Principal Product Marketing Manager, APAC

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!

Pattern is the premier partner for global ecommerce acceleration and is headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 150 global brands like Nestle, Kong, Panasonic, Sorel, and Pandora rely on Pattern's global ecommerce acceleration platform to scale their business around the world. 

We are looking for a Principal Product Marketing Manager for APAC to revolutionize messaging, positioning, asset creation and enablement across Pattern’s multi-product business model that enables brands to accelerate their ecommerce growth across the globe. This role will work closely with APAC teams across GMs, Sales leadership, and cross-functional stakeholders. The ideal person thrives in navigating ambiguity, creating strategies from scratch and enjoys working with diverse partners to execute complex projects. This is a full-time role in the Corporate Marketing organization, reporting to the Head of Product Marketing in our Lehi, UT office.

This person will play a crucial role in translating customer and market insights to better understand our customer segments, resolve pain points, and identify market and product opportunities in our APAC Region. This person will work closely with Marketing, Product, Sales and Brand Management teams to bring products and features to market. The ideal person is a strategic customer advocate who values improving customer experiences and enjoys working with diverse partners to execute complex projects. This is a full-time role in the Corporate Marketing organization, reporting to the Head of Product Marketing in our Lehi, UT office.

Frequently Asked Questions

What is a day in the life of a Principal Product Marketing Manager, APAC? 

• Own and lead Pattern’s Product Marketing strategy across APAC.

• Drive the creation and execution of product GTM strategy and tactics in partnership with product management, sales leadership, demand generation and other marketing teams.

• Synthesizing market, competitive, analyst and customer insights to help guide product strategy and development, messaging and sales motion that show how Pattern’s people, tech and partners uniquely solve pain points across the ecommerce equation.

• Develop and refine differentiated product messaging and collaborate with the broader marketing team to implement across channels. Collaborate with Product and International teams to define capabilities and how our offerings drive benefits and results for our personas.

• Establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Sales, Customer Success, and Marketing to enable the team and drive a consistent customer experience.

• Create engaging and differentiated top of funnel, middle of funnel and bottom of funnel content, such as blog posts, eBooks, whitepapers, webinars, demo videos and more.

• Build enablement assets and deliver training to help sales, BDRs, and customer success understand buyer personas, pain points, key product capabilities and benefits.

What will I need to thrive in this role?

• Bachelor’s degree and 7+ years of directly-relevant work experience. 

• Strong written and verbal communication and story-telling skills utilized with both customers and internal stakeholders.

• A knack for navigating ambiguity and complex business models.

• You’re a builder and enjoy creating strategy, programs and processes from scratch. 

• You use data as much as possible to inform your decisions and when it’s not available you brainstorm how you can collect data in the future to support insight generation.

• You are a master at prioritization and know when to say yes to game changing ideas versus pushing back in a respectable manner.

• You roll up your sleeves to get the job done.

• Ecommerce experience is preferred, but not required

What does high performance look like?

• You are seen and trusted as a product marketing expert at Pattern, owning and executing your vision and strategy while soliciting feedback from your stakeholders to optimize your plans.

• You are crystal clear in communicating your vision and plans, everyone knows and agrees with your prioritization and are excited about your deliverables.

• You are a change agent and execute consistently in order to fuel growth across the business.

• You are an inherent collaborator and can develop relationships with cross-functional teams with ease and build trust quickly to foster teamwork.

• You are a master at balancing strategy creation while also delivering results. 

• You love getting into technical product details and can translate technical specifications into value propositions that resonate with customers.

What is my potential for career growth?

You will own the product marketing strategy for APAC. This includes strategy, process, and execution among all facets of product marketing. You will be building from the ground up and will need to determine what to prioritize and communicate your priorities across the organization. Success in this role can lead to expanded scoped projects, owning tier 1 product launches and/or rotations in other cross functional organizations including product, sales, marketing or customer success.

What is the team like?

Product Marketing sits within the Corporate Marketing organization and consists of seasoned marketers across all major marketing functions. You will sit on the Product Marketing team and interface with Sales, Enablement, Product, Marketing and Customer Success on a daily basis. In the office you will sit next to the Marketing organization which includes Growth Marketing, Communications, Content Marketing, and Events. The team follows a hybrid work schedule with Monday, Wednesday and Thursday in the office and Tuesday and Friday from home.

Sounds great! What’s the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• An initial phone interview with Pattern’s talent acquisition team

• A skills-focused video interview with the hiring manager

• A performance and culture-focused video interview with the hiring manager

• An onsite interview and presentation with a panel of department leaders and the CMO

• Reference checks 

• Executive review

How can I stand out as an applicant?

• Showcase a proven track record in building product marketing strategies from the ground up in complex B2B2C business models in APAC regions.

• Highlight experience in story-telling, influencing and developing strong working relationships with cross functional partners. 

• You have launched multiple products and created launch plans when none existed in the past.

• Demonstrate communication and collaboration skills and adaptability in dynamic environments.

• Emphasize contributions to driving pipeline acceleration and closed-won rates.

• Illustrate your expertise in translating technical details into value propositions and messaging.

• Understand Patterns mission, values, and culture and demonstrate how you embody these into your work.

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

• Unlimited PTO

• Paid Holidays

• Onsite Fitness Center

• Company Paid Life Insurance

• Casual Dress Code

• Competitive Pay

• Health, Vision, and Dental Insurance

• 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.