Director, Integrated Experience Planning – Enterprise Marketing Partnerships

Job Description Summary

#LI-Hybrid
The Director, Integrated Experience Planning – Enterprise Marketing Partnerships will report directly into the Executive Director, Customer Experience Planning & Optimization and will lead the strategic development, execution, and optimization of integrated brand experiences across Novartis Marketing Partnerships. The Director will ensure that these experiences are aligned with overall brand strategies, marketing objectives, and deliver exceptional engagement for target audiences, translating the overall communication strategy into actionable go-to-market activities that create a unified HCP & patient experience across their respective brands. This key role will collaborate with the Marketing Strategy Leads, Data, Insights, Analytics, the Content Lab, Product Management, Marketing operations, Comms, and Patient Advocacy as well as external partners, to architect an omnichannel customer experience that delivers against the defined product strategy and objectives and drive innovation in how the company leverages sports to enhance brand perception and drive business outcomes.
This position is based in East Hanover, NJ and will not have the ability to be located remotely. This role has the possible option of occasionally working in the NYC office, subject to approval by your manager. Please note that this role would not provide relocation and only local candidates will be considered. This position will require up to 15-20% travel as defined by the business (domestic and/or international).

 

Job Description

Key Responsibilities:

• Supporting Senior Integrated Customer Experience Planning and Marketing Strategists to translate Behavioral Strategies into integrated experience plans.
• Stay abreast of emerging trends and technologies in sports and entertainment marketing and identify & evaluate new opportunities for marketing partnerships that can effectively reach target audiences and support business goals.
• Lead the development of measurement frameworks tied to the experience that will optimize in-market activities.
• Working with IMO, Comms, Patient Advocacy and Medical cross functions, external agencies and research partners to identify barriers and drivers that are standing in the way of customers/patients/caregivers to achieve mutual goals
• Analyzing and understanding brand dynamics & synthesizing insights/ analytics to inform a cohesive and coordinated Experience Plan
• Driving and supporting collaboration across the cross-functional team to foster learning, hypothesis building, learning agenda creation and innovation 
• Collaborating across the IMO and other cross-functional areas to plan and enable a coordinated and cohesive experience across experience touch points 
• Finding knowledge gaps and commissioning research to address specific insight outages. Collaborating with business leads and subject matter experts to develop and implement new Novartis capabilities. Changing or refining the category's current assumptions about patient or HCP behavior by providing fresh perspectives and finding new opportunities.

Essential Requirements:

• Education: Bachelor's degree required
• 8 years of demonstrated experience finding opportunities and driving solutions in sports/entertainment marketing, experiential marketing, or a related field, with increasing levels of responsibility to build an orchestrated customer journey
• Experience in driving the planning and strategy for multiple brands and audiences in the sports/entertainment industry and fan engagement strategies.
• 5 years of demonstrated experience in applying data, insights, behaviors, and analytics to optimize customer experiences
• 5 years of experience in customer engagement, social media and CRM, to use journey mapping, personalization, and content to realize and improve customer value
• Accepts a collaborative approach and experience; thrives working closely with research, content, and data specialists to diagnose and solve client business challenges and audience difficulties or opportunities for marketing
• Experience with media and content testing to analyze efficiency of integrated communications in HCP or DTC category marketing
• Is comfortable with a high level of collaborative development with cross-functional team of marketers across the Novartis Product, Marketing, and agency teams, able to manage and develop relationships and help frame conversations and work on a collective goal of effective experiences
• Develop and operationalize digital engagement and integrate a marketing framework with CPI/KPIs
• Strong cross-functional leadership and ability to collaborate effectively with various partners and teams including Communications, Legal, Regulatory, Privacy, Compliance and IT

Desirable Requirements:

• Experience working with large brands in regulated industries
• Experience in all aspects of marketing across the product lifecycle (launch, mature, LOE)

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy /people-and-culture

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Benefits and Rewards:

The pay range for this position at commencement of employment is expected to be between $168,000 and $312,000/year; however, while salary ranges are effective from 1/1/25 through 12/31/25, fluctuations in the job market may necessitate adjustments to pay ranges during this period.  Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. 

Read our handbook to learn about all the ways we'll help you thrive personally and professionally:

https://www.novartis.com/careers/benefits-rewards

 

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. 

 

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

 

Salary Range

$168,000.00 - $312,000.00

 

Skills Desired

Agility, Analytical Skill, Brand Awareness, Brand Engagement, Channel Management, Channel Marketing, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Digital Marketing, Digital Media, Influencing Skills, Marketing, Marketing Communications, Social Media, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships, Waterfall Model