At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations.
Our mission is simple: End Cyber Risk. We’re looking for a Director, Insurance Channel Marketing to be a part of making this happen.
About the Role
The Director, Insurance Channel Marketing leads a team responsible for creating and launching high-impact marketing strategies and programs designed to support and grow relationships with insurance brokers and carriers. This role will drive partner engagement, increase visibility across the channel, and support the growth of our insurance network. The ideal candidate will bring a deep understanding of the insurance ecosystem and channel dynamics, activating internal teams and external partners through strategic leadership and execution.
Responsibilities
Lead the Insurance Channel Marketing strategy, developing programs that support broker and carrier acquisition, retention, and engagement, while aligning with broader business goals.
Drive marketing strategy for insurance alliances, including prioritization of broker and carrier segments, communication plans, co-branded campaigns, and regional programs.
Serve as a primary liaison to key internal stakeholders (alliance owners, product marketing, field marketing, corporate marketing and demand) and external partners (brokers and carriers) to strengthen collaboration and elevate partner experience.
Develop quarterly goals and KPIs based on strategic direction from senior marketing and distribution leadership.
Work closely with functional marketing teams to ensure effective use of resources and consistent messaging across all touchpoints in the broker/carrier journey.
Drive partner-facing events and sponsorships, such as broker summits, industry conferences, webinars, and carrier enablement sessions.
Leverage insurance industry data, broker feedback, and channel metrics to assess program performance and adjust strategies accordingly.
Ensure alignment of corporate messaging and product positioning with the specific needs and language of the insurance channel.
Continually refine segmentation and marketing approaches based on broker size, geography, specialization/vertical orientation, and carrier relationship maturity.
Who You Are
Deep understanding of the insurance partnership model, including the roles of brokers and carriers.
Ability to think strategically and translate marketing goals into tangible results that drive partner loyalty and program adoption.
Strong relationship-building skills and the ability to effectively engage key stakeholders at brokerage firms and carriers, including marketing, underwriters, agents and more.
Proficiency in designing and executing integrated marketing campaigns tailored to insurance intermediaries.
Expertise in partner enablement through collateral, broker portal, lead-generation programs, and co-branded marketing efforts.
Strong grasp of insurance buying cycles and how marketing efforts influence broker behavior and submission volume.
Minimum Qualifications
10+ years proven experience in B2B channel or partner marketing, with a minimum of 5 years focused on the insurance industry, working with brokers, carriers, or insurance technology platforms.
5+ years of prior management experience.
Demonstrated success in designing marketing strategies that increase channel engagement and accelerate distribution outcomes.
Bachelor's degree in Marketing, Business, Insurance, or Communications.
Preferred Qualifications
7+ years in marketing leadership roles within the insurance industry (P&C, Life, or Commercial preferred).
Experience with InsurTech, carrier-broker integrations, or agency management systems (AMS/CRM) is a plus.
About Arctic Wolf
At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.
Our Values
Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.
We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.
We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.
All wolves receive compelling compensation and benefits packages, including:
Equity for all employees
Flexible time off and paid volunteer days
RRSP and 401k match
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave
Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected].
Security Requirements
Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for this position.
This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.
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What We Do
The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:
