About You
You love Jesus. You love kids. You are both analytical and strategic. You are highly organized, detail-oriented, and execution-focused. Your reporting and insights shape decisions.
You are naturally curious about: why people take action, where systems break down and how small improvements compound over time. You see data as a tool for clarity, not complexity. You are able to translate numbers into actionable directions that others can understand and execute.
You are comfortable working across teams, defining requirements for systems and campaigns, and ensuring that data drives—not follows—strategy. You take ownership of outcomes and are energized by seeing campaigns come to life and perform.
About the Job
LifeWise is scaling a national movement to reach public school students with the life-changing truth of the Bible during school hours. As we grow, data is not just a reporting function—it is a strategic asset that drives stewardship, clarity, and long-term impact.
We are building a marketing team designed to equip the entire organization with precision and effectiveness. The Director of Growth Marketing Operations serves as the architect of insight and customer journeys, ensuring every marketing effort is measurable, optimized, and aligned to long-term value. They also are the campaign orchestrator, ensuring that strategy becomes reality through coordinated execution across Creative, IT, Growth, and Marketing.
This person will own the end-to-end digital marketing engine, including campaign execution, customer journeys, data systems, and performance optimization.
Responsibilities- Lead end-to-end campaign orchestration by managing timelines, aligning cross-functional teams, setting priorities, and overseeing paid media execution to ensure timely and impactful delivery
- Own and optimize the full customer journey by designing integrated marketing funnels, aligning cross-channel touchpoints, and driving improvements in conversion, retention, and lifetime value
- Ensure reliable marketing measurement by managing tracking and attribution, partnering with IT to validate systems, and proactively identifying and resolving data gaps and execution constraints
- Drive performance improvements by analyzing funnel metrics, identifying optimization opportunities, and delivering insights that enhance CAC, conversion rates, ROI, and downstream engagement and retention
- Lead testing strategy by designing and executing A/B experiments, defining success metrics, collaborating on test variants, and translating results into actionable optimization strategies
- Enable data-driven decision-making by building reporting systems, standardizing metrics, documenting processes, and delivering clear, reliable insights to leadership
- Drive cross-functional alignment by coordinating teams, defining system requirements, guiding growth strategies, and connecting data-driven insights to execution
- 5+ years of driving growth in a marketing environment
- Strong project management and organizational skills
- Experience managing marketing campaigns
- Ability to coordinate across multiple stakeholders
- Detail-oriented with a bias toward action
- Proven experience producing results through paid media platforms
- History of growing lines of business through marketing funnels and campaign architecture
- Experience working with creative and technical teams
- Experience with marketing analytics, attribution, and funnel analysis
- Ability to translate data into clear recommendations
- Experience working with cross-functional teams (marketing, product, or IT)
- Familiarity with A/B testing and performance optimization
- Experience with CRM and marketing automation platforms
- Dashboarding and data visualization experience
- Comfort working with large datasets and multiple data sources
- Comfort managing multiple projects simultaneously
Salary and Benefits
- From $80,000 per year
- Medical, dental, and vision coverage for qualified employees
- Retirement plan, including employer match
- Unlimited PTO for qualified employees
LifeWise Academy's hiring practices and EEO Statement are fully in compliance with both federal and state law. Federal law creates an exception to the "religion" section of employment discrimination laws for religious organizations and permits them to give employment preference to members of their own religion. LifeWise Academy is in that category.
What We Do
LifeWise Academy equips communities to launch and grow programs and provides equal employment opportunities for applicants and team members who share its faith and mission.
