- Relevant experience in a similar position
- Demonstrated ability to develop and implement successful marketing strategies
- Excellent verbal, writing, listening and presentation skills
- Ability to manage internal and external relationships
- Self-motivated and creative problem-solving skills
- Ability to work both autonomously and in a team setting
- Proficient use of Microsoft Word, Microsoft Excel and Microsoft PowerPoint
What We Do
t Aman we are on a mission to create the world’s ultimate luxury lifestyle brand; hotels, resorts, experiences and products which transform our guests’ perspectives and daily lives. To achieve our ambitions, we capitalise on our unique combination of world-class and diverse talent, unmatched design, and access to locations, cultures and experiences few are privy to. We live by the ‘Aman way of life’ – a mindset shared by our guests and employees which creates a lifelong sense of belonging driven by our values of: Investing in individuality – fostering an environment where each person can push boundaries, take risks and challenge norms. Nurturing pathfinder spirit – exploring experiences, opportunities and locations which transform into new exciting ventures. Acting like owners – taking the charge, leading by example and an immense sense of pride in their work. Celebrating communities – ensuring that every member of our community is looked after and nurtured in a compassionate, respectful and collaborative manner
