The Director of Integrated Marketing leads 360° campaign strategy and execution across Caruso’s portfolio, driving coordinated marketing initiatives that increase visitation, engagement, and revenue. This role oversees paid digital media, social strategy and community management, influencer partnerships, and website content updates, ensuring campaigns are cohesive, performance-driven, and aligned to business objectives.
Serving as the strategic integrator across creative, media, property marketing, and brand partnership marketing, the Director translates campaign objectives into cross-channel plans with clear KPIs and measurable results. The role partners closely with Corporate Communications to align marketing initiatives with earned media efforts and broader brand objectives.
ESSENTIAL FUNCTIONS
- Own integrated marketing strategy
- Develop campaign frameworks rooted in clear objectives, target audiences, KPIs, and measurable outcomes.
- Ensure alignment between creative, corporate comms, loyalty, property marketing, and brand partnership teams for seamless execution.
- Lead digital paid media strategy including paid social, search, and campaign boosting, as well as test and learn channel strategies (e.g., CTV, programmatic, etc.)
- Partner with agency and internal teams to optimize performance against visitation, engagement, and revenue goals.
- Monitor performance data and provide actionable recommendations for budget allocation and optimization.
- Lead portfolio-wide social and influencer strategy, including editorial planning, content direction, and campaign integration.
- Oversee community management to foster engagement, monitor consumer sentiment, and strengthen brand affinity across platforms.
- Identify, negotiate, and manage influencer partnerships aligned to campaign objectives and priority audiences.
- Track platform trends, audience behavior, and influencer performance to optimize engagement and ROI.
- Provide strategic leadership to Social and Influencer teams operating within a dual-reporting structure with Corporate Communications, ensuring integrated planning and aligned execution across marketing and earned efforts.
- Oversee website content updates and campaign landing pages, ensuring alignment with campaign messaging, tenant highlights, and key seasonal initiatives.
- Understanding of SEO, and ensuring all pages are properly optimized to ADA and privacy guidelines will be critical
- Partner with Corporate Communications to optimize enterprise narrative
- Collaborate with Loyalty, Property Marketing, Brand Partnerships, and Operations teams to align marketing with on-property and partnership execution.
- Support tenant openings and key launches with integrated marketing amplification.
360 Strategy & Campaign Leadership
Paid Media & Performance Marketing
Social & Influencer Strategy
Digital & Website Oversight
Cross-Functional Collaboration
MINIMUM REQUIRED QUALIFICATIONS
- Proven experience leading 360° integrated marketing campaigns across paid, owned, and social channels.
- Deep understanding of paid digital media strategy, budget allocation, and performance optimization.
- Experience managing social strategy and community engagement at scale.
- Strong analytical skills with ability to translate performance data into strategic decisions.
- Experience overseeing influencer partnerships and measuring ROI.
- Experience managing website content updates and digital campaign launches.
- Demonstrated ability to lead cross-functional teams and drive alignment.
- Minimum of 10+ years of progressive marketing experience, including 5+ years in leadership roles managing teams and budgets.
Skills Required
- Proven experience leading 360° integrated marketing campaigns across paid, owned, and social channels.
- Deep understanding of paid digital media strategy, budget allocation, and performance optimization.
- Experience managing social strategy and community engagement at scale.
- Strong analytical skills with ability to translate performance data into strategic decisions.
- Experience overseeing influencer partnerships and measuring ROI.
- Experience managing website content updates and digital campaign launches.
- Demonstrated ability to lead cross-functional teams and drive alignment.
- Minimum of 10+ years of progressive marketing experience, including 5+ years in leadership roles managing teams and budgets.
What We Do
Recognized around the world as the most innovative and successful developer of retail complexes, Caruso continues to be the leader in the industry for sales, popularity, growth and the highest quality portfolio. By combining a focus on driving sales, a passion for architectural and design excellence, a commitment to serving the needs of the local community, and close attention to offering a one-of-a-kind guest experience, Caruso has become the most admired real estate development firm in the industry
