Director, IT – Customer Digital Technologies

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29715, Fort Mill, SC, USA
In-Office
144K-198K Annually
Real Estate • Retail • Sales
The Role

Join Our Team!

Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.

We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.

As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!

Job Description Summary

This is an exciting time at Sunbelt Rentals. Our parent company, Ashtead Group plc—a $10bn revenue, UK FTSE 50 publicly listed company—has announced plans to relist on the NYSE and rebrand as Sunbelt Rentals. As the world’s second largest equipment rental group, Sunbelt Rentals operates over 1,500 stores across the US, Canada, and the UK, employing more than 25,000 people and serving a diverse customer base with a full range of construction and industrial equipment.

The Director, IT – Customer Digital Technologies will lead the end-to-end development and delivery of customer-facing technologies to maximize the user experience through data-driven analysis, CRM, A/B testing, CMS, and competitive intelligence tools. The role partners with cross-functional teams to align deliverables, drive sprint planning, and ensure seamless system integrations, supporting Sunbelt Rentals’ continued growth and digital transformation in a dynamic, global environment.

Position Responsibilities:

  • Oversee product roadmap delivery and cross-team planning to meet commitments

  • Manage resources, budgets, and timelines for initiatives

  • Ensure operational readiness (alerts, dashboards, reporting) and vendor performance

  • Partner with IT, security, and business units to create innovative solutions

  • Guide technical feasibility and feature prioritization with product and XD teams

  • Ensure solutions meet enterprise architecture standards

  • Lead internal and external teams to deliver advanced solutions

  • Monitor progress, mitigate risks, and adjust plans as needed

  • Oversee release planning, production defect resolution, and SOX/GITC audit controls

  • Responsible for customer platforms (CMS, commerce, search, PIM, CIAM, B2B integration, MarTech, LMS, messaging)

  • Responsible for portfolio budget management

Requirements:

Education & Experience:

  • Bachelor’s degree in information technology or equivalent plus 15 years of digital technology leadership experience in a global organization

  • Proven ability to set vision, build roadmaps, and deliver results

  • Deep knowledge of eCommerce, CMS, mobile, CRM, data infrastructure, and scalable systems

  • Expert-level understanding of systems integration, web services, micro services, cloud architecture/services (Azure)

  • Experience with omnichannel, negotiating with stakeholders, and managing large budgets

  • Mastery in .NET, React, CI/CD, microservices, REST, containers, APIs preferred

  • Database experience (SQL, Oracle, PostgreSQL, Graph, Mongo/Redis) preferred

  • Deep understanding of Adobe commerce stack (AEM, Commerce, Marketo, etc.) is required

Physical Demands:

Must be able to bend, squat, crouch and/or reach and lift up to 25 pounds or more, as required by the job.  Some Sunbelt jobs may require driving for long periods of time, loading and unloading heavy equipment, performing work in extreme weather conditions including rain, wind or excessive temperatures and/or night and weekend work.  All duties must be performed according to Sunbelt’s safety policies and guidelines.  Reasonable accommodations may be made to comply with ADA/ADAAA.

The above description covers the principal duties and responsibilities of the job.  The description shall not, however, be construed as a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day.

Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground

Base Pay Range: $144,000.00 - 198,000.00

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit https://www.sunbeltrentals.com/careers/ for more information on our benefits and to join our Talent Network.

Sunbelt also provides a comprehensive benefits package to its full-time employees. This package includes health, dental and vision plans, 401(k), volunteer time off, short-term and long-term disability, accident, life and travel insurance, as well as flexible spending, tuition reimbursement, college savings, EAP and length of service awards. You will become eligible for benefits on the first of the month following 30 days from your start date. Sunbelt offers team members the following time off from work, subject to Sunbelt’s policies: twelve to twenty-five vacation days depending on years of service; five sick days; six paid holidays, two paid half day holidays, two floating holidays, one inclusion day, and one volunteer day (unless specified in a collective bargaining agreement).

Gear up for an exciting career!

Sunbelt Rentals supports service members. Veterans encouraged to apply.

If a current Sunbelt Rentals employee has referred you for an employment opportunity please notify them that you are applying for this position. In order for the employee to get a referral bonus they need to contact their regional recruiter.

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The Company
Bristol
10,509 Employees
Year Founded: 1983

What We Do

Sunbelt Rentals provides the rental tools and equipment customers need to build and maintain the world around us. With an extensive network of 1,250+ locations, we provide exceptional customer experiences, powered by 20,000+ dedicated team members. With 14,000 types of equipment, we're here to help with any project

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