HiveMQ is the Industrial AI Platform helping enterprises move from connected devices to intelligent operations. Built on the MQTT standard and a distributed edge-to-cloud architecture, HiveMQ connects and governs industrial data in real time, enabling global leaders like Audi, BMW, Eli Lilly, and Siemens to operationalize AI and drive innovation at scale.
At HiveMQ, our culture is Effortless → Empowered → Relentless. We make the complex simple, act with confidence and ownership, and never stop pushing the boundaries of what’s possible. Join us to power the future of intelligent industry.
We’re looking for a strategic but scrappy Director of Product Marketing who thrives in ambiguity, brings experience scaling product marketing at Series C+ startups, and knows how to (re)build PMM programs from the ground up. This role collaborates seamlessly across Product, Sales, Demand Gen, and Comms.
This individual contributor role (for at least the first year) has high visibility across the product and go-to-market orgs - with direct input into roadmap communications, product positioning, and growth bets.
What you’ll doYou’ll own high-impact launches, product messaging, and sales enablement, while bringing crisp storytelling and structure to a fast-moving team.
You should also be able to use AI tools to accelerate output and improve quality.
Ideal for someone who wants to build, not just operate within a fully mature function - and who brings the initiative to translate ambiguity into action.
Required Skills- Strong instincts for translating features into clear, differentiated value for buyer personas
- Proven ability to scope, plan, and execute product launches at multiple tiers
- Capable of independently creating messaging, collateral, and sales content
- Comfortable working with engineers and technical product managers, and then translating the technical value into business value for Champions, Economic Buyers, and Influencers.
- An educational background in engineering or the sciences is highly desirable.
- An MBA is a plus but not required.
- Brings structure and prioritization to fast-moving cross-functional teams.
- Works well across senior stakeholders; clear communicator without ego.
- Believes in, and embraces, a no-drama, low-ego style.
- Clear, differentiated messaging aligned with buyer needs, adapted into GTM assets.
- Product launches scoped, planned, and executed with speed and strategic clarity.
- Sales and field enablement assets used and embraced by AEs, SEs, and SDRs.
- Repeatable content and programs that influence pipeline and market perception.
https://www.hivemq.com/customers/
Informations about our job advertisements
Job advertisements of HiveMQ GmbH are always directed at female, male and various applicants, regardless of age, gender, religion, sexual identity, disability, race, ethnic origin, world view, etc. The selection of a candidate is exclusively based on qualifications. For organisational reasons, we cannot return application documents and cannot reimburse any expenses that you incur during the application process.
Top Skills
What We Do
HiveMQ empowers businesses to transform with the most trusted MQTT platform. Designed to connect, communicate, and control IoT data under real-world stress, the HiveMQ MQTT Platform is the proven enterprise standard and powers use cases in automotive, energy, logistics, smart manufacturing, transportation, and more.
Built for flexibility, security, and scale, HiveMQ is loved by enterprise architects and developers. Leading brands like Audi, BMW, Honeywell, Liberty Global, Mercedes-Benz, Siemens, and ZF choose HiveMQ to build smart IoT projects, modernize factories, and deliver better customer experiences.
The company was founded in 2012 and headquartered in Landshut, Germany with a US office in Boston, Massachusetts.
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