Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue in Las Vegas opened in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at sphereentertainmentco.com.
Who are we hiring?
The Director Integrated Marketing Strategy – Advertising & Sponsorship will be responsible for enabling advertising and sponsorship revenue through developing innovative and scalable creative advertising solutions. The Director Integrated Marketing Strategy – Advertising and Sponsorship will be responsible for crafting strategies and products that meet the needs of our partners and customers, that utilize the unique attributes of Sphere, while engaging diverse audiences and delivering measurable impact for our clients. They will play an important role in bringing together Sphere’s cross-functional teams to design business narratives and creative solutions that unlock revenue through ideas. The Director Integrated Marketing Strategy – Advertising and Sponsorship will work with the Sales team to develop and implement campaign specific strategy against business objectives.
What will you do?
- Work with the Sales team to develop and implement campaign specific strategy against business objectives
- Create innovative, scalable advertising narratives and strategies tailored to the uniqueness of Sphere, with a focus on repeatable, high-impact solutions that drive sustained growth across multiple clients.
- Brainstorm and develop innovative ideas for customer and partner marketing campaigns, ensuring they tap into Sphere’s unique capabilities and align with brand goals and target audience needs.
- Partner with Sphere Creative Design Studio to design culturally relevant, scalable creative solutions for our advertising and sponsorship partners
- Leverage market data and insights to develop narratives and creative strategies that align with client objectives and capitalize on market opportunities.
- Lead creative driven, strategic conversations with advertising partners to uncover new business opportunities and objectives
- Establish frameworks and methodologies that enhance our creative output
- Stay ahead of industry trends and emerging technologies to inform innovative approaches
What do you need to succeed?
- 10+ years of experience in creative strategy role
- Proven track record of delivering creative advertising strategies and ideas that drive revenue and results
- Experience working on Media & Entertainment marketing campaigns
- Strong presentation design skills are required
- Ability to command a room and present thought-leading creative solutions
- Strong understanding of the RFP process
- Strong analytical skills
- Ability to delegate tasks effectively to maximize productivity
- Ability to work both independently to trouble shoot and problem solve
- Ability to adapt to shifting priorities and open to learning new ways of working
- Ability to be a reliable team member, capable of effective collaboration to achieve our shared goals across teams and departments
- Ability to communicate effectively at all levels of the organization, tailoring the message based on the purpose, audience, and channel
- Ability to embrace change with a flexible mindset, even if the way forward isn’t clear
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At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.
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