The Role
About TodayTix Group:
TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.
Through powerful consumer matchmaking technology and our expansive portfolio of brands, including TodayTix, New York Theatre Guide, London Theatre Guide, Show-Score, Arthouse, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, transforming the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.
Life at TodayTix Group
We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact - because we're building the future of live events, and there’s no script for what comes next.
New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development.
Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans - people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.
About the Role:
We’re looking for a strategic and results-driven Director of Growth Marketing to join our Acquisition Marketing team and lead the charge in scaling our paid marketing efforts across established and emerging channels. In this role, you’ll own the strategy, execution, and performance of our paid acquisition program, both digitally and non-digitally, with direct accountability for driving new customer growth, first-time purchases, and revenue.
Your work will be instrumental in shaping how we grow—managing high-performing agencies, partnering with creative and analytics teams, and expanding into new, high-ROI channels.
If you thrive in a fast-paced, high-impact, and collaborative environment and are passionate about performance marketing, cross-functional leadership, and unlocking scalable growth, we’d love to hear from you!
Please note: This is a full-time position and qualified candidates must be based in the greater New York City area. We encourage collaboration by working a minimum of 3 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.
What Success Looks Like:
- Customer Acquisition Growth → Lead paid acquisition efforts to deliver a measurable increase in new customers and first-time purchases.
- Channel Diversification & Innovation → Launch and scale at least two new channels that materially contribute to customer acquisition and improve efficiency.
- Creative Performance Uplift → Drive a structured creative testing roadmap that increases conversion and improves ROAS across channels.
- Cross-Functional Leadership → Build trusted partnerships with internal stakeholders to align growth efforts with company-wide priorities.
- Strategic Investment Planning → Translate attribution and incrementality insights into clear strategies that inform budget allocation and long-term channel investment.
What You'll Do:
- Own and evolve the paid acquisition strategy across Meta, Google, and emerging channels to drive efficient, scalable growth.
- Lead day-to-day performance management, including agency oversight, budget optimization, reporting, and forecasting.
- Identify, test, and expand into new acquisition channels (e.g., TikTok, Reddit, affiliate, influencer, podcasts/audio, OOH), ensuring they deliver ROI-positive growth.
- Build and manage a robust creative testing program in collaboration with internal creative teams and external vendors—ensuring message-market fit across platforms.
- Monitor performance data in real time, surfacing insights and making strategic decisions to shift spend, prioritize channels, and unlock opportunities.
- Own the merchandising strategy across paid and unpaid surfaces—ensuring we promote the right shows, offers, and messages in line with business goals.
- Translate incrementality testing, attribution changes, and platform updates into clear, actionable growth strategies.
- Partner cross-functionally with Product, Data, Creative, and Finance to ensure aligned objectives and shared accountability for growth.
We’re Looking for Someone With:
- 8–10+ years of experience in growth or performance marketing, with a strong foundation in ecommerce or app-first B2C environments.
- Deep expertise in Meta and Google Ads, with a proven ability to scale acquisition efficiently and effectively.
- Demonstrated success in testing and scaling new acquisition channels, especially emerging and non-biddable formats.
- A hands-on, resourceful approach—comfortable rolling up your sleeves and diving into accounts when needed to drive results.
- A strong command of incrementality testing, attribution modeling, and LTV-based optimization.
- Advanced proficiency in data analysis and performance reporting tools (e.g., Looker, Tableau, GA4, GTM, AppsFlyer, Firebase, Adjust).
- Experience leading cross-functional teams and external agencies to deliver against aggressive growth targets.
- A strategic, analytical, and curious mindset with the ability to zoom out for long-term planning and zoom in for day-to-day execution.
- Excellent communication and leadership skills with a passion for mentoring and influencing across levels and teams.
- An interest in live entertainment and the arts.
Good to Know:
TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits and perks. Here are a few of our favorites:
-Hybrid work environment (blend of in-office and at-home days)
-Up to 4 weeks per year of flexible 'work from anywhere'
-Healthcare, vision, and dental plans, with generous contributions from the company
-Life and disability insurance
-Paid Parental Leave
-Generous 401(k) Matching
-Flexible Paid Time Off
-Free membership to One Medical Group & Employee Assistance Program
-Annual Professional Growth Budget
-Employee donation matching
-Employee Referral Program
-Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
TodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, disability, or any other characteristic protected by law. We are also committed to providing reasonable accommodations for applicants and employees based on their religious practices, mental health, or physical needs.
For information on our US employee and applicant privacy policy, click here. For more information about the data we collect and retention periods, please see our Data Collection Notice here.
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The Company
What We Do
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology. Through our powerful consumer matchmaking technology and expansive portfolio of brands, including TodayTix, Goldstar, Secret Cinema, and Show-Score, TTG has an intimate understanding of millions of customers. This allows TTG to optimize partner relationships by providing unparalleled access to engaged audiences, generate meaningful revenue, and transform the way tickets are sold.
As leaders in the digital transformation of culture, TodayTix Group offers something for everyone — from theatre professionals to tech experts and creative visionaries. Our community stretches far and wide, with over 350 teammates working on multiple brands across the globe, and two dedicated offices in New York and London. We may not all be in the same time zone, but we move as one team propelled by one mission: to find a seat for everyone.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table.
Why Work With Us
We are global pioneers in cultural e-commerce and technology who are in constant pursuit of the best experiences for every audience. We advocate for change and innovation in our industry, with our tech, and for our partners. We make a point to work with people who genuinely share our vision to make theatre and culture easier to access.
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