At Podium, we bring AI Employees to local businesses that turn every conversation into revenue. Trusted by 60,000+ businesses across Auto, Home Services, and Aesthetics, Podium captures and converts leads 24/7, driving both new business and repeat customers.
In under 24 months, we crossed $100M in AI Agent ARR, scaling 300% year-over-year. During this time, we’ve deployed 10,000 AI employees to empower real business outcomes for our customers. Podium is building what we believe will be the most impactful AI employee ecosystem for local business.
Podium has been recognized as the Best AI Implementation by Inc. Magazine, highlighted by OpenAI for building revenue-driving AI Agents, and awarded the #1 AI Agent for Business Operations by G2.
Our growth is fueled by hiring exceptional people, holding them to high standards, and creating opportunities for them to grow and make an impact. Our operating principles guide daily behavior and ensure we hire people who will thrive at Podium. If you're hungry for growth, aligned to our operating principles, and ready to get to work, you won't find a better place to learn and accelerate your career.
About the Role
We are transforming the way Aesthetic businesses operate with an AI workforce, and we're hiring the Director who will run marketing demand generation end to end. Think of this as the CMO of a sub-vertical: you own the monthly revenue, pipeline, and efficiency numbers the business is counting on. You own the strategy and channel execution to get there.
This is a builder and operator role: you'll roll up your sleeves, drive critical projects, lean in deeply with a team of direct and indirect reports, and IC where needed to get the job done. You're deeply performance and demand focused.
The right person is highly biased towards action, hungry to drive impact, exercises extreme ownership, thrives at a startup pace, and can set a vision that inspires the team. You're a heavy AI user, passionate about building a marketing engine at the bleeding edge of what's possible.
This role is required to be in office 5 days per week at our Lehi HQ.
What You'll Own
- Set an integrated Aesthetics marketing strategy that delivers on demand targets and rallies the team. Set the vision, set the pace, and hold the org to it.
- Hold full accountability for marketing's monthly revenue, pipeline, and efficiency targets, plus the levers underneath them: channel mix, budget allocation, execution, comms calendar, and demand content. You own the number and how it gets hit.
- Track pacing and pipeline against targets, and proactively lead the team in building and executing on gap plans the moment funnel targets slip.
- Lead, coach and raise the ceiling for a lean team of direct reports owning trade show/events, partner marketing, webinars, third-party media, lifecycle and content marketing channels.
- Proactively collaborate with a team of indirect reports (centralized marketing subject matter experts) across digital channels, AEO/SEO, and web, to execute on the highest impact strategies in your vertical.
- Rigorously measure the efficacy of tactics/channels/funnel and continuously optimize via experimentation. Align marketing portfolio bets to maximize impact.
- Manage the vertical budget, spending within profitability constraints, surfacing opportunities. Drive AOP planning prep and recommendations.
- Regularly report on marketing performance and strategy to leadership / exec team.
- Set the standard for AI-first marketing in tooling, planning, and agent building, deploying AI workflows that transform impact.
- Work closely with marketing leadership across other verticals (auto, aesthetics) and partnering functions (design, product marketing) to prep for launches, align on resourcing and positioning. Align with Sales, CS, Product, Finance, and Revenue Operations leaders on goals and priorities.
Candidate Profile
Must Haves
- Successful track record of leading an integrated, demand generation strategy/function or channel group with accountability to a revenue number, a budget, and ROI.
- Hands-on depth across relevant marketing channels like trade shows, field or partner marketing, lifecycle, webinars, content marketing, digital, and ABM. You've personally run a collection of channels at similar scale.
- Extreme ownership and bias to action. You move fast without waiting for consensus, and you're comfortable building a strategy out of ambiguity and high change.
- Critical thinker and analytically rigorous. You make data informed decisions using full funnel metrics and know what inputs are most important to drive to a decision.
- Highly performance focused and ROI minded. Understands the right balance of investment into higher funnel initiatives and the limitations of various attribution methods.
- Excellent communicator. Clear, decisive, and collaborative.
- Sets a high bar for the team and provides the coaching, vision and accountability to get there.
- Excellent project management skills. Can drive action and alignment.
- Customer first. Draws on a deep understanding of the customer, industry and Podium value.
- Uses AI heavily, building workflows and agents. Can show what you've built.
- A strong cross-functional partner. Builds trust and alignment across the org.
Nice-to-Haves
- Experience marketing to SMBs / local businesses or marketing an AI product.
- Familiarity with the Aesthetics industry and their buying behavior.
Not a Fit If
- You need a big team, a big agency, or a big budget to operate.
- You want to run strategy and hand execution to someone else. You own both.
Benefits
- Work in Lehi, UT, 5 days a week
- Open and transparent culture
- Life insurance, long and short-term disability coverage
- Paid maternity and paternity leave
- Fertility Benefits
- Generous vacation time, plus three 4-day summer holiday weekends
- Excellent medical, dental, and vision benefits
- 401k Plan
- Bi-annual swag drops with cool Podium gear and apparel
- A stellar HQ (Utah) gym with local professional coaches and classes offered
- Onsite HQ (Utah) child care center, subsidized for employees
Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
Skills Required
- Track record leading integrated demand generation strategy or a marketing channel group with accountability for revenue, budget, and ROI.
- Hands-on experience across trade shows, field or partner marketing, lifecycle marketing, webinars, content marketing, digital marketing, and account-based marketing.
- Demonstrated extreme ownership, bias to action, and ability to build strategy in ambiguous, rapidly changing environments.
- Strong analytical skills and experience using full-funnel metrics to make data-informed marketing decisions.
- Strong performance focus and understanding of marketing ROI, upper-funnel investment, and attribution limitations.
- Excellent written and verbal communication skills, with the ability to communicate clearly, decisively, and collaboratively.
- Ability to coach, develop, and hold a marketing team accountable to high performance standards.
- Excellent project management skills and ability to drive action and organizational alignment.
- Customer-first mindset with deep understanding of customers, industry dynamics, and product value.
- Heavy use of AI, including building marketing workflows and AI agents; candidates must be able to demonstrate what they have built.
- Strong cross-functional partnership skills across Sales, Customer Success, Product, Finance, Revenue Operations, Design, and Product Marketing.
- Experience marketing to SMBs or local businesses, or marketing an AI product.
- Familiarity with the aesthetics industry and its buying behavior.
- Ability to work onsite five days per week at the Lehi, Utah headquarters.
Podium Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Podium and has not been reviewed or approved by Podium.
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Healthcare Strength — Health coverage is considered comprehensive, including medical, dental, vision, and related options such as HSA/FSA, life/disability, and mental-health support. Feedback suggests this core package is a consistent strength.
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Leave & Time Off Breadth — Time off is described as flexible, with policies like flexible or unlimited PTO alongside paid holidays and sick leave. Feedback suggests this area is broadly viewed positively.
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Flexible Benefits — Flexible or remote work options are available depending on role, and on‑site perks such as free snacks or lunches are highlighted. Feedback suggests these options enhance day‑to‑day flexibility and convenience.
Podium Insights
What We Do
Podium is redefining the way customers interact with local businesses. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and teams along every customer touchpoint. With Podium, you can message your leads and customers, get reviews and feedback, and communicate easily with your team, all in one easy-to-use inbox. It powers the conversations that matter most to your business, putting you miles ahead of the competition.
