Director II - Programs - Campaign Lead

Posted 7 Hours Ago
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Sterling Heights, MI, USA
Hybrid
173K-294K Annually
Expert/Leader
Aerospace • Hardware • Information Technology • Security • Software • Cybersecurity • Defense
Where purpose connects.
The Role
Leads strategic campaigns for AMPV and Bradley Fighting Vehicles within BAE Systems’ Combat Mission Systems business. Develops growth strategies, analyzes markets and competitors, manages capture professionals, evaluates business cases and ROI, oversees budgets, shapes Department of War acquisition and budget decisions, and builds relationships with customers, partners, and senior stakeholders. Requires extensive defense contracting, campaign strategy, business development, people management, and executive communication experience.
Summary Generated by Built In
Job Description
BAE Systems is hiring a Director- Programs - Campaign Lead to support our Combat Mission Systems (CMS) business - Ground Maneuver Futures. The role will serve as a Campaign Director to develop, lead, and manage strategies for AMPV and Bradley Fighting Vehicles. The Director will be responsible for identifying opportunities, analyzing strategic relevance, and creating and executing comprehensive plans to introduce new products and drive growth and revenue. This role will lead cross-functional collaboration, strategic development, business case analysis, and effective communication and relationship management both internally and externally.
Responsibilities:
  • Develop and execute an integrated strategic Campaign aligning with business objectives and customer needs to win in the US Army's new Transformation in Contact (TIC) environment
  • Lead a team of capture professionals, providing guidance, coaching, and development opportunities
  • Collaborate with cross-functional teams, including market creation, communications, program management, and product development to ensure campaign alignment and effective execution
  • Analyze market trends, competitor activity, and customer needs to inform campaign strategy and tactics
  • Conduct business case analyses to identify opportunities, assess risks, and evaluate return on investment (ROI)
  • Create and present compelling business cases to internal and external stakeholders, including senior leadership and customers
  • Develop and manage campaign budgets, ensuring effective resource allocation and ROI
  • Foster strong relationships with customers, partners, and internal stakeholders to drive campaign success
  • Optimize the Department of War (DoW) Acquisition Processes, for both domestic and international markets
  • Understand the Department of War (DoW) budgetary process and develop strategies to shape POM decisions
  • Stay current on DoW and Army published priorities and documentation impacting Ground Maneuver

Required Education, Experience, & Skills
  • Active Clearance or the ability to obtain a Secret Security Clearance
  • Bachelor's Degree and 12 years work experience or equivalent experience
  • Proven track record of developing and executing successful campaigns that drive growth and revenue
  • Experience in Business Development, Capture Management, Campaign Strategy, Strategic Market Development/Growth, or related
  • Experience in Strategic Campaign Development
  • Experience in Business Case analysis and ROI evaluation
  • Experience in Defense (DoD) Contracting or similar industries
  • Experience in People Management, including developing and managing high-performing teams
  • Ability to work in a fast-paced, dynamic environment with multiple priorities and deadlines
  • Ability to effectively articulate complex ideas to diverse audiences
  • Strong leadership and team management skills
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills

Preferred Education, Experience, & Skills
  • Master's Degree in Business, Strategy, or a related field
  • Certification in Business Analysis, Capture, Program Management, or a related (e.g., CBAP, CMM)
  • Experience in the Aerospace and Defense with a focus on Armored Personnel Carriers, Infantry Fighting Vehicles, or related technologies
  • Experience with Campaign Management tools and technologies (e.g., CRM, marketing automation, etc.)
  • Experience briefing senior executives and senior Defense department stakeholders on complex topics

