Principal, GTM Strategy

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Atlanta, GA, USA
In-Office
161K-286K Annually
Cloud • Fintech • HR Tech
The Role

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

At Workday, we value our candidates’ privacy and data security.  Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 

  

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

  

In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.

About the Team

The Workday GTM Strategy team is defining the future of how Workday, and our ecosystem delivers world-class products and services to the market. This team blends mid- to long-term strategy design with near-term prototyping and execution. The team focuses on growth initiatives such as new offerings and business models, market expansion, and evolution of GTM to drive scale and efficiency.

About the Role

In the Principal, GTM Strategy role at Workday, you will lead our GTM strategy forward to accelerate growth and achieve business goals while driving new GTM concepts from inception to viable product and beyond. You will work on sophisticated business problems and be a leader with vision that will work cross functionally while being the business partner to senior leaders within the Global Revenue organization! You will bring the intellectual curiosity and ability to think about strategic choices and trade-offs, predicting and planning for the long-term implications to both our customers and internal stakeholders.

Responsibilities:

  • Lead GTM Strategy design for growth initiatives in new AI offerings, business models, and ecosystem
  • Drive market expansion initiatives to accelerate international growth
  • Architect the mid-to-long-term evolution of our GTM approach through optimization of structure, segmentation, and coverage models.
  • Craft compelling data models, insightful analytics, and executive-level presentations to communicate strategic recommendations.
  • Collaborate with cross-functional teams across GTM (Sales, Solution Consulting, Partners, Value Management, RevOps, Marketing, CX), Product, Corporate Strategy, Business Ops, Finance and beyond in strategy design and execution
  • Assess market and competitive landscape, technological trends, and perform informative internal and external research, benchmarking, and analysis

About You

Basic Qualifications:

  • 8+ years of progressive experience in global Software and SaaS Sales/GTM strategy

  • 5+ years experience working within Sales/GTM, Customer Experience, Services, Marketing, Strategy, or similar functions

Other Qualifications:

  • MBA preferred; top-tier strategy consulting experience strongly preferred

  • Highly motivated, self-starter with a “can-do” attitude, flexibility to accommodate evolving business needs and a keen eye for details

  • Strategic thinker with excellent analytical and financial modeling skills

  • Strong understanding of SaaS business models and the technology industry

  • Excellent communication, executive presence, interpersonal, and organizational skills

  • Ability to thrive in a fast-paced environment


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.GA.Atlanta


 

Primary Location Base Pay Range: $169,600 USD - $254,400 USD


 

Additional US Location(s) Base Pay Range: $161,100 USD - $286,200 USD


Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

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The Company
HQ: Pleasanton, CA
14,894 Employees
Year Founded: 2005

What We Do

Workday is a leading provider of enterprise cloud applications for finance, HR, and planning. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world’s largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday.

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