At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.
Marketing is the tip of the spear for Mindbody’s growth across North America, EMEA, and Asia. Mindbody is outpacing the market in terms of subscriber acquisition, but much more is possible. As Director of Growth, you’ll lead the strategy and execution of our performance marketing efforts across key global markets. This is a high-impact role focused on expanding our inbound funnel and evolving how we engage with prospective customers across channels.
Reporting to the VP of Marketing and leading a team of channel operators, you'll work cross-functionally with Sales, Finance, and Product to bring bold, data-driven ideas to the table - and turn them into real business impact. If you're passionate about testing, optimizing, and telling compelling stories through data, we encourage you to apply!
Responsibilities- Drive growth of Sales Qualified Leads for Mindbody’s small business and mid-market segments to achieve our annual operating plan
- Manage paid media budget and make key contributions to our annual forecast
- Expand and evolve the company’s Inbound Marketing strategy, comprising messaging, paid media, and our web experience.
- Partner with Creative, Content, Lifecycle, and Martech teams to create seamless customer journeys
- Represent growth marketing in conversations with senior stakeholders across the business including Mindbody’s CRO, CMO, and Sales VPs.
- Monitor full-funnel health, analyze trends, and pivot strategies to stay ahead of the curve
- Coach and mentor a team of high-performing channel and web marketers, cultivating a culture of experimentation and accountability
- 10+ years in growth, performance, or demand gen marketing, with at least 4 years leading teams in B2B SaaS environments
- Strategic thinker with strong analytical chops and a bias for action
- Fluent across media channels, targeting strategies, and analytics platforms
- Proven ability to drive cross-functional alignment and results in fast-paced environments
- Strong communicator who can translate complexity into clarity for a variety of stakeholders
- Deep experience managing large-scale budgets and making data-backed investment decisions
- Passion for learning, improving, and owning outcomes
- A hands-on leader who thrives in collaborative, iterative environments
It is Mindbody’s intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Mindbody’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The base salary range for this position in the United States is $185,000 - $230,000 The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at Playlist, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.
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What We Do
Mindbody believes all people, everywhere deserve to realize their most well self. Everything we do—every product, every support call, every line of code—is focused on bringing those moments of connection and renewal to life. We connect Mindbody wellness professionals around the world, with millions of people seeking transformative experiences. The meaning of ‘wellness’ has evolved significantly over the last century. Wellness is now a holistic concept, encompassing all aspects of a person’s wellbeing. In championing inclusion, diversity and access throughout everything we do, we’re able to produce innovative and intuitive solutions for wellness seekers and providers, regardless of where they are on their wellness journey. Mindbody is based in San Luis Obispo, CA, with satellite offices in India, Australia, and the United Kingdom. Team members also work remotely across the globe. For more information, visit our company site at company.mindbodyonline.com or our career site at company.mindbodyonline.com/careers. Mission: We help people lead healthier, happier lives by connecting the world to wellness.
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