GiveDirectly (GD) aims to reshape international giving – and millions of lives – by providing cash grants directly to the world’s poorest. The Brookings Institution estimates that $70B of cash transfers would be required to eliminate the poverty gap; the aid sector currently spends $135B each year, much of it on evidence-free interventions. GiveDirectly wants to change that, establishing cash transfers as a benchmark for foreign aid – as the index fund is a benchmark for the financial industry – and in the process accelerating the end of extreme poverty.
GD has raised over $1B since launching in 2011 and delivered cash to more than 2 million people in 15 different countries. We’ve also supported large-scale, experimental research that indicates strong recipient impact of our programs. As a result, GD has been celebrated as one of the most innovative non-profit companies by Fast Company, while the growing cash transfer movement (and GD’s leading role within it) have been featured in the New York Times Magazine, This American Life, Foreign Affairs, and The Economist.
Our culture is candid, analytical, agile, and non-hierarchical. Our global team of ~150, and country operations teams of ~650, span 21 different countries and 69 languages. From software engineers to seasoned humanitarian workers, management consultants to public servants, researchers to field operations -- it’s an incredible group of people.
Our values are central and deliberately opinionated. We genuinely center the people we serve in our decision-making, and strive to build an ambitious, dynamic and high-performing environment. We strongly encourage you to read through our values carefully, if they reflect how you like to work and energize you, this could be a great fit.
We work hard to create an environment in which all our team members can thrive, succeed, and grow. We support high ownership, flexibility, take care of each other, have fun, and create professional growth opportunities.
Priority application deadline: applications will be reviewed on a rolling basis; early applications are strongly encouraged as we may close this posting when we reach a critical mass of applications
About this roleGiveDirectly is seeking a strategic, highly analytical Director of Individual Giving to lead and scale revenue from individual donors (<$50K lifetime giving).
Individual giving is a core growth priority for GiveDirectly. A broad base of recurring supporters — and the ability to rapidly mobilize donors during emergency responses — is central to achieving our mission of ending extreme poverty and responding to people in crisis through direct cash transfers.
In 2025 this segment of donors gave $46m, representing 34% YoY growth from 2024. Your job will be to accelerate that growth, while also growing our bequests/legacy program from zero.
This role reports to the VP, Revenue & Partnerships and manages a small team (currently 2 Growth Managers), with immediate scope to hire a dedicated Bequests/Legacy Lead. The Director owns the full individual donor revenue lifecycle: acquisition, conversion, recurring giving, retention, upgrades, legacy giving, and overall donor lifetime value.
Individual giving is currently concentrated in the U.S. Over time, and once core growth priorities are on a strong trajectory, this role will help assess and scope opportunities for expansion into additional geographies.
Location: Remote (U.S.-based preferred)
Travel: ~3–4 trips annually
Level: Director
- 8+ years of experience in digital fundraising, growth, ecommerce, or product-led revenue roles, with clear accountability for acquisition and retention performance.
- Strong analytical skills and a track record of driving measurable results through structured testing, funnel optimization, and cohort analysis.
- Ability to build clear growth models (acquisition, conversion, retention, LTV) and translate them into focused quarterly priorities.
- Ability to create (and the taste to judge) exceptionally compelling content in the GiveDirectly voice that engages, motivates, converts and retains donors across major channel types; email, web, social, and advertising.
- Experience hiring, managing, and developing high-performing teams in lean environments.
- Comfort partnering cross-functionally with Engineering, Product, Data, Marketing, and Fundraising Operations to ship improvements and build scalable systems.
- Deep alignment with GiveDirectly’s mission and values is essential.
- Drive individual giving growth: Own the strategy and performance of individual giving revenue, improving acquisition conversion, recurring giving, retention, upgrades, and donor lifetime value. Build and execute a clear, metrics-driven roadmap grounded in disciplined testing and performance analysis. Strengthen monthly giving and optimize key revenue moments, including year-end and emergency campaigns. Maintain a giving experience in line with GiveDirectly’s brand and voice.
- Build and scale a bequests function: Design and launch a repeatable, scalable legacy giving program. Hire and manage a dedicated Bequests/Legacy Lead, define supporter journeys and stewardship workflows, manage external partners, and build a measurable pipeline of confirmed legacy pledgers.