Pay Information
Full-Time Salary Range: $173023 - $294137
Please note: This range is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.
Employee Benefits: At BAE Systems, we support our employees in all aspects of their life, including their health and financial well-being. Regular employees scheduled to work 20+ hours per week are offered: health, dental, and vision insurance; health savings accounts; a 401(k) savings plan; disability coverage; and life and accident insurance. We also have an employee assistance program, a legal plan, and other perks including discounts on things like home, auto, and pet insurance. Our leave programs include paid time off, paid holidays, as well as other types of leave, including paid parental, military, bereavement, and any applicable federal and state sick leave. Employees may participate in the company recognition program to receive monetary or non-monetary recognition awards. Other incentives may be available based on position level and/or job specifics.
About BAE Systems Platforms & Services
BAE Systems, Inc. is the U.S. subsidiary of BAE Systems plc, an international defense, aerospace and security company which delivers a full range of products and services for air, land and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. Improving the future and protecting lives is an ambitious mission, but it's what we do at BAE Systems. Working here means using your passion and ingenuity where it counts - defending national security with breakthrough technology, superior products, and intelligence solutions. As you develop the latest technology and defend national security, you will continually hone your skills on a team-making a big impact on a global scale. At BAE Systems, you'll find a rewarding career that truly makes a difference.
The Platforms & Services (P&S) sector under BAE Systems, Inc does the big stuff: the armored combat vehicles, naval guns, missile launchers, and ship repair...just to name a few. Our employees take pride in the work they do and why they do it. They are on the front lines every day, building our products to protect the lives of those who serve. We may be biased, but we think P&S does some of the coolest work around, and we think you will too.

Skills Required

  • Active Secret security clearance or ability to obtain a Secret security clearance
  • Bachelor’s degree and 12 years of work experience, or equivalent experience
  • Proven track record developing and executing successful campaigns that drive growth and revenue
  • Experience in business development, capture management, campaign strategy, strategic market development or growth, or a related field
  • Experience in strategic campaign development
  • Experience conducting business case analysis and ROI evaluation
  • Experience in defense contracting or similar industries
  • Experience managing and developing high-performing teams
  • Ability to work in a fast-paced environment with multiple priorities and deadlines
  • Ability to articulate complex ideas to diverse audiences
  • Strong leadership and team management skills
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Master’s degree in business, strategy, or a related field
  • Certification in business analysis, capture, program management, or a related field, such as CBAP or CMM
  • Aerospace and defense experience focused on armored personnel carriers, infantry fighting vehicles, or related technologies
  • Experience with campaign management tools and technologies, such as CRM or marketing automation
  • Experience briefing senior executives and senior defense department stakeholders on complex topics

What the Team is Saying

BAE Systems, Inc. Compensation & Benefits Highlights

  • Healthcare Strength Benefits materials outline comprehensive medical, dental, and vision coverage alongside an EAP, fertility and transgender care, and HSA-compatible plans with employer HSA contributions noted for 2025.
  • Retirement Support A 401(k) plan with employer matching (varying by business unit) and added financial protections like life and accident insurance are consistently part of the package.
  • Parental & Family Support Paid parental leave from date of hire, adoption and surrogacy reimbursement, backup care, and caregiving resources signal robust support for families.

BAE Systems, Inc. Insights

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The Company
HQ: Falls Church, VA
40,000 Employees
Year Founded: 1999

What We Do

Improving the future and protecting lives is an ambitious mission, but it’s what we do. As a leading aerospace, defense, and security company, we work together to deliver a full range of products and services for air, land, space, and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. How we work is rooted in purpose – a purpose to protect those who protect us, to unite our community of colleagues and customers, and to drive forward the growth and development of our exceptional team members. It's where purpose connects.

Why Work With Us

We believe your career should be filled with innovation and discovery. And that's exactly what you'll find at BAE Systems. As you work to develop the latest technology and defend national security, you will continually hone your skills and expand knowledge. On a sharp and collaborative team, you will be challenged – and supported – at every turn.

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BAE Systems, Inc. Teams

Team
Space & Mission Systems
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Electronic Systems
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Intelligence & Security
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Platforms & Services
About our Teams

BAE Systems, Inc. Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

As the work place continues to evolve, so do we. Remote and hybrid opportunities are available at BAE Systems depending on the nature of the role. Check your job requisition to learn more.

Typical time on-site: Not Specified
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HQBAE Systems, Inc. headquarters
Annapolis Junction, MD
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Austin, TX
Boulder, CO
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Space & Mission Systems headquarters
Burlington, MA
Cedar Rapids, IA
Dallas, TX
Endicott, NY
Fort Wayne, IN
Greenlawn, NY
Huntsville, AL
Jacksonville, FL
Los Angeles, CA
Maple Grove, MN
Intelligence & Security headquarters
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Electronic Systems headquarters
Redmond, WA
San Diego, CA
San Jose, CA
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Sterling Heights, MI
Washington, DC
Wayne, NJ
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