Director / Head of Marketing

Posted Yesterday
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Hiring Remotely in Haifa, ISR
Remote
Senior level
Aerospace • Robotics • Defense
Regulus C-UxS solutions redefine modern defense against uncrewed threats with AI-powered point defense.
The Role
Lead and build Regulus's marketing function from scratch: define brand and messaging, produce content and campaigns, run PR and digital efforts, manage field and product marketing for C-UxS/EW products, execute international trade shows, hire a small team, manage agencies and budget, and track performance metrics.
Summary Generated by Built In
Description

About Regulus

Regulus is an agile defense-tech startup tackling the most complex challenges in counter-drone and uncrewed defense. With hundreds of combat-proven systems deployed by the IDF and global partners, we are now engineering the next generation of C-UxS. We leverage advanced electronic warfare and kinetic measures to detect and neutralize hostile threats. If you want to push technological boundaries while safeguarding Israel and our allies, join us at this pivotal stage of our growth.

This is a unique opportunity to join a company at a pivotal growth stage and help shape its products, culture, and future.

Description

We are seeking a hands-on marketing leader to build the Regulus marketing engine from the ground up. In this role, you will own everything from brand and messaging to media presence, field marketing, and product marketing, while scaling awareness of the company and its technology across our core markets: the U.S., Israel, and Europe.

As a strategic manager who is ready to roll up your sleeves, you’ll be our first dedicated marketing hire at the helm: setting strategy, doing the actual work, hiring a small team beneath you (1–2 near-term, more as we grow), and orchestrating external agencies and creative studios where it makes sense. This position reports directly to the VP Business Development / Strategic Growth.

Responsibilities

  • Brand & Positioning: Define and own the Regulus brand, including voice, identity, narrative, and messaging across the entire product portfolio.
  • Team & Resource Management: Establish the marketing function from scratch, hire and lead the marketing team, and manage external agencies, freelancers, and creative studios.
  • Media & Awareness: Build Regulus's media presence across relevant geographies via PR, digital, social, content, and thought leadership to drive awareness of the company and its offerings.
  • Content Creation: Produce high-end visual and written content, campaigns, and brand assets, while leveraging GenAI tools to optimize content creation speed, scale, and quality.
  • Field Marketing: Plan and execute Regulus's presence at international trade shows, exhibitions, and defense events across our key markets, in close coordination with internal business stakeholders.
  • Product Marketing: Translate complex C-UxS and Electronic Warfare (EW) capabilities into clear positioning and compelling marketing collateral, partnering closely with Product and Business Development teams.
  • Strategy & Budget: Own the annual marketing plan, manage the budget, and define/track key metrics to measure performance.
Requirements
  • Experience: 7+ years of marketing experience within defense, defense-tech, aerospace, HLS, or an adjacent deep-tech environment (Strong preference for familiarity with the defense ecosystem).
  • Hands-on Builder: A genuine builder who is equally comfortable setting high-level strategy and executing it solo without a large team to lean on.
  • Domain Expertise: Strong across brand, corporate, and product marketing, as well as MarCom, PR, content creation, and event management.
  • Global Event Management: Proven experience running international trade shows and exhibitions, ideally across U.S. and European markets (U.S. experience is a top priority).
  • AI Literacy: Proficient in leveraging modern GenAI tools into daily marketing workflows to streamline operations, maximize efficiency, and scale output.
  • Communication: Native-level English writing and verbal communication skills.
  • Leadership: Experience building or leading a small team and managing external vendors and creative partners.
  • Storytelling: Proven ability to turn complex, deep technology into a compelling, mission-first story.

Preferred Qualifications (Nice to Have)

  • Experience or deep familiarity with C-UxS, Electronic Warfare (EW), UAS, or sensing technologies.

Skills Required

  • 7+ years marketing experience within defense, defense-tech, aerospace, HLS, or adjacent deep-tech environments
  • Proven ability to build and execute marketing strategy and operate hands-on without a large team
  • Expertise across brand, corporate, and product marketing, MarCom, PR, content creation, and event management
  • Proven experience running international trade shows and exhibitions, ideally across U.S. and European markets (U.S. experience a top priority)
  • Proficient in leveraging modern GenAI tools to streamline marketing workflows and scale content production
  • Native-level English writing and verbal communication skills
  • Experience hiring and leading a small marketing team and managing external agencies, vendors, and creative partners
  • Experience owning marketing strategy, managing budgets, and defining/tracking key performance metrics
  • Ability to translate complex C-UxS and Electronic Warfare technology into clear positioning and marketing collateral
  • Experience or deep familiarity with C-UxS, Electronic Warfare (EW), UAS, or sensing technologies
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The Company
54 Employees
Year Founded: 2016

What We Do

Regulus closes the critical gap between long-range strategic systems and the last few hundred meters of point defense, providing the autonomous last line of defense against drones and other uncrewed threats. Regulus C-UxS solutions redefine modern defense against uncrewed threats with AI-powered, decentralized mesh and point-defense systems and networks. Our soft-kill EW Ring family and the DART hard-kill interceptor can each be deployed as independent products; powered by LeC2 and Orchestra - our autonomous mesh command-and-control network - they seamlessly connect to create Ring Origami, an integrated close-in defense layer that detects, coordinates, and neutralizes current and future close-range threats in real time - with no person on the loop. While most defense startups focus on tactical-range interception (2–5 km) - an approach whose effectiveness is rapidly eroding as threats harden, communications improve, and autonomy and maneuverability increase - Regulus is building the resilient, close-range shield modern forces need around them. Strategic systems such as lasers, missiles, and other long-range interceptors remain essential for extended-range defense, a domain dominated by primes due to its complexity, cost, and long development cycles; Regulus complements these systems by securing the final meters. Built on unmatched combat experience and hundreds of combat-proven systems, Regulus is creating a scalable, multi-domain C-UxS architecture designed to outpace emerging threats. As defense and homeland security markets accelerate their demand for next-generation autonomy, Regulus is positioned to become a new-era defense leader - driving the counter-uncrewed revolution and defining the future of intelligent defense infrastructure.

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