Director of Growth & Analytics, Health Answers by Pfizer

Role Overview
Health Answers by Pfizer is seeking a dynamic and strategic Director of Growth & Analytics to lead our consumer acquisition and analytics strategy. This role will be instrumental in shaping how we reach, engage, and learn from consumers across digital channels. You will be accountable for driving measurable gains in consumer acquisition, engagement, and retention through data-informed growth strategies and analytics. As a strategic partner to product, technology, content, and marketing teams, you'll ensure our investments and analytics capabilities are tightly aligned with our consumer-first mission and goals. Your work will contribute to delivering meaningful digital experiences that support better health outcomes.
Key Responsibilities
Growth Strategy & Execution

• Lead the development and execution of a comprehensive growth strategy in partnership with our agency, aligned to Health Answers by Pfizer's growth goals and consumer engagement priorities.
• Oversee media planning, buying, optimization, and performance reporting across channels (search, social, display, programmatic, etc.).
• Ensure media investments are data-driven, ROI-positive, and aligned with brand and product objectives.
• Collaborate with creative and content teams to ensure messaging and assets are optimized for paid channels.
• Monitor competitive landscape and emerging media trends to inform strategy and innovation.

Digital Analytics & Insights

• Lead the end-to-end analytics strategy for Health Answers by Pfizer, ensuring data is leveraged to drive consumer engagement, product optimization, and growth.
• Oversee Adobe Analytics implementation and governance, including custom tracking, data collection strategies, and validation to ensure accuracy and reliability.
• Design scalable analytics frameworks and reporting solutions that translate business and product requirements into actionable insights.
• Build and automate dashboards and performance reports aligned to product KPIs, enabling real-time visibility into consumer behavior and marketing effectiveness.
• Collaborate cross-functionally with product, engineering, and content teams to define tracking requirements, maintain data integrity, and present insights to senior leadership with clarity and impact.
• Act independently on strategic initiatives, applying judgment and foresight to shape analytics capabilities that support long-term growth.

Qualifications

• BA/BS with at least 8+ years of experience in digital marketing, paid media, and analytics, preferably in consumer health or tech.
• Deep expertise in Adobe Analytics, including implementation and advanced configuration.
• Strong analytical skills with experience in building dashboards and translating data into business impact.
• Excellent communication and stakeholder management skills.
• Experience working in cross-functional environments with product, technology, and marketing teams.
• Passion for consumer-first thinking and data-driven decision making.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
PHYSICAL/MENTAL REQUIREMENTS
Strong analytical skills
Work Location Assignment: Hybrid
Last Date to Apply for Job: 11/25/2025
The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email [email protected] . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
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