Director of International

Director of International

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To: CEO

Job Summary:

The Director of International owns the full international business and P&L. This is a general manager role responsible for scaling Gymreapers’ international presence across Amazon, DTC, and wholesale channels.

International revenue currently represents a low single-digit percentage of total company revenue. This role exists to scale international revenue to a turn Gymreapers into an international brand over time through disciplined execution, market expansion, and team leadership.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

• Own revenue, margin, advertising efficiency, and contribution margin across all international markets
• Set market-level growth targets and operating budgets
• Drive international revenue growth as a percentage of total company revenue
• Manage FX exposure, landed cost, and margin performance by region
• Report monthly on performance vs plan to executive leadership

• Define and execute international expansion strategy by market tier:
  • Tier 1: UK/EU, Canada, Germany
  • Tier 2: Mexico, Australia, Japan
  • Tier 3: Middle East, India
• Prioritize markets based on ROI, operational complexity, and growth potential
• Establish repeatable market entry playbooks with clear performance benchmarks

• Own all international Amazon marketplaces and performance
• Manage:
  • Listings, pricing, A+ content, and Brand Registry
  • Sponsored Ads strategy and execution
  • Inventory planning and FBA inbound
• Optimize blended and market-level TACOS
• Launch and scale Pan-EU FBA and cross-border programs
• Coordinate with US Amazon leadership to share best practices and ensure clean swim lanes

• Launch and scale international DTC storefronts via Shopify Markets
• Own localized checkout, shipping, and customer experience
• Drive international DTC revenue growth as a percentage of total company revenue
• Manage market-level paid media strategy and performance
• Evaluate, onboard, and manage international 3PL partners

• Identify, negotiate, and onboard international wholesale and retail partners
• Build long-term wholesale expansion roadmap by region
• Own distributor performance, forecasting, and sell-through
• Coordinate inventory allocation and replenishment planning

• Own international advertising budgets and performance
• Set and manage performance targets for:
  • TACOS
  • ROAS
  • CAC
  • Contribution margin
• Allocate spend dynamically based on market-level returns
• Maintain disciplined spend with clear ROI accountability

• Partner with Operations on international fulfillment strategy
• Optimize FBA inbound, 3PL utilization, and shipping efficiency
• Reduce landed cost and improve inventory turns
• Manage customs, duties, and international shipping requirements

• Partner with Product on international assortment strategy
• Ensure products meet regional regulatory, labeling, and safety requirements
• Coordinate packaging, sizing, and market-specific product needs

• Build and lead the international team
• Hire initial team members and scale headcount in line with growth
• Define clear roles, KPIs, and accountability structures
• Develop repeatable operating processes and reporting cadences
• Foster a high-performance, ownership-driven culture

• International revenue growth rate
• International revenue as a percentage of total company revenue
• Market-level contribution margin
• Blended and market-specific TACOS
• Number of active international markets
• International DTC growth rate
• Team performance and operating efficiency

• 7+ years in ecommerce, marketplaces, or international expansion
• Proven experience scaling international revenue through owned execution
• Deep expertise in international Amazon marketplaces
• Demonstrated P&L ownership and accountability
• Experience building and leading cross-functional teams
• Strong understanding of international logistics and fulfillment

Benefits/Perks:

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount 
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.