Director, Go-To-Market Technology

Ready to join the future of work?

Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work. 🌎

Our vision of the future of work is “Work In Any Way” which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first! 🤩

The Director, GTM Technology owns the systems, data, and processes that power our full marketing and sales funnel — from first website touch through lead capture, scoring, routing, and nurture, to handoff to a BDR or Global Sales Advisor. 

You are the architect of how our tools connect: Apollo, Chili Piper, Nooks, Salesforce, Zapier, and Pardot must operate as one cohesive system, with clean data and no dropped leads. You will lead a team of three Marketing Technology Managers and partner closely with Sales Ops and BDR leadership. 

The ideal candidate is obsessed with leads. If conversion rates soften in a particular region or segment, you notice before anyone else does, diagnose the cause, implement a fix, and close the loop by communicating what happened and why. You treat funnel health the way an engineer treats system uptime. 

What You'll Own 

Lead Performance & Funnel Integrity 

• Monitor lead performance across regions, segments, and channels — proactively surfacing conversion drops, routing failures, or scoring anomalies before they are escalated to you. 

• Own the full funnel metrics program: track stage conversion rates from visit through opportunity, identify what is suppressing each stage, fix it, and report on it. 

• Own data hygiene across the funnel — lead and contact records, campaign attribution, UTM coverage, and funnel stage accuracy.  

• Ensure strong attribution coverage so marketing and sales investment decisions are based on reliable data. 

Marketing & Sales System Integration 

• Own the end-to-end lead flow architecture: Apollo intent signal or Ad action → Zapier → Salesforce → Pardot scoring → Chili Piper routing → BDR action in Nooks or marketing nurture in Pardot. 

• Build and maintain the integrations that surface Apollo's intent and deanonymized visitor data to the right BDR at the right time. 

• Own lead scoring logic in Pardot — define and calibrate rules against actual conversion data; keep them current as our ICP and product mix evolve. 

• Ensure all outbound actions triggered by intent or behavioral signals are GDPR-compliant. 

• Maintain clear, documented architecture for every integration — input, output, logic, and owner. 

Lead Routing & Operations 

• Own lead routing accuracy end to end — from routing rule design to regular QA to systemic error elimination. 

• Lead the transition to Chili Piper Distro as our primary routing engine. 

• Partner with Sales Ops to keep routing rules current as territories, products, and team structures change. 

• Resolve routing failures at the root cause, not by applying manual patches. 

Chat Experience 

• Own the Chili Piper Chat experience across all markets and pages — routing rules, qualification logic, scripts, and CRM handoff. 

• Evaluate and potentially deploy Chili Piper Chat AI to improve self-serve resolution, response speed, and lead qualification. 

Email Deliverability & Automation 

• Own email deliverability as a technical infrastructure responsibility: SPF/DKIM/DMARC alignment, subdomain reputation, inbox placement, and bounce/complaint management. 

• Oversee the Pardot automation infrastructure: list management, suppression logic, scoring rules, nurture triggers, and lead stage progression. 

• Ensure marketing email (Pardot) and BDR cadences (Nooks) are coordinated — shared suppression, sequenced outreach, no conflicting touches. 

GTM Tech Stack Ownership 

• Stay current on the B2B marketing and sales technology landscape through your own research — you are the one surfacing tool recommendations to leadership, not waiting to be pointed at them. 

• Protect against tool sprawl — Know the existing stack deeply enough to push back when a new tool is requested but better process is the real answer.  

• When new tooling is genuinely warranted, evaluate options, make a clear recommendation, and own the implementation. 

• Maintain documentation in Confluence for every critical integration and workflow. 

Stakeholder Management 

• Represent Marketing Operations in cross-functional meetings with Sales, BDR, Demand Gen, IT, and Legal — independently and with confidence. 

• Translate complex technical issues into clear, actionable language for non-technical stakeholders, from individual contributors to senior leadership. 

• Manage competing priorities across teams with diplomacy; deescalate when needed and keep relationships productive. 

• Communicate proactively: when something breaks or a decision is needed, arrive with context, a recommendation, and a path forward — not just a problem. 

Team Leadership 

• Manage and develop a team of three Marketing Technology Managers, each owning a complementary domain: 

• Lead Routing & Funnel Operations — Salesforce/Pardot/Chili Piper routing, funnel metrics, event list processing, client feedback integration 

• Email Marketing & Automation — newsletter execution, drip campaigns, Pardot list management, nurture programs 

• Email Deliverability — sender reputation management, BDR email hygiene, Nooks coordination 

• Maintain SOPs for every recurring process. When someone is out, the work still runs. 

• Run a clear delivery rhythm: weekly prioritization, 1:1s, and a monthly stakeholder-facing scorecard. 

What You'll Bring 

Required 

• 7+ years in marketing operations, revenue operations, or marketing technology, with at least 3 years managing a team. 

• Deep, hands-on experience with Salesforce (data architecture, workflows, reporting) and Pardot/Marketing Cloud Account Engagement (scoring, automation rules, dynamic lists, forms) or comparable tool. 

• Strong command of lead routing architecture — experience with Chili Piper, LeanData, or comparable tools. 

• Experience with intent data or ABM platforms (Apollo, 6sense, Bombora, or similar) and operationalizing those signals in a CRM. 

• Solid grounding in email deliverability — SPF/DKIM/DMARC, IP/domain warmup, inbox placement, and sender reputation management. 

• Proven ability to diagnose and resolve data quality issues across a complex funnel — you identify root causes, not workarounds. 

• Working knowledge of GDPR as it applies to B2B lead generation, consent, and outbound actions. 

• Strong analytical skills — you build dashboards, catch anomalies, and communicate what the data means to a mixed audience. 

• Excellent cross-functional communication and stakeholder management skills. You can hold your own in a difficult conversation with Sales leadership and explain a technical failure to a CMO. 

• Self-directed learner who stays current on B2B GTM technology through personal initiative and brings well-reasoned recommendations — not a list of demos someone else requested. 

Nice to Have 

• Hands-on experience with Apollo's intent and visitor deanonymization features. 

• Familiarity with Nooks or similar BDR cadence and dialer platforms. 

• Experience with Chili Piper Chat or comparable conversational marketing tools. 

• Comfort with Zapier or similar no-code integration tools. 

• Background spanning both Marketing and Sales Operations. 

Who we are and what we do: 

Safeguard Global is…Global! We help 1500+ companies hire, manage, and pay employees in 170+ countries. Join us to meet diverse talent, explore new cultures, and connect with amazing folks from around the globe. ✈️

Our Global Benefits 

• 👨‍💻 Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
• 🧑‍🍼 Bonding Leave: Enjoy paid leave to bond with your new family member.  
• 🎁 2 Charitable Days: Contribute to causes you believe in.  
• 🏆 Reward & Recognition Program: Be rewarded for your success and championing our values.  
• 💰 Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan. 
• 🏢 Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.

Why become a Guardian: 

• ✈️ International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.  
• ⭐ Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
• 📚 Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace. 

Next Steps: 

To express your interest, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time. 

Welcome to the Future of Work!