Director, Integrated Campaigns

Role Overview:

The Director of Integrated Campaigns is responsible for defining and leading the enterprise-wide campaign strategy focused on new logo acquisition and install base growth across Flexential’s full portfolio of data center and IT services. This role serves as the strategic architect and orchestrator of our end-to-end go-to-market campaigns, aligning marketing functions, sales, and partners around unified growth motions that drive pipeline outcomes. 

This leader drives campaign design and orchestration: identifying targeting by solution and market, defining integrated plays, ensuring execution is coordinated across marketing vehicles, and leading optimization and refinement approaches. Success in this role requires strong strategic judgment, executive presence, and influential leadership skills. 

Core Responsibilities:

• Own the end-to-end integrated campaign strategy for new logo acquisition across Flexential's solutions. 

• Translate Flexential’s growth objectives, solution priorities, and market opportunities into a cohesive campaign roadmap. 

• Align stakeholders on campaign objectives, roles, and success metrics.   

• Work in collaboration with Corporate Marketing and Product & Solution Marketing to define portfolio-level campaign themes, value propositions, and narratives that resonate with our targets. 

• Work with Revenue Marketing counterparts to establish GTM motions activated across appropriate channels (e.g., industry plays, market-specific call downs, account-based influence strategies). 

• Lead the orchestration of end-to-end campaigns across awareness, demand generation and pipeline acceleration and early lifecycle expansion. 

• Align digital, lead development and field marketing, and partner marketing motions into a unified campaign experience. 

• Ability to collaborate effectively with our partner ecosystem to design and execute co-demand generation programs (including MDF co-marketing programs) with partners to yield a force multiplier in results. 

• Partner with Revenue Operations to collect analytics & insights to optimize campaigns and connect efforts back to business outcomes. 

• Drive account-centric strategies that support complex buying committees and long sales cycles. 

• Provide executive-level updates and recommendations to drive consistent campaign performance and pipeline impact. 

Qualifications & Competencies:

• You’re a strategic and systems-level thinker with strong executive presence and storytelling skills. 

• 10-12+ years of B2B marketing experience with a focus on integrated campaign or GTM strategy leadership. 

• Proven experience leading new logo acquisition strategies. 

• Background in B2B IT Services or complex technology solutions required. Understanding our portfolio's value proposition, our buyers, and our multi-stakeholder buying cycle is paramount. 

• Demonstrated ability to define portfolio-level campaign strategies that span multiple solutions and regional markets. 

• Strong track record of partnering with Sales leadership on growth strategy and account prioritization. 

• Experience with account-based marketing (ABM) and account-centric GTM models. 

• Experience working with partner ecosystems and co-selling motions. 

Total Compensation Range: The estimated total annual compensation for this role is $177,750 – $195,525, which includes both base salary and a discretionary annual bonus. Actual compensation will vary based on each candidate’s experience, location, and qualifications, as well as individual and company performance.

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