The Role
Lead end-to-end go-to-market strategy and execution for product and feature launches. Partner cross-functionally with paid, lifecycle, retail, brand creative, product, and B2B teams to craft integrated campaigns, oversee organic social and community strategy, guide content and voice, run partner marketing, and optimize the rescue program to drive sales, engagement, and brand affinity.
Summary Generated by Built In
Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for a Director of Integrated Marketing!
Fi is looking for a Director of Integrated Marketing to help lead how we bring products and campaigns to market and connect our brand to our audience across every channel, globally. You'll sit at the intersection of product marketing, brand strategy, organic social, community, and partnerships. It's built for someone who thrives on turning strategy into flawless execution across a lot of moving parts at once.
Fi is looking for a Director of Integrated Marketing to help lead how we bring products and campaigns to market and connect our brand to our audience across every channel, globally. You'll sit at the intersection of product marketing, brand strategy, organic social, community, and partnerships. It's built for someone who thrives on turning strategy into flawless execution across a lot of moving parts at once.
What You'll Do:
- Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives
- Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals
- Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics
- Partner with Brand Creative to shape and evolve brand strategy and craft campaigns that connect strategy to communications
- Partner with Product to bring software feature announcements and hardware launches to life through integrated campaigns that drive sales, engagement, and brand love
- Oversee organic social and community, setting the strategy and standard for how Fi shows up across these owned, non-paid environments
- Guide content strategy, voice, and community engagement to build a loyal, vocal Fi audience
- Work closely with the B2B team to develop partnership concepts and go-to-market plans
- Execute partner marketing campaigns from concept through launch and measurement
- Help optimize the performance of Fi's rescue program, partnering cross-functionally to grow its reach and impact
What You'll Bring:
- 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role
- Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand
- Experience managing or closely partnering with organic social and community teams
- Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns
- Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy
- Excellent written and verbal communication skills
- Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Skills Required
- 8+ years of marketing experience, including product marketing and/or integrated campaign management
- 2-3+ years in a people-leadership role
- Proven track record owning a GTM process from brief through launch, ideally for consumer hardware, subscription, or DTC brands
- Experience managing or closely partnering with organic social and community teams
- Experience working with B2B or partnerships teams to build and execute co-marketing campaigns
- Strong cross-functional collaboration skills to align creative, brand, and channel teams
- Excellent written and verbal communication skills
- Data-informed decision-making: comfortable setting goals, tracking performance, and adjusting course
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The Company
What We Do
Fi is rethinking the relationship between dogs and humans. We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space. Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
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