AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
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Gist is a social media platform built for curious people who want real substance in their feed: practical, thoughtful content on the things that actually shape real life. No noise. Backed by AppLovin, one of the most powerful data and technology companies in mobile, Gist is building a new kind of lifestyle platform with the infrastructure and scale to win.
The RoleWe're looking for a Director / Senior Director of Growth to own the strategy and execution of paid growth for Gist's consumer app. This is a foundational role. You'll build and lead the UA function from the ground up, shaping channel strategy, creative direction, and the measurement infrastructure that powers it all. You'll partner cross-functionally with product, data, and creative to drive scalable, efficient growth at pace. This is a hands-on role: we want a builder who's close to the work, not removed from it.
What You'll Own
Growth Strategy & Channel Leadership
• Own end-to-end paid UA across app install channels (Apple Search Ads, Google UAC/App Campaigns, Meta, TikTok, Snap, YouTube), programmatic, and emerging channels
• Define channel mix, budget allocation, and bidding strategies to hit CPI, CAC, and LTV targets, with a strong command of app store-native install dynamics
• Build a roadmap for scaling spend efficiently from early-stage to mass-market growth
Creative & Messaging
• Own performance creative end-to-end, building toward an in-house creative team (an agency covers it today), and iterate on performance-driven ad creative across formats
• Lead creative testing frameworks that are hypothesis-driven, high-velocity, and data-backed
• Identify winning hooks, formats, and narratives that resonate with Gist's lifestyle
audience
Measurement & Analytics
• Build and own the attribution and measurement stack (MMP oversight, SKAN/ATT framework, incrementality testing, MMM), with a clear point of view on app install measurement post-iOS 14
• Define KPIs and reporting cadences to surface actionable insights to leadership
• Partner with data science to develop LTV models and cohort-level optimization
frameworks
Team & Org Building
• Hire and develop a small but high-performing UA team as the function scales
• Build agency and vendor relationships; know when to keep in-house vs. outsource
• Operate with speed. This is a startup environment inside a scaled tech company
• Player-coach: as comfortable in the campaign manager and the spreadsheet as setting
the strategy
What We're Looking For
• 8+ years in performance/user acquisition marketing, with meaningful time in consumer mobile apps
• Track record of owning a meaningful UA budget; comfortable being hands-on and in the tools, not just directing
• Proven track record scaling a B2C app from growth stage to broad adoption
• Deep expertise in app install channels (Apple Search Ads, Google UAC, Meta, TikTok) and how each fits into a blended acquisition strategy
• Strong command of mobile measurement: MMPs (Adjust, AppsFlyer, Kochava), SKAN/ATT, incrementality, and probabilistic attribution in a post-iOS 14 environment
• Creative intuition: you understand what makes content stop the scroll and can brief/evaluate creative effectively
• Analytical rigor: comfortable owning dashboards, modeling scenarios, and presenting to leadership
• Experience building and managing small-to-mid UA teams
• App-install experience is what matters most: consumer finance, utility, marketplace, or gaming apps all translate well. Lifestyle, social, or content app experience is a plus but
not required
• Familiarity with AppLovin's ecosystem (MAX, AXON) is a plus but not required
Why Gist, Why Now
• AppLovin's data and technology infrastructure gives Gist an advantage in mobile growth
• Ground-floor opportunity to define the UA function for a platform still finding its ceiling
• Real budget, real backing, and a lean team that moves fast
• The autonomy of a founder with the data, capital, and distribution of a public company (NASDAQ: APP)
• Direct, visible impact: your work shapes whether a brand-new consumer platform breaks out
Gist is AppLovin's foray into owned consumer media. It's a lifestyle platform built on the same performance infrastructure that powers the world's top mobile advertisers. For a UA leader, that means access to proprietary data, tooling, and distribution advantages that no standalone startup can offer.
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
Other Types of Pay: Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year
Method of Application: Apply online
Application Window: The application window is expected to close within 30 days of the posting date.
All questions or concerns about this posting should be directed to [email protected].
Skills Required
- 8+ years in performance/user acquisition marketing with meaningful consumer mobile app experience
- Proven track record scaling a B2C app from growth stage to broad adoption
- Experience owning and managing a meaningful UA budget and hands-on campaign execution
- Deep expertise in app install channels (Apple Search Ads, Google UAC/App Campaigns, Meta, TikTok, Snap, YouTube)
- Strong command of mobile measurement: MMPs (Adjust, AppsFlyer, Kochava), SKAN/ATT, probabilistic attribution, and incrementality testing
- Experience building attribution and measurement stacks, including oversight of MMPs and MMM approaches
- Experience building and managing small-to-mid user acquisition teams and vendor/agency relationships
- Creative intuition and ability to lead high-velocity, hypothesis-driven creative testing and creative briefs
- Analytical rigor: comfortable owning dashboards, LTV/cohort modeling, and presenting insights to leadership
- Experience with programmatic and emerging acquisition channels
- Familiarity with AppLovin ecosystem (MAX, AXON)
What We Do
AppLovin is focused on enabling companies around the world to bring their ideas, products and content to more people - at massive global scale. When more of the right content connects with the right audience, growth is accelerated and industries expand. AppLovin creates this connection through its market leading technologies.
Why Work With Us
At our core, we are innovators focused on driving businesses forward with the most advanced technology that connects companies to their customers. We encourage our employees to take risks while constantly learning and optimizing through data-driven decisions. Join our team if you love taking initiative, ownership and driving success.
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