Director, Integrated Campaigns

Location: [Remote, USA and Canada]

Summary: The Director of Integrated Marketing Campaigns will be responsible for developing and executing comprehensive end to end campaigns to capture the attention of our target audiences in North America. This role will oversee the planning, execution, and optimization of demand gen campaigns across multiple channels, nurturing prospects through both the active and latent organic and paid funnels, and measuring the success of each touchpoint.

Position Overview: We are seeking an experienced, enthusiastic Director of Integrated Campaigns to lead the development and execution of lead-gen efforts with purposeful content, lead magnets, and channel deployment. The ideal candidate will have a minimum of five years of experience managing end-to-end campaigns, setting KPIs, and measuring effectiveness. This role requires a strategic thinker with a proven track record of driving successful campaigns that impact revenue.

Key Responsibilities:

• Campaign Strategy and Development:
• Lead the development and execution of comprehensive campaigns, targeting our wellness, fitness, salon and spa business personas
• Collaborate with cross-functional teams to create cohesive and compelling campaign narratives that align with Zenoti's brand voice and marketing objectives
• Execution and Implementation:
• Oversee the implementation of integrated marketing campaigns across multiple channels, including landing pages, social media, email, earned media channels and paid
• Ensure consistent messaging and branding across all platforms to enhance brand awareness and engagement
• Performance Measurement and Optimization:
• Define and report on key success metrics for campaigns and virtual events
• Leverage data from analytics teams to assess campaign performance and guide the channel mix, content, and timing of future integrated campaigns
• Team Leadership and Collaboration:
• Mentor and manage content team members, including the premium asset manager and email marketing manager
• Work closely with cross-functional marketing leaders and product teams to create, lead, and execute campaign plans and programs that drive business impact

Qualifications:

• Bachelor's degree preferred in Marketing, Business, Communications, or a related field
• Minimum of five years of experience in marketing leadership, managing end-to-end campaigns, and driving successful go-to-market strategies a must
• Proven track record of managing integrated campaigns that drive revenue a must
• Excellent analytical skills with the ability to interpret acquisition and channel data and make data-driven decisions
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present ideas to executive leadership
• Strong leadership abilities, with experience in mentoring and managing a team of marketing professionals
• Experience in the salon, wellness, or fitness industry a plus: B2B vertical SaaS experience a must

Why Zenoti?

At Zenoti, we believe that when people feel good, they can do great things. We enable our employees to unleash their potential by providing enriching career opportunities and dynamic financial rewards. We foster an enriching culture, and a supportive and dynamic work environment, and encourage our employees to balance life, work, and well-being. We offer all our employees:

• Medical, dental, and vision coverage
• Participation in the company 401k plan
• Paid parental leave
• Unlimited paid time off
• Flexible work hours