We are seeking a strategic, client-focused Director, Lifecycle Marketing to oversee a portfolio of enterprise and mid-market clients, lead high-performing team members, and drive innovative acquisition and retention strategies across email, SMS, push, loyalty, and other owned channels. This role reports to the Head of Lifecycle Marketing. The ideal candidate possesses deep expertise in lifecycle marketing strategy, first-party data, customer journey orchestration, and marketing automation, with a passion for balancing client leadership, people management, and strategic growth.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
You Will Be
Lead lifecycle strategies for enterprise/high-growth accounts, serving as a strategic advisor to senior stakeholders (1-4 clients).
Drive acquisition, retention, and lifetime value through strategic planning, roadmap development, and performance reviews.
Support new business efforts through audits, proposals, and sales presentations (5-10% of time).
Lead, mentor, and develop team members, fostering a culture of accountability and continuous learning (1-2 direct reports).
Establish scalable team processes, playbooks, and quality standards.
Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies - ensuring alignment with clients' business goals.
Provide strategic guidance across major CRM and automation platforms (e.g., Klaviyo, Attentive, Braze, SFMC, HubSpot, Iterable). Ability to be hands-on in platforms to build and support where needed.
Partner with cross-functional teams (Analytics, Engineering, Creative) to develop integrated customer experiences.
Establish measurement frameworks and KPIs aligned with business objectives.
Drive experimentation strategies (messaging, creative, channel mix) to optimize performance.
Use performance data and insights to identify strategic opportunities for revenue, retention, and lifetime value growth.
Champion AI-driven workflows and ensure compliance with deliverability, privacy, and data governance standards.
Lifecycle Marketing Strategy & Team Leadership
Testing, Optimization & Analytics
You Must Have
6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing
Experience leading and developing cross-functional team members or direct reports.
Proven success developing enterprise lifecycle marketing strategies that drive customer engagement, retention, loyalty, and revenue growth.
Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing.
Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders.
Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders.
Experience supporting business development efforts including audits, proposals, and strategic sales presentations.
Strong analytical skills with experience translating complex performance data into actionable business recommendations.
Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business outcomes.
Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems.
Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar.
Passion for innovation, AI, and continuously evolving lifecycle marketing best practices.
Skills Required
- 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing
- Experience leading and developing cross-functional team members or direct reports
- Proven success developing enterprise lifecycle marketing strategies that drive engagement, retention, loyalty, and revenue growth
- Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing
- Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders
- Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders
- Experience supporting business development efforts including audits, proposals, and strategic sales presentations
- Strong analytical skills with experience translating complex performance data into actionable business recommendations
- Experience with web analytics (GA4) and measurement frameworks that connect lifecycle performance to business outcomes
- Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems
- Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, or Marketo
- Passion for innovation, AI, and continuously evolving lifecycle marketing best practices
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
