Director of Industry Marketing

Reposted 5 Days Ago
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Hiring Remotely in United States
Remote
Senior level
Internet of Things • Software
The Role
HiveMQ is seeking a Director of Industry Marketing with expertise in B2B enterprise software marketing, particularly in smart manufacturing and Industry 4.0 solutions, to develop campaigns and content for various sectors.
Summary Generated by Built In

HiveMQ empowers businesses to unlock the full potential of their data with the most trusted edge-to-cloud IoT data streaming platform. Built on MQTT’s publish/subscribe architecture for seamless and flexible integration across operational technology (OT) assets and information technology (IT) applications, HiveMQ ensures businesses can efficiently connect, stream, and govern their data in real-time.

With a focus on reliability, scalability, and security, HiveMQ helps organizations get their data AI-ready—enabling advanced analytics, predictive maintenance, and digital transformation. Leading brands like Audi, BMW, Liberty Global, Mercedes-Benz, Siemens, and Eli Lilly trust HiveMQ to modernize their operations, accelerate innovation, and create smarter, data-driven experiences.

The company was founded in 2012 and is headquartered in Landshut, Germany, with offices across the globe.

HiveMQ’s Vision for this role

HiveMQ is seeking a high-energy, creative, and driven Director of Industry Marketing to join our team. Based in the US and reporting directly to the CMO, this role requires proven expertise in marketing smart manufacturing and Industry 4.0 solutions to enterprise B2B buyers. You will craft messaging, campaigns, and content that resonates with technical and business stakeholders across the manufacturing, automotive, energy, and transportation sectors. As a strong public speaker and subject matter expert, you will represent HiveMQ at key industry events and collaborate closely with sales, product marketing, and demand generation to build pipeline and increase market awareness in our highest-priority industries.

Who are you?

The ideal candidate for this job should have most of the following:

  • 8+ years of experience in B2B enterprise software marketing or sales
  • 3+ years of hands-on experience leading industry or vertical marketing programs, or prior hands-on experience in the manufacturing industry
  • Proven ability to develop value propositions and messaging that resonate with industry-specific personas
  • Demonstrated success building pipeline through industry campaigns and sales enablement
  • Strong understanding of the industrial ecosystem - hardware, software, services providers
  • Strong public speaking and/or social media experience 
  • Excellent writing and storytelling skills tailored to technical and executive audiences
  • Comfortable working in a high-growth, fast-paced SaaS environment
  • Worked directly in the manufacturing or energy sector in OT or IT environments
  • Experience building vertical playbooks and industry-specific sales tools
  • Prior success working in an ABM or industry GTM team within a distributed organization
You might also have:
  • Proven ability to communicate and contribute to the construction of a Value Assessment
  • Familiarity with MQTT, IoT, or industrial protocols and their relevance in smart industry use cases
EXCERPT FROM OUR CUSTOMER LIST

https://www.hivemq.com/customers/

Informations about our job advertisements

Job advertisements of HiveMQ GmbH are always directed at female, male and various applicants, regardless of age, gender, religion, sexual identity, disability, race, ethnic origin, world view, etc. The selection of a candidate is exclusively based on qualifications. For organisational reasons, we cannot return application documents and cannot reimburse any expenses that you incur during the application process.

Top Skills

Abm
Iot
Mqtt
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The Company
HQ: Bayern
202 Employees
Year Founded: 2012

What We Do

HiveMQ empowers businesses to transform with the most trusted MQTT platform. Designed to connect, communicate, and control IoT data under real-world stress, the HiveMQ MQTT Platform is the proven enterprise standard and powers use cases in automotive, energy, logistics, smart manufacturing, transportation, and more.

Built for flexibility, security, and scale, HiveMQ is loved by enterprise architects and developers. Leading brands like Audi, BMW, Honeywell, Liberty Global, Mercedes-Benz, Siemens, and ZF choose HiveMQ to build smart IoT projects, modernize factories, and deliver better customer experiences.

The company was founded in 2012 and headquartered in Landshut, Germany with a US office in Boston, Massachusetts.

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