The Role
Lead Paid Social initiatives and customer acquisition strategies, manage a team, optimize budgets, and collaborate across teams to drive business goals.
Summary Generated by Built In
Location: In-Office 5 days/week in Playa Vista, CA HQ
About Us:
Thrive Causemetics is Bigger Than Beauty™: an independent, female-owned beauty brand that creates high-performance vegan cosmetics while giving back to communities in need. Through our Bigger Than Beauty™ program, every product purchased results in a donation to help communities thrive.We’re passionate about creating a positive, collaborative workplace where every team member’s voice matters. At Thrive Causemetics, we foster innovation, prioritize wellness, and work together to achieve ambitious goals in a dynamic and fast-paced environment.
Who We Are Looking For:
Thrive Causemetics is seeking a strategic, results-driven Growth Marketing Director to lead our customer acquisition and performance marketing initiatives across Paid Search, Paid Social, Affiliate, Podcast, and Amazon. In this high-impact leadership role, you will oversee the strategy, execution, and optimization of multiple channels—driving measurable growth and maximizing return on ad spend. You will lead a team of talented marketers while collaborating cross-functionally to ensure our marketing efforts support and scale with overall business objectives.
This position reports to the VP of Growth Marketing and is ideal for a leader with extensive experience scaling omnichannel growth strategies for DTC eCommerce brands.
What You Will Be Doing:
- Develop and Own Strategy: Design and execute integrated growth marketing strategies across Paid Search, Paid Social, Affiliate, Podcast, and Amazon to drive customer acquisition and maximize ROAS.
- Lead a High-Performing Team: Manage, mentor, and inspire a growing team of performance marketers, fostering collaboration and professional development.
- Budget Ownership: Manage and optimize large-scale budgets across all growth channels, ensuring efficient allocation and a balance between short-term performance and long-term growth.
- Collaborate Cross-Functionally: Partner with Creative, Analytics, CRM, and Ecommerce teams to align channel strategies with overall brand and business goals.
- Creative + Messaging Oversight: Guide creative and content development tailored to each channel, ensuring assets resonate with target audiences and reflect the brand’s voice.
- Performance Analysis: Establish a unified reporting framework across channels, analyzing performance metrics and surfacing insights to inform optimization and strategic pivots.
- Channel Innovation: Identify and test emerging platforms, partnerships, and acquisition opportunities—including new ad formats, affiliate partnerships, podcast sponsorships, and Amazon innovations.
- Drive Experimentation: Continuously test campaigns, messaging, promotions, and creative formats to fuel channel performance and maintain a competitive edge.
What Will Make You Stand Out:
- Experience: 10+ years of performance marketing experience in DTC eCommerce, with proven success scaling Paid Social, Paid Search, Affiliate, Podcast, and/or Amazon channels. Proven success in managing and scaling large budgets.
- Leadership: Track record of building and leading high-performing teams, with the ability to mentor, inspire, and grow talent.
- Strategic + Analytical Thinking: Ability to connect data-driven insights to broader strategic goals, balancing performance metrics with creative excellence.
- Analytical Expertise: Deep proficiency in analyzing multi-channel performance data, identifying trends, and making informed decisions that optimize results.
- Collaboration: Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments.
- Passion for Innovation: Enthusiasm for testing, learning, and leveraging new tools, platforms, and partnerships to drive growth.
- Cultural Fit: Solution-oriented mindset with a passion for beauty, e-commerce, and making a positive impact through purpose-driven work.
Thrive Causemetics is an Equal Opportunity Employer. Applicants must be authorized to work for any employer in the U.S. without current or future sponsorship for an immigration-related work benefit. Thrive Causemetics does not hire H-1B, F-1 CPT, OPT, or STEM OPT candidates for this role.
The base pay range for this role is $165,000 - $175,000, with the following factors determining the base pay at offer: skills, qualifications, and experience. This range provides the opportunity to progress as you grow and develop within a role. Additionally, this role is also eligible for an annual discretionary bonus based on company and individual performance. Thrive Causemetics provides a competitive benefits package, including but not limited to: comprehensive medical, dental and vision plans, a 401(k) plan with employer matching, various paid time off programs, employee discount/perks, life insurance, disability insurance, and employee assistance programs.
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The Company
What We Do
We’re Changing the Beauty Industry for Good.
Thrive Causemetics was born out of a friendship. Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy’s compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering women.
Thrive Causemetics is Bigger Than Beauty™️: For every product you purchase, we donate to help a woman thrive. We believe changing the world starts with a single ingredient, and that’s why we create vegan, 100% cruelty-free formulas containing proven ingredients without the use of parabens or sulfates. All of our high-performance cosmetics are developed at Thrive Causemetics Lab—we control every step of the product development process, and a large part of it involves you.
