Director - Integrated Marketing

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. 

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. 

Fresh vision. Real impact. Come build it with us.

We are looking for a strategic and results-driven Director of Digital & Virtual Experiences to join the Demand Generation (DG) Team and lead our virtual events, webinars, paid channels, and email growth marketing efforts. This role will own the strategy, execution and governance for key digital demand generation channels globally, and lead a high-impact team responsible for leading database expansion and enhancement, and virtual experiences at scale to attract, nurture, and convert leads.
 

The ideal candidate is an expert in growth & digital marketing, email marketing, content strategy, and demand generation who thrives in a cross-functional environment, partnering with teams across product marketing, brand, growth, Sales, and campaigns.

Please note: This is a hybrid role that will be based Bengaluru (India) and requires an in-office presence three days per week (Tuesday-Thursday).
 

Key Responsibilities

• Lead the Marketing database expansion & enrichment strategy and execution, driving top of the funnel and expanding Freshworks’ digital presence

• Lead the virtual experiences function, focused on webinars, on-demand events, from strategy, execution to governance.

• Oversee the email marketing function including strategic planning, execution, and optimization of global email campaigns to drive user acquisition, engagement, and revenue growth.

• Optimize and expand the digital channel mix to improve marketing effectiveness across all product lines. 

• Manage agencies and external partners, ensuring best-in-class strategies and execution

• Oversee a team of Marketing Managers and SMEs, driving demand globally for top, middle, and bottom-funnel leads

• Partner with campaign managers, brand, product marketing, and cross-functional teams to align the strategy and governance of digital outbound channels across the world.

• Own performance tracking and reporting, using data-driven insights to improve channel conversions

• Innovate with AI, personalization, and marketing automation to scale content and enhance engagement
  
   

• 12-14 years of relevant experience in growth marketing focused on digital channels,, preferably in B2B SaaS

• Proven experience leading email and database expansion strategies, virtual events, and demand gen efforts at scale across the top, mid and bottom of funnel

• Experience with bringing governance and instituting mechanisms to ensure high quality prospect experience, acting as the center of excellence for digital channels.

• Deep understanding of demand gen funnels and B2B buyer journeys

• Experience with marketing automation tools, A/B testing, and conversion rate optimization

• Ability to influence and collaborate across cross-functional teams

• Experience using AI and automation to scale content creation and optimization

Strong written and verbal communication skills, with a thought leadership mindset

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.