Cambium is building the modern market for wood: physical supply, strategic advisory, and a digital platform that connects the two. We're about 100 people, we've made three acquisitions in 18 months, revenue grew roughly 5x in 2025, and the plan is to triple again in 2027.
Most of that growth will come from customers we already have. An architect or GC tries our material on one project, then comes back for the next one, and the next. Turning that first project into a long relationship, on purpose and at scale, is the motion we're building now, and we see it as the catalyst for 2027.
This role owns that motion. You'll build Lifecycle from the ground up and own it end to end, and lead a growing piece of the marketing team as we scale.
What you'll ownDay one
The lifecycle and customer communication program: nurture, onboarding, expansion, and re-engagement across HubSpot, and the email program end to end (sends, templates, calendar, deliverability, reporting)
Customer advocacy: our Built With Cambium program, testimonials, logo and quote permissions, and the customer voice work that feeds sales and brand
The self-serve plan with Sales: the quote-request experience, speed-to-lead, and the automation that gets the right customers a fast answer without a rep in the loop.
Customer base integration for acquisitions: each company we buy brings its own customers, lists, and CRM. You own bringing those contacts into one system and one program, and you run the playbook for the next deal
By day 60
A full audit of the current lifecycle stack: what exists in HubSpot and our email templates, what's automated, what's manual, what's dead
You've sat in Sales pipeline reviews and own the self-serve plan with Sales
One lifecycle program shipped that touches expansion (for example, a post-first-project sequence)
A read on where the acquired customer bases actually sit today (which system, which lists, what's been migrated, what hasn't) and a plan for bringing them into one program
A prioritized lifecycle roadmap for the next two quarters
At six months
Expansion revenue has a marketing program attached to it and a number next to it
The quote-request experience is polished and mostly automated, and customers who don't need a rep get an answer without one
Acquired customers are in one system, segmented, and inside the lifecycle programs, with a repeatable playbook for the next acquisition
7+ years in growth or lifecycle marketing, with real time at a B2B company with long sales cycles
You've built a lifecycle function from close to nothing, and you've led a growth marketing team before
Deep in HubSpot or an equivalent (Marketo, Braze, Iterable). You build the automation yourself
You've run a customer program before: advocacy, references, community, or similar, and you know how to get customers to say yes
Comfortable with pipeline data: you can pull the query, argue with the number, and explain it to a sales leader
A generalist who figures things out and rolls up their sleeves. Asks a lot of questions. Fine with ambiguity; we're integrating three acquisitions
Uses AI tools heavily in the work, and has taste about it
Nice to have: experience in physical products, construction, or building materials, or any industry where the buyer is a professional with a project
This role will report to: VP Marketing
Salary Range: $160-190K
When: November 1st 2026
Where: San Francisco, 3x/week in our beautiful office in the Presidio!
Equity options package
Flexible PTO
401k matching
Comprehensive medical, dental & vision insurance
Work with an incredibly smart, diverse, climate mission-driven team
An opportunity to play a core role in defining our fast-growing company
Volunteer tree planting days
Cambium is committed to building an inclusive organization that reflects the diverse communities our team works to serve. We believe that diversity in all its forms (gender, race, ethnicity, age, sexual orientation, religion, veteran's status, disability and more) is essential to imagining and actively building a more just and sustainable future for all. We hope you feel welcome here. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Skills Required
- 7+ years of experience in growth or lifecycle marketing
- Experience at a B2B company with long sales cycles
- Experience building a lifecycle function from close to nothing
- Experience leading a growth marketing team
- Deep expertise in HubSpot or an equivalent platform such as Marketo, Braze, or Iterable
- Ability to build marketing automation independently
- Experience running a customer advocacy, references, community, or similar customer program
- Ability to analyze pipeline data, validate queries and metrics, and communicate findings to sales leadership
- Generalist mindset with strong problem-solving skills and comfort working through ambiguity
- Heavy use of AI tools with strong judgment about their application
- Experience in physical products, construction, building materials, or an industry serving professional project-based buyers
What We Do
Each year, millions of logs are wasted—chipped, burned, or landfilled because it’s easier than salvaging them. Cambium builds modern supply chains for the built environment, using technology to simplify sourcing, improve pricing, and deliver sustainable, traceable materials that create better outcomes for projects, people, and the planet. We provide next-generation, high-performance materials, including our flagship Carbon Smart™ Wood, all sourced and manufactured in the U.S.
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