Director, Juice category - LA OU

Location(s):

Chile

City/Cities:

Santiago de Chile

Travel Required:

Relocation Provided:

No

Job Posting End Date:

April 11, 2025

Shift:

Job Description Summary:

Building a winning, focused, growth portfolio is a top priority for the company. This requires innovation, marketing efficiency and effectiveness. As a Category manager you’ll serve as a primary strategic advisor to deliver best in class insights. You’ll be able to actively influence system decision making with fact-based and category-centric thought leadership.  The candidate will have a passion for analyzing and developing relationships to build strategies and tactics designed for future category growth. 
This position supporting business growth through brand portfolio; identifying opportunities to grow market, managing relationships with bottlers and leading the stem in the execution of Brand strategy. Activities include developing and implementing marketing strategies; monitoring customer and competitor activity and industry trends; market research, and merchandising activities; business development activities; and developing and implementing marketing campaigns.
Position Overview:

• Lead Juices portfolio strategy across LATAM (focus on refreshment segment) and develop plan to reach category goals.
• Lead & develop Global projects and interact with other OUs (Operating Units).
• Influence positively the system to bring to live Juices strategy across LATAM OU.

Function Related Activities/Key Responsibilities:

• Effectively collaborates globally & LATAM OU level in order to create synergies, implement and share best practices. 
• Identify and articulate opportunities as part of the annual category situation assessment process, including recommending space opportunities and risks for the category. 
• Analyzes and understands market trends and social forces to bring insights to the category.
• Develops end-to-end solutions with a deep understanding of each step of the value chain 
• Secures correct and timely implementation of the portfolio approach, brand plans and programs in collaboration with other key functions. 
• Leads and influences teams to execute the Operating Unit plan at scale whilst also supporting with any locally led activity or amplification. 

Education Requirements:

• Bachelor’s degree in Marketing, Business, Finance or related field. 

Related Work Experience:
8+ years in consumer goods brand management roles or retail customer experience. 

English and Spanish are required;

Functional Skills:

• Experience in developing actionable results from category, space management and shopper insights. 
• Ability to demonstrate advanced analytical capability with customer level data. 
• Experience in strategic planning and portfolio management. 
• Proven oral and written communication, storytelling, and influencing skills. 
• Ability to manage and prioritize multiple projects and assignments. 

Skills:

Branding, Brand Management, Collaboration, Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Strategy Development, Teamwork

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.