Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
Cresta is seeking a Head of Demand Generation & Growth to own and accelerate customer acquisition, conversion, and expansion across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, account engagement, and lifecycle automation—ensuring every initiative drives measurable, efficient growth.
The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine.
Responsibilities:- Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue
- Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI
- Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
- Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
- Implement a robust experimentation framework for A/B testing and new channel evaluation
- Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals
- Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
- Manage agency and vendor relationships to ensure alignment and quality
- Build, mentor, and grow a high-performing team
- Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement
Qualifications:
- Bachelor’s degree in Marketing, Business or related field; MBA or advanced degree a plus
- 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
- Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
- Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing
- Experience working with enterprise buyer journeys and ABM motions
- Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
- Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
- Collaborative, growth-oriented leader with experience managing internal teams and agencies
Preferred Qualifications:
- Proven success leading marketing initiatives across multiple countries or regions
- Industry-specific campaign expertise
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Compensation at Cresta:
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes a Base Salary + Bonus + Equity.
Base Salary Range: $200,000- $240,000
Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]
Skills Required
- Bachelor's degree in Marketing, Business or related field; MBA or advanced degree a plus
- 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
- Proven track record of owning pipeline and revenue targets
- Deep expertise in paid acquisition, SEO, website optimization, and analytics
- Experience working with enterprise buyer journeys and ABM motions
- Proficiency with various marketing and analytics tools
- Deep analytical expertise with a data-driven mindset
- Collaborative and growth-oriented leader
What We Do
Cresta is for sales and customer service teams who need to close the performance gap between their top performers and the rest. Our real-time expertise AI helps contact center agents unlock their full potential by uncovering expert behaviors from every customer conversation and amplifies them with real-time assistance and coaching. By nudging best practices around objection responses, expectation setting, troubleshooting, and more: Cresta supercharges agents to focus on what really matters; their customer interactions. Cresta brings together industry-leading AI experts, proven leadership, and top-tier investors including Sequoia, Andreessen Horowitz, Greylock Partners, Andy Bechtolsheim, Mark Leslie and Vivi Nevo.
