Director of Market Development - Southeast

Posted Yesterday
Be an Early Applicant
5 Locations
Remote
Mid level
Other
The Role
Lead Southeast market development and sales growth for a specialty cycling business. Responsibilities include setting sales strategy, managing forecasts, pricing, budgets, promotions, key account relationships, incentives, and team performance. The role provides leadership, coaching, training, account planning, and competitive market analysis while partnering cross-functionally to address business obstacles and improve revenue, profitability, service, and brand awareness. Frequent overnight travel throughout the assigned territory is required.
Summary Generated by Built In
Director of Market Development - Southeast

Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're a team of barrier-breakers, disrupters, and problem solvers. At Specialized, our teammates are encouraged to explore roles in a variety of functions throughout their careers. We value curiosity, a desire to try new things, and an eagerness to learn about all aspects of the business. Join us in making the world a better place through the power of bicycles and build your dream career at the same time!


Are you ready to combine your passion for an active lifestyle with a meaningful and multifaceted career in the cycling industry? At Specialized, our teammates are encouraged to explore roles in a variety of functions throughout their careers. We value curiosity, a desire to try new things, and an eagerness to learn about all aspects of the business. No matter where you begin with the company, you get to decide where you want to go whether it’s marketing, finance, product development, sales, or an international assignment. Join us in making the world a better place through the power of bicycles and build your dream career at the same time!


But we can’t do it without you. Specialized is looking to hire a Director of Market Development.


HOW YOU’LL MAKE A DIFFERENCE

  • Drive success by developing sales results by implementing structure, strategy, and policies with your team
  • Partner with cross-functional teams to finalize sales forecasts, revise selling prices, establish and track yearly expense budgets and develop advertising/promo programs
  • Develop brand awareness by contacting key accounts and prospects to establish relationships 
  • Report on progress and collaborate with leadership on how to overcome road blocks
  • Maintain control of salary, commission programs, and sales incentives for your team
  • Provide leadership, training, and continual guidance for each team member
  • Coach your team to succeed by developing their talent through education
  • Collaborate to identify the areas of blocked business and develop strategy to optimize the business
  • Develop individualized account management approaches for each teammate and communicate various goals to measure success – revenue, calls per day, merchandising, product penetration, etc.
  • Travel regularly within assigned territories to stay informed of field conditions and competitors’ activities

WHAT YOU NEED TO WIN

  • Located in the Southeast US
  • Direct sales experience in a wholesale distribution environment with knowledge of a specialty sports industry, including 3+ years of sales leadership
  • Track-record of creating innovative strategies that maximize sales, profitability and service, while aligning with overarching branding and goals
  • Stellar negotiation skills with a proven sales ability
  • Exceptional analytical skills with the ability to find creative solutions
  • Strong organization and time-management skills, with the capability to manage multiple priorities in a deadline-driven environment
  • You’re a people-person with excellent written and oral communication skills
  • Flexibility for frequent overnight travel
  • Bachelor’s degree in Business or Marketing preferred 

At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location.


Tell Me More

Benefits include: 

  • Competitive pay with annual performance-based reviews for continued growth and recognition 
  • Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included) 
  • Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)   
  • Dental and Vision plans 
  • 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company 
  • Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance 
  • Employee Assistance Program that provides access to individualized mental well-being care 
  • Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off 
  • 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby 
  • Up to $9,000 annually in Career Development & Degree Assistance 
  • Up to $250 annually in Fitness & Wellness Reimbursement 
  • Industry Pro-Deal Discounts and Perks 

 For additional information on benefits and perks, please visit: https://benefits.specialized.com


Here at Specialized we believe that bikes have the power to change lives for the better. We are a culture of barrier-breakers, but we need your unique ideas and backgrounds to help us push boundaries and change the world. We are always looking for creative, innovative, and passionate people who can contribute to our mission of getting people outside. Regardless of your qualifications, if you think this could be you and you're ready to make a difference, please apply! We hope that you will reach out and show us how you can make an impact here.


See what we are up to on LinkedIn, Instagram, and most importantly, our #DogsofSpecialized.


#LI-Remote


Skills Required

  • Located in the Southeast United States
  • Direct sales experience in a wholesale distribution environment
  • Knowledge of the specialty sports industry
  • At least 3 years of sales leadership experience
  • Track record of developing strategies that maximize sales, profitability, and service while aligning with brand goals
  • Strong negotiation skills and proven sales ability
  • Exceptional analytical and creative problem-solving skills
  • Strong organization and time-management skills in a deadline-driven environment
  • Excellent written and oral communication skills
  • Flexibility for frequent overnight travel
  • Bachelor's degree in Business or Marketing

Specialized Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Specialized and has not been reviewed or approved by Specialized.

  • Retirement Support — A 401(k) with Fidelity offers up to $5,000 in annual employer matching with immediate vesting, and the company covers plan administrative fees for active employees. This provides strong retirement support within the total package.
  • Parental & Family Support — Published materials describe 6–8 weeks at 100% pay for birthing recovery and 8 weeks of fully paid parental bonding, alongside fertility benefits and adoption assistance. Some materials indicate certain roles or locations may offer even longer fully paid leave.
  • Wellbeing & Lifestyle Benefits — Cycling‑centric perks include substantial gear discounts, race entry fee support, on‑site fitness options, healthy on‑site meals, an employee bike service center, and a dog‑friendly HQ. These benefits can meaningfully enhance day‑to‑day experience for those who value the cycling culture.

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The Company
HQ: Morgan Hill, CA
2,337 Employees
Year Founded: 1974

What We Do

Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here. Headquartered in Morgan Hill, CA, the passionate and creative teammates at Specialized have designed and manufactured the world's most innovative bikes and gear since 1974. Are you ready to join our team and help pedal the planet forward?

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