- Improve donor experience and lifecycle performance: Optimize the end-to-end donation experience — including landing pages, forms, checkout, payment options, and upgrade flows — in partnership with Engineering and Product. Own lifecycle communications across web, email, and SMS, ensuring strong segmentation, tracking, and performance dashboards.
- Lead for execution and future expansion: Manage and develop Growth Managers with clear goals and operating cadence. Oversee third-party and international donation partners. Once core growth and legacy initiatives are established, assess and scope geographic expansion opportunities in a disciplined, data-driven way.
- A clear, trusted, metrics-driven strategy for individual giving with consistent reporting and accountability.
- Measurable improvements in conversion, recurring donor share, retention, and donor lifetime value.
- A stronger, more scalable monthly giving program.
- A launched and growing bequests program with a hired lead and defined legacy pipeline.
- A clear, prioritized assessment of geographic expansion opportunities beyond current core markets.
- Sustained revenue growth building on our current ~30% year-over-year trajectory and contributing meaningfully toward our $55M 2026 target.
Compensation
At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here.
Unless otherwise noted, the benefits stipend may be used to cover benefits or taken as additional taxable income.
United States
- Base Salary: $128,000
- Bonus at Target Performance: 15% (~$19,200, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be $22,464 in 2025)
- Estimated Total Compensation at Target: $147,200+
- Annual Benefits Stipend: $21,393
United Kingdom
- Base Salary: £87,500
- Bonus at Target Performance: 15% (~£13,125, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be £15,356 in 2025)
- Estimated Total Compensation at Target: £100,625+
- Annual Benefits Stipend: £2,760
Kenya
- Base Salary: $101,221
- Bonus at Target Performance: 15% (~$15,183, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be $17,764 in 2025)
- Estimated Total Compensation at Target: $116,404+
- Annual Benefits Stipend: $8,453
This role is fully remote, so if you are not based in the US, UK or Kenya, we will share an estimated salary benchmark for the country you are based in during the hiring process.
Why work at GiveDirectly?
At GiveDirectly, we work to ensure that you have everything you need to excel in your role and on your team, including:
- A supportive team that works hard and cares hard
- A robust health benefits plan (exact details will vary by country)
- Flexible paid time off that staff is encouraged to take
- Allowances for desk set-up and learning and development
#LI-REMOTE
Working at GiveDirectly
GiveDirectly is an Equal Opportunity Employer. All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.
Flagging for US applicants: We invite you to "Know Your Rights" as an applicant.
Commitment to Safeguarding
As a global organization working with communities to eliminate extreme poverty, GiveDirectly takes the safeguarding of its recipients, staff, and partners seriously. To that end, GiveDirectly is a member of the Misconduct Disclosure Scheme, and will systematically check with previous employers about any abuse or misconduct related matters involving potential new hires. We may also employ other robust pre-hire screens, including in-depth reference checks, criminal background checks, and sanctions screens.
These efforts help us continue to build and maintain trust with the communities we work with, and prevent abuse to our recipients and staff.
**GD is committed to observing all local, national and international laws that protect people and basic human rights of all. GD is committed to a policy of “zero tolerance when it comes to preventing, reporting, or responding to any form of abuse or exploitation.” and expects anyone who works for GD to uphold the protection and safeguarding of our recipients as a priority.**
Reasonable Accommodations
We are committed to fostering an inclusive and accessible work environment. If you require any accommodations during the application or interview process, or to perform the essential functions of the role, please email us at [email protected] with the email subject “Accommodation Needed”. We will work with you to ensure reasonable accommodations are made to support your needs.
Want to put your best foot forward on your GiveDirectly application? Take a look at our Candidate Application Prep Guide!
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What We Do
GiveDirectly (GD) aims to reshape international giving – and millions of lives – by allowing donors to provide cash grants directly to the world’s poorest. We believe in elevating recipient choice and committing to transparency around metrics and evidence, taking rigorous, impact-driven approach to accelerating the end of extreme poverty.
Why Work With Us
We are a values-driven, multinational team committed to empowering those living in poverty. $70B in cash transfers would be required to eliminate the poverty gap; the aid sector currently spends $135B each year, much of which is allocated to evidence-free interventions. GiveDirectly wants to change that and accelerate the end of extreme poverty.
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