Director of Loyalty Performance Strategy, Americas

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Atlanta, GA
100K-180K Annually
7+ Years Experience
Travel • Hospitality
The Role

Bringing True Hospitality to the World.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family-a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. Making a difference to our guests and owners, colleagues, and communities is a chance every day to create great and unique experiences in your way.

With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips.

We're growing; grow with us!

The Director's Loyalty Performance Strategy will analyze loyalty performance trends, understand the competitive environment, assist with regional strategic business plan development, and implement tactical initiatives to drive member acquisition, retention, share of wallet, engagement, and guest love across the designated region. The Director of Loyalty Programs will work collaboratively with commercial, operational, and marketing colleagues across the region to understand and address local challenges and opportunities to grow loyalty contributions across all brands.

  • Provide regional program leadership and demonstrate an understanding of loyalty marketing principles to execute the program vision and successfully achieve well-defined KPIs.
  • Drive a successful performance management process to track performance in the region (e.g., acquisition, contribution, guest love)
  • Partner with Head of Loyalty Performance Strategy to develop strategies and tactics to optimize performance and deliver contribution and incremental revenue in the region.
  • Act as the regional advocate of loyalty to represent the program in regional commercial forums and ensure that tangible insights are effectively communicated, and plans are executed accordingly.
  • Cultivate and sustain relationships with regional partners, including aligning on near- and long-term opportunities, coordinating issue resolution, and participating in ongoing calls, meetings, and conferences.
  • Collaborate with Marketing Shared Services to ensure that regional needs are appropriately incorporated into the planning and execution of promotional marketing campaigns.
  • Support execution of above-property member acquisition strategies, including pilots and research initiatives (e.g., employee incentives, status match, partnerships) to drive new member growth for both mainstream and luxury brands.
  • Drive a culture of loyalty with colleagues, brands, hotels, and owners, including communicating the value story with all stakeholders.
  • Communicate and integrate global Loyalty & Partnership plans with regional plans and ensure robust feedback loop.

  • Bachelor's or Master's degree in a relevant discipline or an equivalent combination of education and experience

  • 8+ years of progressive experience managing global teams with demonstrated commercial success in strategy, consulting, professional services, and/or loyalty program management, preferably in travel or hospitality.

  • - Generate positive business results through strategic business planning and successful execution.
  • - Proven track record driving innovation and change in a complex, global organization.
  • Demonstrated ability to work with key executives and stakeholders to solve and drive business outcomes.
  • Collaborate with and lead cross-functional, global teams, proven cultivator of solid partnerships.
  • Excellent interpersonal skills and demonstrated ability to drive participation and collaboration; motivates others by showing passion for making an impact.
  • Excellent organizational, verbal, and written communication skills with keen simplification and storytelling ability; Able to confidently present to all levels of the organization
  • : Strong analytical and quantitative skills; comfortable with business statistics and financial metrics
  • - Demonstrated project management skills in organizing, planning and executing plans across the business.
  • - Experience leading people to reach their full potential and building high-performing teams; consistently models growth behaviors and shows dedication to the professional development of self and others.
  • - Ability to interpret business drivers, program performance, and market conditions to monitor short-term and long-term program development.
  • - Experience with Microsoft PowerPoint, Excel and Word; flexible to occasionally work outside of business hours to accommodate multiple time zones.

  • Regional loyalty performance
  • Regional new member acquisition
  • Select projects and initiatives identified on Loyalty & Partnerships roadmap
  • Socialization of loyalty performance and priorities in region

  • Loyalty contribution
  • New member acquisition
  • Hotel enrollment efficiency
  • Member retention and share of wallet
  • Member guest love
  • Hotel loyalty delivery

  • Insights and analytics
  • Marketing delivery
  • Training and comms
  • Hotel delivery

  • Finance
  • GIAD
  • Marketing Shared Services
  • Commercial and operational leadership
  • Owners and hotels
  • Cobrand and Partnerships
  • Strong interpersonal and communication skills

  • Marketing communication programs and budgets
  • Customer contact strategy
  • Loyalty program structure
  • Hotel loyalty delivery

Join us, and you'll become part of the global IHG family. Like all families, all our individual team members share some winning characteristics. As a team, we work better together - we trust and support each other, we do the right thing and we welcome different perspectives. It would be best if you showed us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.

At IHG Hotels & Resorts, we are proud to be an equal-opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.

The salary range for this role is $100,000 to $180,000. This is the lowest to highest pay scalewe, in good faith, believe we would pay for this role at the time of this posting.We may ultimately pay more or less than theposted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

**This job is also eligible for bonus pay.

At IHG, we believe in taking care of our employees. That's why we offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.

You can apply for this role through the link below (or through an internal career site if you are a current employee).

Note: No pay amount is considered wages or compensation until earned, vested, and determinable. The amount and availability of any bonus, commission, or other forms of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

SRDLI

At IHG, we've made a promise. As one of the world's leading hotel groups, we're here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected - wherever they are in the world. Want to be part of the journey?

We need people like you to make a difference and create exceptional experiences every single day. Don't just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

The Company
HQ: Atlanta, GA
18,101 Employees
Hybrid Workplace
Year Founded: 2003

What We Do

WE JOIN GUESTS WITH UNFORGETTABLE TIMES

IHG Hotels & Resorts has more than 6,200 leased, managed, or owned hotels and over 1,900 more in development. You'll find us in more than 100 countries. Our 19 brands help guests create amazing memories with the help of an incredible team. Approximately 345,000 people work across IHG's hotels and corporate offices globally. Opportunities of all kinds are born at IHG.

Why Work With Us

We offer great rewards and every chance to learn and broaden your experience. We believe in doing good and welcoming all to our business, fueling a diverse and inclusive culture. With our Learning & Development programs, you get a full induction, access to hundreds of online courses and the chance to learn from the best.

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