Director, Machine Learning - Generative AI Solutions

Who We Are:
PureSpectrum is a rapidly growing market research and insights platform. We simplify technology for researchers so they can gather and use consumer data the way they want - without disruption.
PureSpectrum facilitates more than 115 million online interviews annually through our Marketplace. PureSpectrum also developed the industry's first and only respondent-level scoring system, PureScore. Most recently, PureSpectrum was recognized across the industry: Certified Great Place to Work (2022-2024), Built In's Best Places to Work (2023-2024), Inc Best Workplaces (2023 & 2024), Newsweek's Global Most Loved Workplaces (2023-2024), Deloitte's Fast 500 (2020-2024). PureSpectrum is rapidly becoming the leading solution for quality multi-sourcing, as well as end to end automated research solutions.
The Opportunity:
As a Director, Machine Learning at PureSpectrum, you will play a pivotal role in developing and implementing advanced AI and machine learning solutions that enhance our market research platform. You will collaborate with cross-functional teams to design, build, and deploy AI models that drive insights and improve data quality. Your expertise will be instrumental in advancing our technology and maintaining our position as a leader in the industry.
Key Responsibilities:

• Develop and execute the machine learning strategy, with a focus on generative AI and synthetic data, to enhance market research and consumer insights.
• Assist in building out the Innovation team of machine learning engineers, data scientists, and researchers in designing and implementing advanced AI models.
• Integrate NLP techniques with generative AI models to enhance the generation of synthetic data that accurately reflects consumer language and sentiment.
• Collaborate with cross-functional teams, including product development, marketing, data science and commercial leaders, to align AI initiatives with business objectives.
• Stay abreast of the latest trends and advancements in AI, machine learning, and synthetic data generation, and integrate these into the company's strategy.
• Work closely with data engineers to build and maintain data pipelines that support AI model training and deployment.
• Lead initiatives to develop synthetic data solutions that enhance the quality and diversity of data used in market research.
• Collaborate with internal teams to tailor AI solutions to specific industry needs, providing actionable consumer insights.
• Communicate complex AI concepts and results to non-technical stakeholders, including executives and clients.
• Work with the sales and marketing teams to demonstrate the value of AI-driven insights to clients and customers.
• Drive research initiatives to explore new applications of generative AI and synthetic data in market research and consumer behavior analysis.

Qualifications:

• Bachelor's (Master's or PhD preferred) in Computer Science, Computer Engineering Machine Learning/ AI, Data Science or related field.
• 8+ years of experience in machine learning, with a strong focus on generative AI and synthetic data.
• Proven track record of leading AI/ML projects from concept to production in a business environment.
• Experience in market research, consumer insights, or related fields is a plus.
• Expertise in generative AI models (GANs, VAEs, transformers) and synthetic data generation techniques.
• Proficient in programming languages such as Python, TensorFlow, PyTorch, and relevant machine learning libraries.
• Strong proficiency in NLP techniques, including but not limited to sentiment analysis, named entity recognition (NER), language modeling, and text generation
• Strong understanding of global data privacy regulations and ethical considerations in AI.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to convey complex technical concepts to a non-technical audience.

PureSpectrum Benefits:
We offer a modern company culture with flexibility, individuality, creativity, and open communication at all levels of the business. New projects will add continuous challenges to your working life and allow you to expand your horizons, both technically and professionally

• Unlimited PTO and sick time.
• Team events and celebrations. Employees enjoy casual dress and fun within a professional team environment.

PureSpectrum is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited under the law.