The Role
Lead North American growth marketing focused on new customer acquisition: plan and run omnichannel demand-generation campaigns (email, paid, webinars, ABM), optimize funnel and CAC, localize messaging, manage budget, report on CPL/MQL/pipeline, collaborate with sales and product marketing, and drive adoption of AI marketing tools to improve targeting and performance.
Summary Generated by Built In
Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
As the Director of Growth Marketing – North America, you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Chief Marketing Officer, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.
❗This is an existing vacancy.
❗This is a full-time, permanent position.
📍This is a hybrid role, requiring the successful candidate to work three days a week at our Toronto office (351 King St E, Toronto, ON).
What you will be doing:
- Own the North American growth marketing strategy with a focus on new business acquisition.
- Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored events and account-based marketing (ABM).
- Develop ICP and key personas for region to architect efficient and effective buying journeys.
- Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
- Localize global campaigns and messaging to resonate with North American audiences.
- Manage regional marketing budget and allocate spend across channels for maximum ROI.
- Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
- Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
- Stay current on competitive landscape, industry trends, and regional regulations.
- Drive adoption of AI-powered tools to enhance targeting, accelerate campaign execution, and improve funnel performance.
What you will bring:
- 8+ years of experience in B2B marketing, with a focus on demand generation and new business growth.
- Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.
- Deep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce).
- Strong analytical skills and experience with performance reporting and attribution models.
- Excellent communication and cross-functional collaboration skills.
- Experience in the accounting or audit industry is a plus, but not required.
- Experience leveraging AI marketing tools (e.g., predictive scoring, intent data, content automation) to drive efficiency and impact.
Salary Range:
The annual base salary for this position is between $157,000 CAD and $167,000 CAD per year.
This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically.
What's in it for you:
▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at [email protected].
AI Usage:
The recruitment process may use AI assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness, transparency, and oversight.
Background Check:
Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.
Skills Required
- 8+ years of B2B marketing experience with focus on demand generation and new business growth
- Proven success driving pipeline and revenue in North American markets
- Experience in SaaS or technology companies
- Deep expertise in digital marketing channels and marketing automation (HubSpot, Marketo)
- Experience with CRM platforms (Salesforce)
- Strong analytical skills with performance reporting and attribution modeling experience
- Experience leveraging AI marketing tools (predictive scoring, intent data, content automation) to improve campaigns
- Experience planning and executing integrated omnichannel campaigns and ABM
- Ability to manage regional marketing budget and allocate spend for ROI
- Excellent communication and cross-functional collaboration skills
- Hybrid work requirement: onsite in Toronto office three days per week
- Successful completion of background check (identity verification and criminal record; soft credit check for executives/senior managers)
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The Company
What We Do
Caseware is the leading global provider of cloud-enabled audit, financial reporting and data analytics solutions for accounting firms, corporations and government regulators. Caseware’s innovative tools and platforms help more than half a million customers in 130 countries work smarter, dig deeper and see further as they transform insights into impact.
