Director, HCP Marketing, US Abrysvo Older Adult

ROLE SUMMARY
Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other - you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer's US Vaccines business as it expands on its mission of preventing disease and improving public health, with the ongoing launch of ABRYSVO for the prevention of respiratory syncytial (RSV) virus in older adults.
RSV is a common respiratory virus that affects the lungs and airways and can be serious, especially for infants and older adults. RSV is highly contagious and can potentially lead to serious consequences in older adults. Each year, it is estimated that up to 160,000 older adults are hospitalized and up to 10,000 of them die in the U.S. due to RSV. In 2023, Pfizer's RSV vaccine, Abrysvo, was approved to prevent this devastating disease. Recognizing the impact Abrysvo can have on public health and as a priority brand for the organization, our attention now turns to establishing market leadership and rapid uptake in a highly dynamic and competitive market. Educating HCPs on the significant burden of RSV and the importance of RSV protection with ABRYSVO will be instrumental to gaining RSV leadership.
Reporting to the Senior Director, HCP/MedEd Team Lead, the ABRYSVO US Older Adult HCP Marketing Director will play a critical role in leading brand campaign/messaging evolution strategy, brand omnichannel strategy and enhancing HCP experience to achieve the brand goals.
This position is a high-visibility and exciting opportunity to join a critical brand for the vaccines portfolio as well as develop key marketing capabilities including insight discovery, product positioning, strategic and analytical thinking to lead branded campaign messaging and omnichannel strategies in the HCP channel.
ROLE RESPONSIBILITIES
The ABRYSVO Older Adult Director, HCP Marketing will be accountable for proactively generating customer insights and translating them into meaningful strategies that maximize HCP engagement and asset growth. Specific responsibilities include but are not limited to:
Branded Campaign Evolution & Messaging Strategy

• Spearhead the development and implementation of an evolved HCP campaign and messaging strategy, including identification of new customer insights, positioning/targeting strategy, messaging and creative concept testing
• Lead the development and execution of HCP market research plan in partnership with ISE
• Leverage the campaign to develop compelling omnichannel materials; ensure appropriate synergies and alignment across channels (i.e. - Consumer, Advanced Customers and Retail)
• Monitor CDC, RSV market and competitive landscape to identify opportunities to enhance promotional strategy and ensure readiness for key milestones
• Spearhead the development of monthly customer insights, metrics and key initiative updates for leadership

Omni-Channel Strategy

• Develop omni-channel strategy and lead Journey Orchestration process for the team
• Lead workstream to identify potential pain points/areas for optimization in HCP journey and develop solutions to drive HCP stocking and branded referrals
• Develop and implement Non-Personal Promotion (NPP) strategy to supplement/compliment Field Force efforts by delivering customized messages to meet the needs of HCPs
• Lead the development and implementation of expanded indication launch promotional plan across NPP channels
• Lead and manage cross-functional Digital, CMO, and Brand team members to create and implement innovative digital initiatives.
• Partner with Media team and Publicis to develop and optimize full HCP media strategy and plan; Evaluate and identify new partners, channels and technology that will drive brand uptake
• Monitor market dynamics, technological innovations, vaccination trends and events to develop innovative solutions to differentiate the brand
• Foster a culture of continuous improvement by defining media objectives, tracking KPIs and reporting results to team on an ongoing basis to inform marketing tactics and optimizations

BASIC QUALIFICATIONS

• BA and 10+ years relevant experience OR Master's degree and 9 years relevant experience
• HCP marketing experience required
• Digital and customer engagement experience
• Ability to handle multiple project timelines, budgets, and project resources with competing priorities in a fast-paced environment required
• Demonstrated success developing, executing and measuring complex marketing programs and championing innovative solutions
• Ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in market results
• Strong analytical and strategic skills including creativity and effectiveness in identifying and prioritizing strategic challenges and balancing short term needs with long-term vision
• Ability to lead cross-functional teams without direct authority
• Change agile and dependable; ability to create deliverables in a fast-paced environment
• Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership
• Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners
• Excellent negotiation and decision-making skills

PREFERRED QUALIFICATIONS

• MBA preferred but not required
• 5-7 plus Vaccines experience strongly preferred
• Prior Launch experience highly desired

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details:

• Last day to apply: October 18, 2024

The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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