RVO Health is dedicated to giving people a better path to health and wellbeing. We own and operate the largest health and wellbeing platform in the U.S., reaching more than 70 million people each month as they seek trusted health information, find care, compare prices, discover product discounts, save money, and take meaningful action in their health journeys.
Fullspan Health, an offering from RVO Health, is helping life sciences companies engage patients across the entire healthcare journey. Offering end-to-end capabilities, from patient finding and engagement to pharmacy and care services and medication adherence, Fullspan Health combines trusted content, innovative digital tools, and data-driven insights to deliver a seamless, patient-centric experience.
We are seeking a strategic and results-driven Director, Integrated Marketing to lead the development and execution of cross-channel marketing strategies that drive revenue, strengthen brand positioning, and unlock scalable growth.
This leader will sit at the center of Sales, Product, Creative, Performance, and Brand Marketing to ensure we show up in-market with clarity, differentiation, and measurable impact. The Director will translate enterprise strategy into integrated programs that drive demand, deepen client relationships, and accelerate commercial outcomes.
This role requires equal parts strategic vision, operational rigor, and creative problem solving.
Where You'll BeTo prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our New York City office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
250 Park Ave South Floor 6 New York, NY 10003
1. Integrated Marketing Pre-Sale Strategy
- Develop cohesive, cross-channel marketing strategies across digital, social, content, experiential, and performance channels
- Align enterprise value proposition with market-facing messaging and solution packaging
- Partner with Sales leadership to support revenue goals, new product launches, and priority verticals
- Build scalable frameworks for campaign orchestration across brands and portfolios
2. Commercial Enablement & Revenue Acceleration
- Create integrated narratives and marketing materials that support enterprise selling
- Partner with RevOps and Performance teams to measure marketing impact on pipeline, conversion, and retention
- Identify incremental growth opportunities and new market whitespace
3. Market Positioning
- Ensure consistent and differentiated messaging across all touchpoints
- Elevate brand perception among key buyers and decision-makers
4. Cross-Functional Leadership
- Lead collaboration across Sales, Creative, Product, Data, and Marketing teams
- Drive alignment on priorities, timelines, and accountability
- Build processes that improve clarity, velocity, and execution
- Manage and mentor a high-performing team
- 8 to 12+ years of experience in integrated marketing, brand strategy, or commercial marketing leadership
- Experience in media, health, consumer, technology, or performance-driven environments
- Proven ability to translate strategy into executable, measurable marketing programs
- Strong commercial acumen and comfort working directly with revenue teams
- Exceptional storytelling skills across executive, client, and internal audiences
- Experience leading cross-functional teams in matrixed organizations
- Data-driven mindset with fluency in performance metrics and ROI analysis
- Ability to operate with urgency, clarity, and adaptability in a fast-moving environment
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $150,000-170,000 (plus bonus potential )
*Note actual salary is based on geographic location, qualifications and experience - Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Skills Required
- 8 to 12+ years of experience in integrated marketing, brand strategy, or commercial marketing leadership
- Experience in media, health, consumer, technology, or performance-driven environments
- Proven ability to translate strategy into executable, measurable marketing programs
- Strong commercial acumen and comfort working directly with revenue teams
- Exceptional storytelling skills across executive, client, and internal audiences
- Experience leading cross-functional teams in matrixed organizations
- Data-driven mindset with fluency in performance metrics and ROI analysis
RVO Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RVO Health and has not been reviewed or approved by RVO Health.
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Parental & Family Support — Parental leave is described as generous and well supported, with a dedicated bonding program standing out. This area consistently emerges as a strength within the total rewards package.
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Leave & Time Off Breadth — Time off includes solid PTO alongside an additional 'winter week' office closure that is treated as a notable perk. These elements enhance overall value even when base pay is considered standard.
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Retirement Support — A 401(k) with company match is a consistent offering and is regarded as one of the stronger components of the package. This supports longer‑term financial security in addition to salary.
RVO Health Insights
What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey. The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year. Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing. Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health. RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
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