If you can send your friends money in seconds, why does it still take your employer two weeks to send your paycheck?
At Clair, we are on a mission to create financial freedom for America's workers by giving them a digital banking platform that allows them to get paid as soon as they clock out of work. But we're not just another digital bank or on-demand pay provider. We meet Americans at their place of work by embedding our products within the scheduling, workforce management, and payroll apps they already use every day.
Learn more about us at getclair.com/about
Are you who we're looking for?
We are looking for a Director, Lifecycle Marketing who is ready to take the lead on building, executing, and optimizing lifecycle marketing strategies for all of Clair’s products. In this role, you will drive end-to-end customer growth, engagement, and retention initiatives across multiple channels, using our customer marketing automation platform, Braze. You’ll have the autonomy to own two products within Clair’s suite and will work cross-functionally with Product, Design, Data, and Customer Support to design journeys that foster loyalty, increase engagement, and support product growth. Lifecycle Marketing has a unique impact on Clair given the fact that it is one of our only means of communication with our users, because we are an embedded product. Note, this is an autonomous director-level role as an individual contributor. While there will be opportunity to hire a team at some point in the future, we are expecting this individual to take on strategy and campaign creation in Braze, with some support from copywriters and design.
What will you do at Clair?
- Own the Strategy: Develop and lead lifecycle marketing strategies for two core products, focusing on customer growth and onboarding, engagement, retention, and reactivation.
- Campaign Development & Execution: Design, implement, and analyze automated multi-channel campaigns (email, SMS, in-app messages, push notifications) to drive product engagement and meet business goals.
- Braze Expertise: Utilize Braze to independently manage and optimize customer journeys, segmentation, and personalized messaging. Ensure best practices for lifecycle marketing within Braze are followed and continually optimized.
- Data-Driven Insights: Analyze customer behavior and campaign data hand in hand with our data analytics team, to understand key drivers of engagement and retention. Use insights to optimize and iterate on lifecycle strategies, reporting on key metrics to stakeholders.
- Segmentation & Personalization: Create and refine customer segments to deliver targeted, relevant, and personalized messaging throughout the customer journey.
- Cross-Functional Collaboration: Work closely with Product, Compliance, Design, Data, and Customer Support teams to align lifecycle marketing initiatives with broader business objectives and product launches.
- Experimentation: Lead A/B testing and multivariate experiments to continuously improve campaign performance, message relevance, and customer engagement.
- Customer Advocacy: Act as a champion for the customer, identifying and addressing pain points within the lifecycle to foster loyalty and advocacy.
Qualifications
- Experience: 5-7+ years of experience in lifecycle or retention marketing, preferably in a fintech, SaaS, or B2C company.
- Braze Proficiency: Demonstrated expertise with Braze, including email production and coding, campaign management, automation, segmentation, and reporting.
- HTML & CSS: Ability to read, adapt, and optimize HTML and CSS for email and in-app messaging templates.
- Autonomous Execution: Proven ability to independently manage multiple products, develop strategy, and execute campaigns with limited oversight.
- Analytical Skills: Strong proficiency in data analysis and experience with reporting tools. Able to interpret complex data to make informed marketing decisions.
- Customer-Centric Mindset: Deep understanding of customer journey mapping and experience developing customer-centric lifecycle strategies.
- Project Management: Strong project management skills, with the ability to manage timelines, prioritize tasks, and lead cross-functional projects.
- Testing & Optimization: Experience with A/B testing, multivariate testing, and familiarity with statistical methods for campaign optimization.
- Collaboration: Excellent interpersonal and communication skills, with a collaborative mindset and ability to work across multiple departments.
- Creative Problem Solving: Ability to think creatively and strategically to identify and resolve challenges and increase customer satisfaction with limited resources
Additional Details
Location: This is a hybrid position based out of New York City, you will be expected to come into the office three days a week.
Compensation: The annual base salary for this role is $162,400 - $172,400. The actual base pay within these ranges depends on many factors, such as education, skills and experience. Base pay is only one part of Clair’s competitive total compensation package which includes benefits, perks and equity. The base pay range is subject to change and may be modified in the future.
Apart from getting to work with our incredible team, here are some of the benefits you can expect when you join Clair:
- Medical, Dental, & Vision Coverage, with option to extend to your family
- Fully-paid parental leave
- Company-sponsored 401k, HSA, and FSA
- Unlimited vacation for salaried roles, generous PTO for hourly roles
- Work from home setup allowance
- Access to your earnings every day on Clair
- Company-sponsored short-term and long-term disability insurance
Equal Opportunity Employer Information
Clair is an equal opportunity employer and we value diversity at our company. We actively seek a diverse applicant pool and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
For questions, please email us at [email protected]
Top Skills
What We Do
Clair is a New York-based mission driven digital banking platform that provides American workers with fee-free access to their earnings anytime via our Clair Debit Mastercard and FDIC-insured Spending and Savings accounts. Clair’s On-Demand Pay product is embedded within the digital or physical punch clocks of our HR technology partners, where American workers clock in and out every day. By giving workers control and access to their earnings anytime, Clair is bringing financial confidence to America's workforce.
Clair is trusted by leading HR tech companies such as When I Work and 7Shifts and provides a valuable free employee benefit utilized by thousands of businesses across the United States.
Bank Services provided by MetaBank®, N.A., Member FDIC.
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