Precision AQ is seeking a strategic marketer to drive the integrated marketing strategy, connecting thought leadership, digital activation, demand generation, campaigns, events, account priorities, and sales enablement into a cohesive approach that supports measurable business impact.
The ideal candidate is a builder, modernizer, and team player who brings a strong commercial mindset, leveraging data, emerging technologies, and AI to enhance marketing effectiveness, improve operational efficiency, and create scalable processes that position Marketing as a strategic growth driver across the organization.
Main Duties & Responsibilities
- Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts; develop briefs, messaging, journeys, channel plans, and activation calendars
- Work with the marketing and practice teams to align the thought leadership strategy and editorial plan. Partner with subject matter experts to develop differentiated perspectives in the span the customer segments and solutions we bring to our customer segments
- Turn expert insight into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets
- Direct digital strategies across the website, email, social media, search, paid media, and marketing automation to increase reach, engagement, and qualified demand
- Connect conference and event marketing to campaigns before, during, and after key industry moments.
- Partner with commercial leaders and the sales team on account-based programs, targeting and segmentation of ICPs, and client engagement strategies.
- Maintain clear, consistent brand storytelling and editorial quality across channels.
- Partner with practice area leaders and subject matter experts to identify, prioritize, and execute paid and earned media strategies that increase brand visibility, promote thought leadership, and drive audience engagement.
- Design and lead segmentation and targeting of priority clients and buying centers, partnering with commercial teams to deliver personalized campaigns and account-specific content that increase penetration, opportunity creation, and client growth.
- Utilize AI tools to orchestrate new workflows in processes, data outputs and scheduling
- Track and manage KPIs and use HubSpot, Salesforce, and campaign data to report engagement, MQLs, opportunity influence, and funnel progression; optimize based on results.
- Travel Requirement: Up to 10%
Education and Experience
- 8 or more years in integrated marketing, digital marketing, content strategy, or related roles, ideally in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B markets.
- Bachelor's degree or equivalent combination of education and relevant professional experience.
- Proven ability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and measurement.
- Strong marketing, communications, and ability to translate complex subject matter into compelling client-facing narratives.
- Hands-on understanding of email, social, SEO, paid media, websites, marketing automation, and audience journeys.
- Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams.
- Comfort with campaign analytics, lead generation, and commercial funnel reporting; HubSpot and Salesforce experience preferred.
Knowledge, Skills, and Competencies
- Hubspot
- Salesforce
- Digital marketing tools such as Demand Base
- Account Based Marketing Program Experience
- AI Marketing Tools
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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at [email protected].
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Candidates must be legally authorized to work in the country of employment without employer sponsorship.
Skills Required
- 8 or more years of experience in integrated marketing, digital marketing, content strategy, or related roles
- Bachelor's degree or equivalent combination of education and relevant professional experience
- Experience designing and leading multichannel campaigns and thought leadership programs from strategy through execution and measurement
- Strong marketing and communications skills, including translating complex subject matter into client-facing narratives
- Hands-on understanding of email, social media, SEO, paid media, websites, marketing automation, and audience journeys
- Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams
- Experience with campaign analytics, lead generation, and commercial funnel reporting
- HubSpot and Salesforce experience
- Account-based marketing program experience
- Experience with digital marketing tools such as Demandbase
- Experience using AI marketing tools
- Legally authorized to work in the country of employment without employer sponsorship
Precision Medicine Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Precision Medicine Group and has not been reviewed or approved by Precision Medicine Group.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA/FSA options, plus disability and life insurance, forming a comprehensive core package. The lineup is presented as robust across wellbeing, time off, and financial security categories.
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Leave & Time Off Breadth — Time off includes generous PTO and paid holidays, along with paid parental leave and adoption assistance. These offerings are positioned as part of a well-rounded benefits suite in the U.S. with similar cores noted in Canada.
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Retirement Support — Retirement programs include a 401(k) with employer match in the U.S. and a group retirement plan in Canada. These elements help establish a competitive total rewards foundation.
Precision Medicine Group Insights
What We Do
We founded Precision Medicine Group in 2012 because we believed there was a transformational opportunity to improve the process of bringing new drugs to market. It involves utilizing technology, data, and human expertise. It is a big challenge that requires diverse talents. Our model involves both nurturing and investing organically and acquiring capabilities that we do not have but critically need. Our core executive team is anchored to this model, building life science services that address fundamental changes in healthcare that are necessary for health and outcomes improvement.
