The Role
The Director of Lifecycle Marketing will lead strategies to engage and retain clients through personalized marketing efforts, utilizing data insights and overseeing campaigns across various platforms.
Summary Generated by Built In
We’re looking for a strategic and data-driven Director of Lifecycle Marketing to architect how we engage, retain, and reactivate clients across their journey with [solidcore]. This role sits at the intersection of marketing, data, and operations - owning all onboarding, CRM, retention, upsell, push, SMS, and loyalty programs.
You’ll lead a team that brings personalization to scale, using data and behavioral insights to drive long-term loyalty and lifetime value.
Responsibilities:
- Build and own the full client lifecycle from pre-first class to loyal member: onboarding, engagement, upsell, churn prevention, and win-back.
- Partner with studio and sales teams to ensure communications and offers are aligned with in-studio experience and revenue goals.
- Map journeys by persona and behavioral trigger, using real-time data to personalize outreach and timing.
- Lead strategy and execution across email, SMS, and push channels using tools like Klaviyo and CDPs.
- Build audience segments, automations, and campaign frameworks that drive measurable impact on LTV and retention.
- Implement advanced lifecycle tools (predictive churn, AI copy testing, NPS feedback loops) with analytics and engineering partners.
- Partner with Analytics and Data Science to identify drop-off points and opportunity gaps across the client journey.
- Develop a testing roadmap across channels (subject lines, cadence, incentives, creative) and measure against control groups.
- Translate insights into playbooks and repeatable frameworks for studio and marketing teams.
- Design retention and loyalty programs that recognize engagement, frequency, and spend.
- Build win-back strategies to re-engage dormant clients through tailored content and offers.
- Collaborate with Brand and Digital Product to deliver consistent storytelling and experience across every client touchpoint.
- Partner with Field Operations to ensure CRM campaigns support local priorities and business goals.
- Mentor team members and foster a test-and-learn, performance-driven culture.
Qualifications:
- 7+ years in lifecycle, retention, or CRM marketing (fitness, subscription, or multi-location retail experience preferred).
- Expertise in CRM/CDP platforms (Klaviyo, Iterable, Braze, Segment, or similar).
- Expertise in building custom-built journeys and dynamic content that adapt to client behavior and lifecycle stage is a strong plus.
- Proven ability to design journeys that improve LTV, reduce churn, and enhance client experience.
- Analytical fluency - you can translate complex data into actionable storytelling.
- Experience collaborating with analytics, product, and creative teams to drive outcomes.
- A bias for iteration and improvement - you test, measure, learn, and scale what works.
Compensation and Benefits:
- Competitive starting salary, based on skills and experience
- Bonus eligibility based on performance
- Monthly cell phone stipend
- 401k with employer match
- Health, dental, & vision insurance
- Flexible PTO
- Free drop in classes at [solidcore]
- And MORE
[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.
[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.
[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Top Skills
Braze
Iterable
Klaviyo
Segment
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The Company
What We Do
[solidcore] is unlike any other workout out there. Our 50-minute, full-body, high energy, low-impact classes use slow, controlled movements on our resistance-based machine to work your muscles to [failure]. With hundreds of moves stemming from planks, lunges, and squats – as well as many different resistance options – every class is different, leaving your body and mind always challenged. Classes are intense but small, designed to allow our [solidcore]-certified coaches to deliver each client with personalized attention and accountability in a team-environment. The lights are low, the music is on point, and the community is [inspiring].
