Director of Internal Communications & Media

Reposted 10 Hours Ago
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Memphis, TN, USA
In-Office
Senior level
Logistics • Professional Services
Innovative solutions to complex lifting and transportation challenges faced by heavy industry.
The Role
The Director of Internal Communications & Media will develop and execute internal communication strategies, oversee content management, support leadership communications, and promote employee engagement to strengthen company culture.
Summary Generated by Built In

Position Overview – Barnhart is establishing a dedicated internal communications function to strengthen culture, improve employee engagement, and drive clarity and alignment across a growing, distributed workforce. The Director of Internal Communications & Media will design and lead enterprise-wide internal communications strategies that connect employees to Barnhart’s mission, values, and operational priorities.

This role will serve as a trusted advisor to senior leadership, overseeing internal communication channels and guiding the development of written and multimedia content that supports communications, training, and knowledge-sharing initiatives across the organization.

Location – This role is based at our Service Center in Memphis, TN. Candidates must reside in the Memphis area or be willing to relocate prior to employment. Limited travel to branch locations may be required.

Key Responsibilities –

Strategic Leadership

  • Develop and execute a comprehensive internal communications strategy aligned with business objectives, company culture, and operational priorities.
  • Establish communication standards, governance, and approval processes to ensure consistency, clarity, and effectiveness.
  • Serve as a primary advisor to senior leadership on messaging, change management, and enterprise communications strategy.
  • Provide strategic direction for the development and use of multimedia content in support of internal communications and training needs.

Content & Channel Management

  • Oversee all internal communication platforms, including intranet, email, video, digital signage, and emerging collaboration tools.
  • Guide the creation of compelling content—both written and multimedia—that informs, engages, and reinforces Barnhart’s values, priorities, and safety-first culture.
  • Own the enterprise communications calendar and editorial planning process, ensuring alignment across functions and locations.
  • Partner with internal media resources to support video content, visual storytelling, and graphic assets used for communications, leadership messaging, and training support.

Executive & Leadership Support

  • Draft and edit CEO and executive communications, including speeches, scripts, and message briefs.
  • Develop communication toolkits (FAQs, talking points, key messages) to enable leaders to cascade information effectively.
  • Coach executives on tone, timing, and delivery for sensitive, high-impact, or change-related communications.

Employee Engagement

  • Design initiatives that promote cultural cohesion and engagement across branches and job sites.
  • Leverage storytelling, visuals, and multimedia content to strengthen connection and understanding across a distributed workforce.
  • Partner with HR, Training, and Operations to support onboarding, safety communications, and enterprise change initiatives.

Measurement & Continuous Improvement

  • Define and track KPIs for communication effectiveness, including channel adoption, engagement metrics, and content performance.
  • Analyze data and feedback to continuously refine communication strategies and content impact.
  • Conduct regular reviews and present insights and recommendations to senior leadership.

Qualifications –

Education

  • Bachelor’s degree in Communications, Journalism, Public Relations, Media, or a related field (Master’s degree preferred)

Experience

  • 8+ years of experience in internal communications or related disciplines.
  • Proven success supporting multi-location or distributed workforce environments.
  • Experience guiding or overseeing creative and multimedia efforts (e.g., video, visual content, digital storytelling) in a strategic leadership capacity; hands-on production experience not required.

Skills

  • Exceptional writing, editing, and storytelling abilities.
  • Strong strategic and project management skills.
  • Comfort partnering with media, creative, or production resources to deliver effective communication assets.
  • Data-driven approach to communication planning and performance evaluation.
  • Strong cross-functional collaboration skills, including partnership with training and operational teams.

Personal Attributes

  • Strategic thinker with a passion for employee engagement and cultural alignment.
  • Collaborative, adaptable leader who thrives in fast-paced environments.
  • Strong judgment, discretion, and executive presence.

Barnhart Offers –

  • Competitive salary and performance bonus
  • $1 for $1 match on 401(k), capped at 10% of pay
  • Health insurance, paid time off, holidays, short- and long-term disability, life insurance, and additional benefits discussed during the interview process
  • Barnhart CARES family care and community service opportunities

PURPOSE – Barnhart is built on a strong foundation of serving others. The fruit of our labor is used to grow the company, care for our employees, and serve those in our communities and around the world.

MINDS OVER MATTER – Barnhart has built a nationwide reputation for solving problems. We specialize in the lifting, heavy-rigging, and heavy transport of major components used in American industry.

NETWORK – Barnhart has built teams that form one of our industry’s strongest networks of talent and resources with over 60 branch locations across the U.S. working together to serve our customers. This growing network offers our team members constant opportunity for career growth and professional development.

CULTURE – Barnhart has a strong team culture -- the “One TEAM.” We are looking for smart, hard-working people who strive for excellence in their work and appreciate collaboration. Join a team that values Safety, Servant Leadership, Quality Service, Innovation, Continuous Improvement, Fairness, and Profit with a Purpose.

EOE/AA Minority/Female/Disability/Veteran

Top Skills

Digital Storytelling
Internal Communication Platforms
Multimedia Content
Video Production
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The Company
HQ: Memphis, Tennessee
1,041 Employees
Year Founded: 1969

What We Do

Since 1969, Barnhart Crane & Rigging has been providing innovative solutions to complex lifting and transportation challenges faced by heavy industry – from power generation to petrochemical to renewable energy, and beyond. Today with 56 branches across the U.S., Barnhart has one of the strongest equipment networks in the nation. Barnhart's network gives customers the flexibility of accessing a nationwide equipment inventory. Because all of the branches are part of the same system, customers are never limited to the equipment at a single location. Each of Barnhart's branches has access to a long list of "cool tools"​ including PSTe Goldhofer trailers, cranes 15 to 1,760 tons, slide systems, strand-jacks, and the Modular Lift Tower. Contact us today and let us find the right tool for you.

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