Director, Leads Insights

Reposted 5 Days Ago
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2 Locations
In-Office or Remote
Senior level
Real Estate
Coldwell Banker The Real Estate Centre (CB-TREC) is an Ontario based real estate brokerage.
The Role
The Director of Leads Insights leads data-driven reporting and analytics, manages a team, oversees tools and documentation, and drives insights for strategic business decisions.
Summary Generated by Built In

About the Compass International Holdings (CIH) Leads Team

The CIH Leads Network comprises 500 brokers across Coldwell Banker, Century 21, ERA, Better Homes & Gardens Real Estate, Corcoran, and Sotheby’s International Realty with 8,000 certified agents. Our programs offer a cashback benefit to participating consumers in addition to the partnership of a certified real estate agent and support from our concierge team. This position will report into the VP, Operations & Customer Insights. The CIH Leads Network team is focused on managing and growing our existing enterprise partnerships that deliver a superb home buying and selling experiences to consumers. 

Within the CIH Leads Network, we recognize that data-driven insights are at the core of our revenue optimization strategy. As the Director of Leads Insights, you will be a vital member of our dynamic team, responsible for extracting data from complex data applications and delivering insights to internal & external stakeholders. This role offers a unique opportunity to directly impact the organization by providing the critical analysis and reporting necessary for informed decision-making. We are seeking a highly motivated and analytically minded professional with technical expertise who is passionate about leveraging data to drive the business.

Key Responsibilities:

  • Lead the design, development, and delivery of scalable, insight-driven reporting and analytics to support Compass International Holdings (CIH) Leads operations & customer insights.
  • Lead and develop a data & analytics team, fostering growth, collaboration, and a data-driven culture.
  • Oversee and manage the team’s GitLab repository, ensuring version control, workflow management, and structured documentation of code, pipelines, and automations.
  • Maintain and organize the team’s Confluence documentation, including process maps, data flow diagrams, technical specifications, and analytical methodologies.
  • Manage the Jira board to track and prioritize analytics initiatives, ensuring timely and transparent delivery across stakeholders.
  • Partner with internal stakeholders to transition reporting from legacy systems (e.g., MS Access, Cognos, etc.) to Snowflake / Databricks for automated and scalable reporting.
  • Leverage Python and SQL to build data models, automate workflows, and perform advanced data analysis supporting network operations, partner programs, and performance reporting.
  • Develop and maintain recurring reports, dashboards, and ad-hoc analyses that inform leadership decisions and support operational excellence.
  • Create and maintain clear data definitions, process documentation, and data lineage mapping to improve accuracy and transparency across reporting.
  • Provide program performance insights and recommendations that influence partner strategies, broker performance initiatives, and network growth.
  • Champion a data-drive culture by continuously optimizing tools, processes, and communication across technical and non-technical teams.

What You’ll Bring:

  • 8+ years of demonstrated performance in data modeling and analytics.
  • Ability to manipulate and drive insights from large, disparate, datasets.
  • Proven ability to extract insights and to tell a story with data.
  • Expertise in managing GitLab for collaborative analytics workflows.
  • Expert in data visualization (i.e PowerBI, Tableau, etc.) and its core concepts.
  • Technical development skills to include but not limited to MS Access, SQL, VBA, and Python.
About Us

Our Leads Group is a dedicated organization within Anywhere focused on delivering high-quality, high-converting leads to Anywhere affiliated brokers and agents across Anywhere’s six residential real estate brands. The Leads Group oversees numerous national real estate programs offering consumers a distinct value proposition when completing one of the largest financial transactions of their life by providing access to a top-tier affiliated agent from one of Anywhere’s owned and franchise brands as well as, in some cases, a cash back or equal benefit upon a closed transaction where permitted. The Leads Group is committed to optimizing lead generation marketing, technology, and outcomes across Anywhere.

Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures.  Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together.  Read more about our company culture and values in our annual Impact Report.  

We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

  • Great Place to Work
  • Forbes World's Best Employers
  • Newsweek World's Most Trustworthy Companies
  • Ethisphere World's Most Ethical Companies

Skills Required

  • 8+ years of experience in data modeling and analytics
  • Ability to manipulate and derive insights from large datasets
  • Proven ability to extract insights and tell a story with data
  • Expertise in managing GitLab for analytics workflows
  • Expert in data visualization (PowerBI, Tableau, etc.)
  • Technical skills in MS Access, SQL, VBA, and Python
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The Company
HQ: Vaughan, ON
200 Employees
Year Founded: 1906

What We Do

Coldwell Banker The Real Estate Centre (CB-TREC) is an Ontario based real estate brokerage with offices in Toronto, Vaughan, Newmarket, Barrie, Innisfil, and Orillia. Their experienced team of residential and commercial agents operate across southern Ontario, helping clients reach a wide range of real estate goals. Originally founded in 1906, the Coldwell Banker brand was built on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. Coldwell Banker is one of the oldest real estate companies in the country and this experience has helped us achieve the highest sales volume of any national real estate franchise* — double our nearest competitor. A Different Kind Of Brokerage At Coldwell Banker The Real Estate Centre, creating opportunities for our clients and our people is the foundation of our business. So whether you’re ready to buy a home, sell your existing one, or are looking for a rewarding new career, creating the right opportunity for you to achieve your dream is the core principle that’s helped us consistently grow our brokerage since 2000. Our Team Coldwell Banker TREC has Sales Representatives that cover both residential and commercial real estate. Their knowledge and experience can guide you through the real estate process and help you with all the details before, during and after the sale.

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