Director, Integrated Marketing

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

JOB DESCRIPTION:

The Director of Integrated Marketing is a hands-on driver of the Take 5 brand, connecting insight to execution and ensuring every message, channel, and moment ladders back to what matters most: Cars Per Day (CPD), retention, and trust.

This is not a strategy-only role. It’s a doer–leader role. Someone who thrives in the details, understands process as a performance enabler, and brings discipline, energy, and humanity to the work.

Reporting to the VP of Integrated Marketing, the Director acts as a player-coach, running point on day-to-day brand execution across CRM, owned channels, PR, partnerships, and Ad Fund support — while helping translate strategy into action across teams and agencies.

This role represents a true 360° view of how the brand shows up — and how we keep customers coming back.

• Operationalize the brand vision, annual strategy and creative framework, translating them into executable plans, briefs and workflows that drive consistent, high-quality output

• Develop processes to ensure work is delivered on time, on strategy and within systems and guardrails put in place

• Lead the creative development process from briefing through launch, managing timelines, inputs, feedback, and approvals to keep work moving forward

• Serve as the primary owner of “how it shows up”, bringing strategy to life through disciplined execution, operational excellence and consistent delivery

• Support CRM strategy and execution in partnership with shared services, ensuring consistency across lifecycle touchpoints.

• Translate insights and performance data into executional improvements that drive repeat visits and customer lifetime value.

• Partner with shared services and agencies to support the Take 5 website as both a brand and performance engine.

• Assist in SEO optimization, content updates, and UX enhancements with a mobile-first mindset.

• Oversee organic social and LinkedIn execution – from content coordination to posting cadence.

• Support external PR efforts tied to Grand Openings, brand moments, and local storytelling.

• Assist with proactive and reactive communications to ensure clarity, consistency, and humanity.

• Support the execution and activation of endemic and sports partnerships across digital, in-bay, and community channels.

• Oversee asset development, timelines, and deliverables with partners and internal teams.

• Support tracking and reporting on partnership performance and storytelling outcomes.

• Identify executional opportunities to bring partnerships to life in ways that feel authentic and additive to the brand.

• Support the VP of Integrated Marketing and Finance in managing Ad Fund workflows and documentation.

• Oversee day-to-day processing of approvals, vendor coordination, and cost tracking within established governance.

• Maintain organized records to support transparency, audits, and leadership reporting.

• Contribute to quarterly and ad hoc reporting to demonstrate impact and stewardship of funds.

• 10-14 years of experience in brand or integrated marketing, ideally in multi-unit retail, franchise, or service environments.

• Working knowledge of CRM, lifecycle marketing, and retention mechanics.

• Experience supporting website content, SEO, and owned channel execution.

• Familiarity with PR, social storytelling, and partnership marketing.

• Experience working with creative and strategy agencies.

• Strong organizational and process orientation with comfort managing approvals and documentation.

• Collaborative, accountable, and energized by execution.

• Natural player-coach with a bias toward action.

• Bachelor’s degree required; MBA a plus.

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